Easy Money
From Home!

Table of Contents

Introduction ..................................................................................................................................... 1

How To Find People Who Will WANT To Link To Your Site - And Help You Make Money! .............. 2

If Everyone’s Your Customer, You Have NO Customers! .................................................................. 3

The Name Of This Game Is Names - How To Make Your Fortune With E-Mail! ................................ 4

How To Get Customers To Gladly Pay Top Dollar For Information That’s Already Available On The Internet ... For FREE! ....................................................................................................................... 5

How To Quickly Get Autographed Items That You Could Turn Around And Sell For Hundreds - Or Even Thousands - Of Dollars On eBay! ............................................................................................ 6

A Sneaky Trick To Get People On The Internet Addicted To Coming Back To Your Web Site On A Regular Basis! It’s So Simple - But Amazingly Powerful! ................................................................ 7

A Three-Letter Word That You Can Use Over And Over Again In Your Advertising —AND MAKE A TON OF MONEY! .............................................................................................................................. 8

Here’s One Thing You Can Give An Editor To Cause Them To Give You All The FREE Publicity You Want! ............................................................................................................................................... 9

Six Simple Steps That Virtually Guarantee Profitable Advertisers For Your Web Site! ................. 10

Your Success In Business May Come Down To One Small Thing .................................................. 11

Nobody Wants Your $100.00 Bills... But You Can Still Get Rich On The Web! ................................ 12

There Are Two Things You Can Instantly Do To Beat Your Competitors - AND WIN! ...................... 13

Stay Positive! ................................................................................................................................. 14

This Is One Auction That People Will Always Pay More To Win! Get Top Cash By Holding This Kind Of Auction! ..................................................................................................................................... 15

Two Great Ways To Promote Your Offers On Other People’s Websites! ........................................ 16

How To Write Ads That Will Pay You BIG BUCKS! ......................................................................... 17

The One Thing You Can Do To Instantly Find Out Exactly Who’s Visiting Your Site. (HINT: This Has Nothing To Do With Hit Counters.) ................................................................................................. 18

Your Knowledge Of Your Product Is An Important Factor In Your Success .................................... 19

Learn To Use Auto-Responder’s Correctly - Or You Could Be Chasing Away Customers! .............. 20

A Breakthrough Way To Double Your Internet Sales By Using A Tiny Scrap Of Paper! ................. 21

Use Your Ads For Not Only Gaining Your Prospects ATTENTION, But Get Them FIRED UP About What You Have To Offer! ............................................................................................................... 22

How You Can Make A Profit On People Who Don't Even Buy From You! ....................................... 23

You Can Overcome Your Prospects' Fears By Doing These Four Proven Things! .......................... 24

1

Introduction

EASY MONEY FROM HOME!

We sincerely thank you for purchasing Easy Money From Home! Within this revolutionary eBook you’ll discover the most profitable secrets of millionaires… secrets you could use to make a fortune!

Are you spending 40, 50, or 60 hours a week at the office working for someone else… making someone else rich while you are barely able to pay your bills at home?

You could be staying home, working just 5 to 10 minutes a day in some cases, and bringing in big cash profits from the comfort of your own kitchen table. You can make money while you eat, sleep, or hang out by the pool in the backyard sipping iced tea.

Now comes Easy Money From Home. Thousands of average people around the world have learned the secrets to making easy cash from home using these hidden short-cut secrets. Every day they jump out of bed and walk just a few short feet to their kitchen table. They make all of their money right off of their kitchen table.

They walked in one day, told their boss goodbye, and that they’d never see them again. They went home and started making more money than their town’s lawyers and doctors, all because they got the secrets to turning a small part of their kitchen table into their own home business empire.

Now, while your neighbors have to wake up in the morning and go to a job that they hate, you can watch them drive away as you sip on your coffee and make all the easy money from home that you’ll ever want.

It’s all right here in this powerful Electronic Book. Read through the eBook carefully. Take notes. Highlight. Within lie the keys to a fortune – and they’re right here waiting for you to discover them!

2

How To Find People Who Will WANT To Link To Your Site - And Help You Make Money!

We all live and die on traffic to our sites, it is so very important. Banner ads are a powerful way to increase traffic.

When you mention traffic, most people think of search engines. Search engines are the focus. But 90% of the traffic for a web site comes from an entirely different place – not search engines, but simply links from other sites!

Everyone knows what a link is from another site, but it is an overlooked gold mine of traffic that you should devote a lot of time and effort to developing. It’s not difficult to do, but the more links, the more traffic, and the more referrals. You cannot count on search engines to deliver all of your traffic. You need banner ads, you need links.

Search engines just don’t cover the waterfront any more. There’s been some recent research that says a lot of the search engines don’t even index 25% of the pages that are really out there.

You cannot depend on the search engines as the source of all of your traffic. The search engine has no real incentive to make certain that all pages are indexed and available to the index because search engines are primarily advertising sites. They are in business to sell ads on the search engine. So as long as there is enough there to be useful to their clients, they’re going to succeed.

You need to build additional ways of getting traffic and not devote all of your time and effort to high positions on the search engines. A way to go about it is simply to look for sites that will attract the same kind of customers that you’re looking for. These are sites that will appeal to the same demographics as your customer. If you’re selling a high ticket item, you want to look at sites that people visit that are high priced items as well. If you’re in a particular niche market, you want to look for other sites that will appeal to the same market.

We know what you’re thinking ... “What about the competition? I don’t want to do business with the competition. I don’t want links with the competition.”

Well, you don’t want a link with someone who sells exactly what you sell, or who sells what you sell cheaper than what you sell, but you do want linked with people who are in the same industry. People who are selling some of the same products still would help, as long as they can deliver and are willing to deliver target customers, it is a mutual and beneficial arrangement.

