Table Of Contents

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1

Introduction

The Ultimate Money Book!

Success, money, and power
could now be yours!

We sincerely thank you for buying The Ultimate Money Book! This Ebook is packed from cover to cover with the strategies and secrets today’s millionaires are using to build fortunes… and now it could well be your turn to do the same.

Have you ever wished there was one single book you could study to make maximum amounts of money in mail order and on the Internet? If so, The Ultimate Money Book could well be your ticket to success!

The Ultimate Money Book reveals what thousands of successful mail order and Internet marketers don’t want you to know. We spent years researching the experts, and we found their innermost secrets. Now we’ve put them all in The Ultimate Money Book.

If you only had one book for making money that you would ever invest in, we feel it should be The Ultimate