For example, there are a lot of opportunities, but if your site was on self-publishing, there are all sorts of links that you could establish with printers, artists who design covers, companies who make display racks, box racks for store counters, companies who write press materials, ghost writers, and it goes on and on and on.

People that are related, sources that would be useful for people who visit your site - your customers will appreciate you for it, because you become a resource. This is not just a link. While you are building traffic for them, you are giving valuable information. You’re taking them to sources. And, if you establish a reciprocal link with these companies, there are people who visit the printer who are doing self-publishing so they want to come to your site.

It’s very simple to do. You just have to take the time to approach these other sites that attract the same kind and class of customers that you are looking for and ask them to establish the link. Offer to put a link on your site, or put a link on their site, contact them and say, “You’re a valuable resource with our customers. I put a link on my site to yours, would you be inclined to do the same for me?” Some will, some won’t. It doesn’t matter. The more links on your site, the more people will come again and again to your site, the more people who will be referred to your site.

If you have an affiliate program, you could use it strictly as a link builder. We have a friend who does this. He checks into sites that he thinks are high quality sites, that have products that his customers would be interested in, related products, sites that he would like to be associated with.

He contacts them, asks for a link to help his new site prosper, and he offers them a link in exchange. But then he goes one step further.

He offers to pay them a commission on any sale from a customer that is referred to him from their link, and he offers to pay them a commission on every sale that is made for a full year. Well, that’s quite an incentive to establish a link!

You don’t have to have an affiliate program to get a link, but this just makes it almost a slam-dunk deal. It gets web site owners’ attention, and it is getting our friend some very high quality links that he probably wouldn’t have gotten any other way. It’s no problem for him to handle as an affiliate program because his software is going to do all that. His software tracks it for one year. It tells him when to write the check. So it is a good sales technique for getting links and esta-blishing an affiliate program at the same time.

Currently, many of the search engines will raise your position higher toward the top of the list if you have a lot of links to and from your site. It is a big factor in determining your position. Everything else being the same, if you’ve got all the same keywords as another site, and you have a lot of links, you go to the top. So at the same time you’re building links to build traffic to your own site, you are in effect moving your own site up in the search engine standings because of all the links that you are establishing.

3

If Everyone’s Your Customer, You Have NO Customers!

In mail order we say if your customers are everybody, you don’t have any customers. It’s true.

You could go into Time Magazine. You could go into Playboy. You could go into Better Housekeeping and advertise something on fishing lures, and there would be some people in those publications that were fishermen or fisher women. But, if you’re smart, you go into the sports publication, in the fish or hunting publications.

People don’t narrow their market. They want to think of the whole world as their market place - and that’s stupid. We have to define our market place. We have to have the right product and then the right media.

When you put up a web site, you don’t want to have a web site that you think everybody - hundreds of millions of people - should visit. It’s not going to happen. You want a web site that is very specialized to the type of target audience you want to reach, and that’s what brings in the real afficionados who really are the buyers.

They live and breath opportunities. Or they live and breath fishing and hunting. Or they’re the people that collect antiques. You want a market site, a web site, that is really tailor made for those special people who are going to love what you have to offer.

4

The Name Of This Game Is Names - How To Make Your Fortune With E-Mail!

The name of my topic this time is “The Name Of This Game Is Names - How To Make Your Fortune With E-Mail!”

In regular mail order a company’s most valuable possession is the company’s mailing list. This is just as true with e-mail! Your most valuable asset is your e-mail list, so you should be capturing e-mail names and addresses every single day!

You can capture these addresses by putting your e-mail address on every ad you run online or offline - put it on your sales literature, your letter head, and even your business cards. You might even want to put a sign on your car! Why not?

You should also offer incentives on your web site, such as a valuable free report or a free newsletter to everyone who leaves their e-mail address with you. It is also a good idea to give people who opt-in to receive e-mail from you an option to receive e-mail offers from other marketers.

As you collect these e-mail addresses, you should separate them into three classifications: 1) Entry level responders, 2) Buyers, and 3) Customers.

The entry level responders are those people who gave you their e-mail address but never spent a dime with you.

Next there are the buyers. These are people who have bought from you once or twice.

Finally there’s the customer file, which is your most valuable asset. These are those people who have bought from you again and again repeatedly.

How often should you send e-mails to your e-mail list? The answer is: very often. Two sources - the Interactive Group and Target Marketing Online - conducted surveys. They found the most successful marketers did this:

1. They e-mailed their responder list at least twice a week for six weeks. That’s right, they sent them e-mails twelve times in six weeks, mailing, on average, four different offers three times each.
   
   
2. They also e-mailed all recent buyers twice a week for six weeks after every single purchase that they made. If a purchase had not been made within six weeks, they continued to e-mail, but only once a week.
   
   
3. They always e-mail twice a week to their customer list.

These numbers seem somewhat high to me. In fact, There are many people e-mailing me two or three times a week, and I think it’s just too much. Still, these are the results of the survey of the most active and most successful marketers. Of course, the more products you have, the easier it will be to e-mail twice a week, or at least once a week.

Now let’s get back to another way you can make money with e-mail! You could make a fortune by renting out e-mail lists to other people!

This works the same as when we rent mailing lists in regular mail order. According to the publication “Interactive Marketing News,” here are some of the average prices you can charge for various e-mail lists.

Software Buyers - $125.00 per thousand.
Books, CD, or Tape Buyers - $150.00 per thousand.
Business Merchandise Buyers - $160.00 per thousand.
Consumer Merchandise Buyers - $100.00 per thousand.
Donors to Charitable Causes - $75.00 per thousand.

E-zine or Newsletter Subscribers - $95.00 per thousand.

Opt-in E-Mail Responders (which would basically be an inquiry list) - $65.00 per thousand.

These figures are averages from throughout the market. You can charge much more if you want to try a higher amount, and adjust the price based on responses and inquiries.

This should give you some idea of how much money can be made with e-mail lists, and it should also reinforce the importance of capturing all the e-mail addresses that you can possibly get.

The important factor is the content of that contact. If you hit people three times a week and every time they open it there’s something of interest and of value to them, they will keep opening them, even if they’ve never bought!

You have to keep the prospect or customer from feeling that your e-mail is just another hit! You have to give them a reason to read what you send!

You might make the same offer a couple of times, but you should have something new to say, and it should be written in such a way that it is exciting!

There is a LOT of e-mail zipping over the Internet every day! I get several pounds a day. I just glance at a sheet, and if something doesn’t ring my bell in two or three seconds, it’s going in the trash can! You should really try to hit them over the head and get their attention.

Another thing to consider is the fact that selling your e-mail list could add up to additional revenue for a business, but it could become one of the primary and intended revenues of a business. There are several models on the Internet right now that are offering free access, free placement by merchants, and resources, whether it’s for weddings, recipes, business opportunities, etc.

Next, you have to get your traffic up. When you do that, you’ll have something to entice an opt-in list. Then you can use the list to sell advertising, not to mention the list itself! This way the list offers the benefits, and it attracts the other people who want the customers and the prospects you’re bringing in.

I notice more and more sites now that have a box you fill out with your e-mail address and submit to the company for a free report or something similar. there is usually a little pre-checked box that says “it’s okay to share my name with similar companies that would interest me.” Prospects have to actually un-check the box in order to not be opt-in.

I have a feeling you’ll have more people complaining and wanting removed from your e-mail list with this technique, but as long as you maintain that list and remove the names of those who request you to remove them, you should be fine.

Another great idea is dividing the customer list up into sections. What you do is, you speak differently to different segments of your customers.

You really only have one group of customers. A second group would be buyers, some of which would be one-time buyers. Then you have the inquiries, or just the responders. This is very important because the buyers are people who trust you, have made several purchases from you, and you can go back to them with special offers again and again. They know who you are and you can have a more friendly, neighborly tone in your conversations either in print with them or on the web.

The buyers are in-between. You are trying to push them over the brink to go from buyer to customer. You’ll be working hard to get sales from the responders.

One other point to mention - there are many e-mail lists out there that are not opt-in lists. I recently received an e-mail that said someone had 100,000 names for $100.00. Well, whenever you see something like that, you should know it’s not an opted-in list! These people have software programs that can go around like a vacuum cleaner on the web and pick up names and addresses.

These are not people that want to hear from you! In fact, 80% of them will start flaming you! They will start doing all sorts of mean-spirited things towards you and your company... talking dirty and all sorts of things! You really do want the opted-in lists! When someone offers 100,000 names for $100.00, you can be sure that the people on that list didn’t say they wanted to receive more e-mail!

They’ll not only flame you and talk bad about you, they’ll talk bad about you to your Internet service provider that provides you with your e-mail, and they will demand that your Internet account be canceled. Therefore, you don’t want to mess around with those lists! If it sounds too good to be true when you’re buying an e-mail list, it probably is! Otherwise, you could lose your privileges and have your web site taken off the Internet!

In your message, say, “Hi! You opted-in to receive this kind of information, so we’re happy to forward this along to you.” Make your message positive!

I get the joke of the day from Jokeoftheday.com. I always open it because it’s funny, and it says right on the e-mail, “You signed up for this, that’s why you’re getting it.” That’s another thing - people will sign up for something and forget they did so, so it’s a good idea to remind them right at the get-go. Don’t just start in with the advertising.

5

How To Get Customers To Gladly Pay Top Dollar For Information That’s Already Available On The
Internet ... For FREE!

We’re going to cover how to get customers to gladly pay top dollar for information that is already available on the Internet ... for free! We know that sounds too good to be true. Why would anyone pay you for information that is already out there for free?

6

How To Quickly Get Autographed Items That You Could Turn Around And Sell for Hundreds - Or Even Thousands - Of Dollars On eBay!

We knew a man who collected books signed by their authors - like a copy of The Shining signed by Stephen King himself, for example.

Unfortunately, he lived in a very small area and he didn’t like to travel, so he wouldn’t travel to New York or other big, intimidating cities and such where these authors would do book signings. He still wanted to collect author-signed books, though.

And so he came up with an idea - he would actually send the book itself to the author with a request that it please be signed and sent back to him, and he would include a self-addressed stamped envelope in the package so that it could be sent back.

Just by using this technique, from his very small town he was able to assemble a huge collection of autographed books!

This is how you could quickly get autographed items that you could turn around and sell for hundreds - or even thousands - of dollars on eBay!

If you could locate early editions of an author’s work - 1st, 2nd, or 3rd edition, perhaps - send them out to the author with a request to have it autographed and a self-addressed stamped envelope, get it sent back to you, and then sell it on eBay . . . you could make big bucks!

Authors have fans, just like any other celebrities. Why do Stephen King’s books instantly enter the #1 spot the moment they’re released and no one has really had a chance to read it yet to say whether it’s good or not? Because he has a MASSIVE FOLLOWING that buys his work as soon as it’s released!

Once again, it comes down to collectors and fans - by auctioning that book off on eBay, you’re giving yourself a chance to make terrific money - probably much more than the book itself cost you! The fans will pay seemingly outrageous prices for such an item . . . and you could be the one they give that money to!

An author’s autograph on his or her book doesn’t necessarily have to be done to early editions - it’s simply worth more money if it is. You could get an autograph on a recent paperback version of an author’s novel and still increase the book’s value tremendously!

There are a lot of authors out there that really enjoy signing books for their fans. They enjoy the attention, and they’re happy to know someone read and enjoyed their work. Not all authors either have the time or take the time to sign books, but there are many who do . . .

7

A Sneaky Trick To Get People On The Internet Addicted To Coming Back To Your Web Site On A Regular Basis! It’s So Simple - But Amazingly Powerful!

You can actually offer free classified ads yourself!

We have a friend who offers free classified ads on his web site. People can go to his site, and they can place an ad for free on his site. He will run that ad for a full thirty days. They get virtually unlimited ads, and can put up one ad, a thousand ads, or a hundred thousand ads.

There’s just one catch: they all expire after thirty days. It doesn’t cost him anything for people to submit ads and to put them on the page, and it doesn’t cost those submitting the ads anything.

Then, after those thirty days have come and gone, the person has to come back to my web site in order to place the ads again. This is a sneaky trick that gets people on the Internet addicted to coming back to your web site on a regular basis!

It gets people coming back to my site again and again and again. It serves as an automatic reminder that their free ad is about to expire, but it doesn’t cost them anything to come back to my site and set up another free ad.

Why don’t you come back, and, hey, while you’re here, why don’t you look at some of these great products we have to sell you on the site?” It’s so simple - but it can be amazingly powerful!

8

A Three-Letter Word That You Can Use Over And Over Again In Your Advertising —AND MAKE A TON OF MONEY!

Always remember the value of using the word YOU in your headlines and copy. Remember, you are writing to one person at a time, and that is a magic word to people.

You should get into the habit of writing to just one person and writing in the context of “You’ll get this,” “You’ll get that.” Focus on what is in it for the customer. What are they going to get? Remember, people want to know what is in it for them, so you should tell them what’s in it for them over and over again.

The word YOU is a word that gets them involved right “off the bat.” It brings them into the context and helps them picture themselves with the benefits of your product through phrases like:

1. YOU can have more leisure time!
   
   
2. YOU can have more money!
   
   
3. Imagine YOURself owning your own successful small business!

And so on.

A good rule of thumb is: for every time the words I, ME, or MINE appear in your copy, you say YOU four of five times. Go through your copy when you edit it, and get the word YOU working for you immediately.

9

Here’s One Thing You Can Give An Editor To Cause Them To Give You All The FREE Publicity You Want!

All you have to give them is information that is valuable to their readers! Editors are forced to stare at a blank page of paper and fill it with loads of information that they feel their readers are interested in! You can make their job easier if you will give them something that both fills that empty space AND is of interest to their readers! If you make their job easier, they will give you all the publicity you want!

One key thing to remember when writing free publicity is to keep your piece from sounding too advertisement-like. Make it more like a news story. Then, briefly at the end of the story, you can include information on how they can contact you for more information.

10

Six Simple Steps That Virtually Guarantee Profitable Advertisers For Your Web Site!

Now we’re going to cover six simple steps that virtually guarantee profitable advertisers for your web site. These will help you avoid the mistakes that sabotage many sites and keep them from ever being profitable.

Advertising is a basic part of the Internet now. It is a basic business model that many of the most successful sites on the Internet follow. And it’s simply this - you offer something free to the public that large numbers of people want. It could be the joke of the day, the recipe of the day, business tips and information, how-to information, almost anything that large numbers of people want, and you offer it for free. That builds traffic.

You also use the billboard approach. You place the banner ads, or the ads on the web site, and the passing traffic sees the advertising. Advertisers are very willing to pay for that visibility. It is a basic model that many successful web sites use, and if you look at the top fifty sites on the Internet you’ll find that is probably the most common business model that is there. It was the first business model.

But, there are some pitfalls that can sabotage your success with this model of business on the Internet if you don’t know about them in advance. That’s what we would like to talk about for just a few minutes.

No matter how good your site is, and how desirable the information that you post, and no matter how large an audience that information appeals to, you can’t build your site and expect the advertisers to just come. It’s no field of dreams. Advertisers go where traffic exists, not where traffic will be. You need to remember that. Advertisers go where traffic already exists.

In planning our web sites, sometimes we forget that. Nothing sells to advertisers but exposures, traffic, clicks, and sales. That’s what they pay for, but they pay for it only when it is there, not when it’s going to be there.

So, what’s this mean? Are we really saying that you can’t sell advertising easily on the Internet? No. That is not what we are saying at all. But, we are saying that there are six steps you can take, and we’ll go over them briefly to make certain that your site attracts the advertisers that you want.

Step 1: Build Traffic.

You need to plan to build traffic. That’s not for the advertisers. You don’t have to show that to anyone. That’s just for you. But you need to know exactly how you’re going to build the traffic. How you are going to advertise, promote, list, news releases, whatever to build that traffic.

Step 2: Have a Website That Appears Professional.

You need a professional-looking site. You have to look successful from day one. Advertisers want to be associated with something that is successful, and it needs to look successful. You can’t be a homemade job. If you’re not good at that type of thing, then you need to hire a professional to do your site.

Step 3: Be Able to Support Your Site With No Advertisers Until You Have Sufficient Traffic.

This is the fatal step for so many people. A web site is not expensive, but when doing our financial plans we expect to have advertising from day one. That’s not a typical thing to have happen, so make certain that you can support your site until your traffic numbers are up and you can attract your advertisers.

Step 4: Get Banner Ads From The Get-Go.

You need to install banner ads - a banner rotation program - from the beginning. That’s not going to bring you income, but it’s going to help you build traffic. It is very important from day one to have those banner ads on your site because they say to potential advertisers that this is a place where you can advertise and this is a site that is looking for advertisers. You need to look like an advertising driven site, even before it’s an income producer.

Step 5: Target Advertisers Appropriate to Your Site’s Size.

You need to target your advertisers appropriate to the size of your site. Many of us, when we start planning, say “Well, we have dreams of selling the Cokes, and the beer companies, and the big budget advertisers to advertise on our site.”

The truth is, they’re not going to advertise on your site because their placements are made by large agencies. These large agencies make their money on a percentage basis. It takes the same amount of paperwork for an agency to place an ad on your site for a few hundred dollars, as it does to place an ad on a major site for $10,000.

So the agency only has to do that one piece of paperwork for their commission. Therefore, they’re going to put their company on the large sites to make the large income.

You need to target smaller companies that are already advertising on the Internet. Companies that are more than willing to pay $50, $100, $150 or $250 for an ad, because that’s what they can afford. They’re very comfortable advertising with other similar size companies. So, keep your expectations realistic for the advertiser you’re going to look for, and you’ll have much better results.

Step 6: Go Get That Advertising!

You need to actively solicit advertising. It’s not going to come to you. It’s not hard to do - in fact it’s really easy to do. We’ll show you how.

First of all, you start looking for sites that are similar to yours. If you have a travel-related site, start looking for other travel related sites. When you go to those sites, find out how much traffic they have and what they charge for ads. They’ll give you that information. Tell them, “I may want to advertise on your site.” They’ll tell you what their traffic is, and then you’ll see how they charge.

Next, you look and you see who is advertising on their site. When you see who advertises on their site, you’ve found potential advertisers to advertise on your site.

Now you have a really good advantage when going after those advertisers. You know that they are advertising on similar sites, what they’re paying on those other sites, the amount of traffic they are getting on those other sites, and all this works as a guide to show you how to price your advertising according to the traffic that you have.

Now it is more like shooting fish in a barrel. You are totally armed to go out and sell your advertisers. And when you have a nice looking site, with sufficient traffic, and you can prove that traffic by your statistics that are available for your site, then you’re in a great position to attract advertisers and have a very, very profitable web site.

These steps will help you get advertisers for your site, no matter what you are selling, and what your model is. If you are looking for advertisers, these six steps can make a big difference.

11

Your Success In Business May Come Down To
One Small Thing . . .

. . . Aggressiveness. Why? Success in any business demands that a person be aggressive. You can’t be afraid. You have to remember that your message has to be strong, so don’t be afraid to say what you have to say. You have to take it upon yourself to do what has to been done.

Aggressive marketers do not depend on guesswork to accomplish their goals. Guesswork, hope-it-works attitudes, and a lack of mail-order know-how can lead to complacency. And complacency can eliminate any possibility of creating good ads. Those who expect little will receive exactly that.

12

Nobody Wants Your $100.00 Bills... But You Can Still Get Rich On The Web!

The topic for now is going to be, “Nobody Wants Your $100 Bills, But You Still Can Get Rich On The Web.” This is a hot little item reported by Marquee Target Marketing recently that caught my attention.

In a marketing test, an Internet company ran an ad on their site. They were prepared to give away $2,000 in one hundred dollar bills. Here’s the ad:

“Free $100 Bill - Yes, it is true! We will send you a crisp, new, real $100 bill if you act quickly. All you have to do to receive this $100 bill is to pay $10.95 for overnight delivery. Act now, this offer is legitimate but it is limited!”

Holy cow! Guess what? Nobody took advantage of this offer! Not one single person. They were prepared to give away a couple thousand dollars at $100 a hit, but nobody asked for a free $100 bill.

Now I ask you, would you spend $10.95 for delivery by UPS or FedEx to get $100? Of course you would! I know that I would!

Why didn’t anyone take advantage of this super offer? In a nutshell, nobody believed the ad. Nobody thought that anybody in their right mind would give away hundred dollar bills! This situation comes down to trust and credibility - or the lack of trust and credibility at any rate.

That’s the reason most people are not buying from YOU on the Internet, or not buying from YOU often enough, regardless of what you’re selling. You’re not selling hundred dollar bills, but you have merchandise, products, information, and other such items.

To increase your sales you’ve got to build trust and credibility. Regardless of how good your ad or sales material is, folks won’t buy unless they really believe they can trust you. You must bend over backwards to show people you’re worth their confidence and trust.

Here are six ways (there are more, I’m sure) to build the kind of trust that is vital to your success.
1) Identify yourself.

The web can be a very personal or impersonal media. You want to make it personal. Don’t hide behind a company name. If you’re A & B Marketing because your name is Al and your wife is Bonnie, you should display a photo of Al and Bonnie to show that you are real live human beings. That’s who people want to do business with.

2) Make it very, very, very easy to contact you.

List your physical address, your e-mail address, your fax and phone. Let everyone know how easily and quickly they can get in touch with you.

3) Whenever possible, offer free samples.

This is easy to do if you’re selling information products. You let people see a couple of the reports you have, or maybe let them download a chapter from a book you have. If you’re selling regular products this technique is a little bit more difficult to use. Then you have to use a different approach.

For example, if you’re selling watches that you import from Hong Kong or Taiwan you can’t give away samples. Still, you can have a thorough description of the product on your site, plus one or more sharp, clear photos of the product. These things are very important when selling merchandise!

4) Provide feedback.

You want the testimonials of other people who are satisfied with the business they’ve done with you. Great testimonials from happy customers build confidence and trust.

5) Offer a powerful money-back guarantee.

Leave no question or doubt in the potential buyer’s mind - no five or ten day nonsense! Your guarantee should be at least 30 days and it should be absolute. It should be completely risk-free to the buyer. This builds great confidence.

There are several other ways you can build confidence in your prospects, but these are the most important ones that successful marketers are currently using.

13

There Are Two Things You Can Instantly Do To Beat Your Competitors — AND WIN!

1. Understand what your customers’ needs are, The market you are catering to has specific needs and desires, and the more specific the market, the more specific the needs and desires. You have to be able to hone in on them. What do they want? What do they need? How can you make what they do easier, better, more enjoyable? What can you give them that will solve their problems?

And

2. Satisfy those needs in a way that no one else is. Once you know what your market wants, you have to find a way to give them what they want. And you should try to give them something no one else is giving them. Make it special. Make it unique. Make it the sort of thing that your competition will look at and think, “We haven’t thought of THAT before!” Remember, if the market can’t get it from anywhere else, you are the only source for it. If it is a good product that does what you say it does and is able to fill your market’s needs or desires, you have a winner on your hands. Satisfy those wants and needs in a way no one else is.

Many times, businesses will limit themselves to running and operating the same way that all of their competitors operate. In a sense, established companies will “fall asleep.” They will end up forcing themselves into a gridlock where they are only worried about the competition between themselves and their competitors.

They have lost the “peripheral vision” that allows them to see multiple routes to success.

These companies will stop coming out with new, unique ideas and products, trying instead to play one-upmanship with their competition. They have lost that essential knowledge of their customer base, what it wants, how it changes, and how to give them what they want. They’re not looking for faster, better, or simpler ways to serve their prospects and customers.

Many times someone with a fresh perspective and a real willingness to serve people better will be able to beat the competition. They will focus on the real secret to success, which isn’t competitive gridlock, but good marketing comprised of the two items mentioned above.

These are the people who find success. Make sure you are one of those people!

By implementing the simple rules of marketing and carrying them out as far as they’ll go, you can develop a business that gives you the competitive edge. Often, that can mean the difference between success and failure.

14

Stay Positive!

Most people use creative positive thinking in a relatively unconscious way. Unfortunately, many people use deep-seated negative concepts about life. They imagine that limitation, difficulties, and problems are their lot in life.

In one way or another, that is what they create for themselves. This is how many people ruin things for themselves before they even get started!

Stay positive and focused on the big picture. Stay focused on success and believe that you really can - and are able to - attain it. This belief is vitally important. This is how your creative imagination can produce whatever you want!

When you study the lives of very successful people, you find out that they had a very firm direction set in their mind. They developed a simple plan for getting where they wanted to go. With a positive belief in themselves, they worked towards their goal . . . and eventually attained it! This is how to turn your dreams into cash money!

Instead of looking for all the reasons they couldn’t make it, they looked for all the reasons that they could make it. They pursued these ideas and eventually followed them to their success. This is one secret to using your mental powers to get whatever you want!

These people have a very solid, unwavering belief that it could happen, it would happen, and they were willing to do whatever it took to get there. They use all of their powers to move forwards. They refused to quit, they refused to give up no matter how many times they were knocked down. This kind of thinking is how to make your mental powers stronger and instantly make more money!

15

This Is One Auction That People Will Always Pay More To Win! Get Top Cash By Holding This Kind Of Auction!

Another sort of auction that is really taking off over the Internet is charity auctions - the one type of auction that people will always pay more to win!

Charity auctions, be they on the Internet or on the street corner, always tend to bring in more money than typical auctions. Why? Because a charity auction is obviously serving a good cause.

It might be helping find a church or school activity. It might be raising money for a person with a particular illness or problem that comes with high expenses. It may be going to fund research into various diseases. There is a nearly limitless number of charities - on local, national, or even worldwide scales - that you can base an Internet auction around!

Charity auctions are great publicity for whoever is sponsoring them - and they can be incredibly profitable, potentially even more profitable than regular auctions!

Why? Since the money is going for a good cause, people are willing to bid higher to get whatever’s for sale! It will satisfy their feeling that they’re doing something good and helpful - and they’ll want to win in the bidding, because that way, when they’ve defeated their other bidders, they’ll have gained a sense of righteousness - and they’ll have the proof they did something good, because they received whatever you were auctioning off! This is how you get top cash for this kind of auction!

Another factor to keep in mind is the fact that the Internet community is much closer knit than the physical global community. We’re not saying that people who communicate over the Internet are necessarily closer emotionally than those who might all live in the same town. With the Internet, people are able to have great friendships despite vast distances between them.

Friends might be on the other side of the world, or just next door. Because all of the communication is over the phone line, it’s all the same. There is no four-hour flight - there’s your friend, right there in a chat room ready to talk right now!

The perception of what close is changes when you’re dealing with the Internet community - and therefore, people over the net are much more willing to take part in a charity auction, even if it’s on the other side of the world!

16

Two Great Ways To Promote Your Offers On Other People’s Websites!

When it comes to promoting your offers, your informational products, or other types of products and services on other people’s web sites, there are two main ways to do it.

The first is you make it available to them and they promote it, they get the order, they share the money with you, and you drop ship to the customer. If you can’t just send it online, then you do the actual mailing of it.

That’s good, but a better way is if they will get what seems to be an independent testimonial and endorsement for your product and put a link on their site that takes the people from their site to your site, where you then make the sale yourself.

Some people won’t do this for you because they don’t know you, and they don’t know if you’ll pay them. But once they have confidence in you, this is a better way. Then you have their testimonial - their endorsement of your product - and you don’t want just an ad on their site. You want a testimonial. And because people are lazy and they’re busy, you send them the great endorsement. Then you give them the right to edit it if they want.

It is much better, though, if they’ll link to you and then you make the sale. You didn’t tell them that you wouldn’t pay a commission to the sites that sent them, it appears it’s an independent, unbiased recommendation.

Most people will want to do it the first way. They’ll want to make the sale, and then split the money with you, with you taking care of fulfilling it. But once you build up some rapport, you
like to do it the other way where they read the glowing testimonial on this other site, and then that site lets them link to your site where you make the sale. And of course, you still pay the commission. So we think that this is an idea that many people can accomplish.

17

How To Write Ads That Will Pay You BIG BUCKS!

1. Figure out what your customers want. Make a list. Add to it on a regular basis.
   
   
2. Find the items that sell the best to your customers.
   
   
3. Why do your customers buy these products? How does this tie into your first list? Where are the connections? The common denominators? The similarities?
   
   
4. Now, pick the best products/services you can that tie-in with the largest number of items on your two lists.
   
   
5. Write down a third list of the benefits this product/service provides. Make the list as BIG as you possibly can.
   
   
6. Now, write your ad copy around your three lists. Show your prospects how to get all of the benefits. Make it real. PROVE to them that your product or service can do these things for them.

Show them how to get what they want by sending you their money in exchange for your products and services. Writing ads that can make you huge amounts of money is this simple. It’s not easy. It takes time, work, and effort. The more you put into these six steps, the more money you can make.

18

The One Thing You Can Do To Instantly Find Out
Exactly Who’s Visiting Your Site. (HINT: This Has Nothing To Do With Hit Counters.)

Here’s the one thing you can do to instantly find out exactly who’s visiting your site. (HINT: This has nothing to do with hit counters . . . )

One of the things we’ve seen that’s very successful - even in the BBS business - is to make certain your website has a way for people who visit your site to either fill in a guest book or mailing list form or some kind of informational form that gets e-mailed to you.

These website guest books will collect mailing list information - names, e-mail addresses, perhaps normal mail addresses, phone numbers, etc. - which gives you the ability to send follow-up materials to anyone who visits your website!

By doing this, you’ll be able to see exactly who’s visiting your site . . . and you’ll be able to build up your own mailing list . . . or e-mailing list, if you prefer . . . of qualified prospects to e-mail your offers to!

19

Your Knowledge Of Your Product Is An Important Factor In Your Success

The best selling results occur when a marketer knows the product that is being offered. You can make over $1,000 a day with your knowledge!

People can sense when you know your product or service well. When they feel that you know what you’re talking about, they are more comfortable with you and will believe that you can help them. They feel that the marketer knows what he or she is talking about, and it helps to tear away the skepticism.

This can enable you to make more money. Some marketers are making over a thousand dollars a day this way, and you have the same potential as they do.

This type of marketer knows how a customer will benefit from the product and writes copy based on those experiences and perceptions. Direct involvement is the only way to develop creative, effective, and powerful advantages in a sales proposition.

20

Learn To Use Auto-Responder’s Correctly - Or You Could Be Chasing Away Customers!

But, these follow-ups really can be a double edged sword. If you use them right, they can really stuff your pockets with sales. But, if you abuse them, and don’t use them right, you can make some real enemies with automatic responders that have continuous follow-ups.

Generally the way to initiate the series of sales efforts, or follow-ups, is to offer something on your web site for free that people can get instantly. A free report, a free manual, - something of value. Something that says, “I’ll trade my e-mail address and information because I want to get this report.”

On one of our friend and associate’s sites, his birdtrainer.com site, he offers a free report that says “Secrets of Training Birds No Trainer Will Ever Tell You About.” If that’s a subject that interests you, then that is information you surely want to know. If no one will tell you, it teases them into giving their e-mail address. And, of course, the auto-responder instantly gives them the information. Then it sets in place a series of follow-ups that are intended to make an eventual sale.

Here’s the secret of powerful follow-ups: First of all, don’t send sales letters. It’s the most logical thing in the world to say I can send them a whole series of sales letters. And we can assure you that they will not be read. They will not be as effective as other forms of communication, and you will irritate the recipient.

If we sent five sales letters in the ten days following someone requesting that report, we would have all kinds of irate people saying take me off your list - and if they’re screaming “Take me off your list,” they are certainly not going to be buying.

You don’t send a series of sales letters. What you do send is a personalized conversational message that gets their attention and reminds them of your service.

The auto-responders that we use allow personalization. If a person signs up for the report and they put down that their first name is Don, then we can use their first name in the response automatically.

The first place to use their name is in the headline. The headline of the response should always use the name of the person to get their attention. We like to see them in print, and it also says it’s a personal correspondence not just a series of mail.

We use short headlines that aren’t necessarily benefit driven. They’re not sales headlines for the subject of the e-mail response. But, we use things that will get people’s attention. Our follow-ups are things like, “Hey George, I know you’re busy but...” Or “Sorry to bother you again, George, but...” Or “I know, George, you may think I’m crazy I’ve written so many times but...”

Those work because they don’t sound like typical sales letter approaches. People open them and we just have two or three lines in the message.

21

A Breakthrough Way To Double Your Internet Sales By Using A Tiny Scrap Of Paper!

The magic word is - COUPONS. They’re used a lot now - not necessarily by the right people, but where they have been used they’ve been very effective.

Coupons are an opportunity you shouldn’t miss out on, particularly if you’re a local retailer with a website and you’re trying to max out that website’s traffic.

We constantly hear the complaint, “I’ve got a website and I put the address in all my ads, the yellow pages - you name it - and I just can’t seem to get people to come to the website.” Coupons can well be the solution to this quagmire - they’re such a powerful marketing vehicle!

You need to have that extra something that will bring people to your website. What we suggest is you implement coupons that are only available on your website.

When you’re designing the HTML - or text design - of your website, you create a coupon on one of your site’s pages. This page should have important information that you want to disseminate to your customer - perhaps the special of the week, or maybe what new products you have online.

For example, a movie rental store could have the latest releases and their release dates, which is a useful resource, presented on that page. But you’ve got to get the people there for the first time to get them to bookmark it and come back to that spot on your site.

Right there, for example, would be where you might want to put a coupon for offers like “rent two, get one free,” or “rent one new release, get two older movies for 50 cents.” Then, make sure to state that “This offer is limited to website users only.”

The website visitors print out that webpage and bring in the coupon - viola! Your website is working! Then, in your newspaper advertising, you state in the ad that people should, “Visit this website for specials and web exclusive deals.”

We see this done a lot now with computer companies that sell computer supplies and software - there are many web-only specials in that market. Many times, they will even offer to e-mail you those specials if you sign up and leave them your e-mail address. The companies will e-mail you with those specials, but they won’t give you all the details, instead giving you the link to go to the website to get the special.

By using the web coupon technique, you’re generating traffic to a specific page on your website to specific information that you want to get to the consumer. And there’s an added benefit - generating additional traffic to your store or location! Coupons are a break-through way to double your Internet sales by using a tiny scrap of paper!

The other advantage of using coupon techniques is that you can easily track what’s working for you. In the retail business coupons are valuable because they tell you if your ads are working. You can actually promote on the Internet: “Come to my site for a free ad,” or “a free discount on this product” or “two books for the price of one,” etc.

It can also work if you don’t have a store location. Then, you can actually see by the number of coupons that people do mail in with their orders, or send to you by e-mail with their orders, or use a code number that they type in that they saw on the ad you can start to easily track how effective the marketing you’ve been doing is. How many people is it bringing in? How many of them have actually placed an order or purchased from you? This can be the kind of information that makes or breaks a business.

These coupons can include give-away items. If you want to go this route, we strongly recommend FREE. That’s why every one of our website designs includes a free report which is actually the sales letter. It also disseminates useful information which becomes content. In this case, if you’ve got content, surround it with a coupon or two so people will come to the content and then they’ll come back to read the content.

That coupon is a magic draw. It can be a magnet to bring people to your site for the first time. They find what you’ve got to offer, make that bookmark so that they come back often - especially if you make it very clear that next week this coupon is going to change. They’ll check back for the newest coupon. The coupons rotate from day to day or week to week. It’s easy to change and it will make people come back to see what else you’re offering next week.

22

Use Your Ads Not Only For Gaining Your Prospects ATTENTION, But Also To Get Them FIRED UP About What You Have To Offer!

The key to making a ton of money with your advertising is to arouse your prospects - not just get their attention. The difference between the two can make you RICH!

When you arouse a person, you get more than just their attention. When someone is aroused, they have a strong desire to know more - they get excited - they want to get involved.

This is what you want, and the key to doing it is the copy you write for your ad. You want to make your product or service seem alive through the benefits you promise them, enticing the customers and prospects to want to know more.

Currently, we have a sales piece that is pulling well - because it arouses the right prospects when they read it. We start with getting their attention, but it really ends up doing more than getting their attention . . . it really gives those prospects a strong desire to get involved and want to know more.

Getting people fired up and really interested in what you have is the purpose you want to strive for. You want the right prospects to be hungry for more. And small ads can perform this function just as well as the large ads. Small ads can get people to write or call you for more information.

In many cases, small ads are little more than a headline that will get the prospect’s attention and arouse them with the biggest and best benefit. Then the body copy focuses around the fact that they should call or write for more information.

Nothing big. Nothing fancy. But these sorts of ads have been known to make big money simply from the arousal that they cause in the right prospects.

23

How You Can Make A Profit On People Who Don’t Even Buy From You!

It is possible that your only selling obstacle is that your current product does not meet the wants or needs of a prospect. Maybe your product is too saturated in the market, too expensive, too inexpensive, too basic, too small, too large, too complex, too simple, etc.

In any event, if your “best” sales advertising efforts have not given you the necessary results, you should consider allowing a competitor to sell those same people with its product or service. This is how you can even make a profit on people who don’t buy from you! If that is the key to selling people you cannot sell, what is wrong with taking 50 percent of your competitor’s profits? That is better than zero profits, besides your advertising expenses!

This arrangement not only allows you to create your own opportunity to sell to those who did buy from you, but it also makes a profit on those that did not buy. This marketing concept puts you in a position to redeploy assets, your customers and prospects, and make a bundle.

Anyone can do it! It is a question of using your imagination, being creative, using assertive and positive business know-how, and being smart enough to view all of your company’s customers and prospects as company assets, whether they are buying your product, or someone else’s.

24

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things!

A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them to put it off! You must find a way to overcome these fears and get their orders. These four things will help you do just that:

1. Provide Testimonials

Testimonials can be very important. People will almost always believe the words of other customers before they will believe anything you say! It’s a proven fact! Testimonials are proof that other people agree with what you are telling them! Good testimonials will help your prospect decide that what you are saying is really true!

2. Examples.

An example makes what you are saying real to the customer. For example, let’s say that you are writing a sales letter, and you include an example that tells people to picture themselves making their first million and picking out their new home by the beach.... This helps people vision themselves getting the full benefit that comes with buying your product!

3. Case History.

This is very similar to a testimonial except that you are telling the story. You may tell about a man named “Jerry” who used your money-making program to bring in $1.25 million in less than 18 months! This allows people to visualize themselves making that much money, and it again helps them understand what other people are doing with your product.

4. ”Leader” copy.

Leader copy tells the prospect that they are a leader and one of the chosen few who will have the courage to respond to your offer. This can be used if you are selling a business opportunity. You can say something like “Everyone talks about making money, but you are one of the few who actually does something about it! Congratulations!”

These four things will help bring you more sales. Your customers need to see these things in your sales material. If they do, they will be more likely to send you their money!

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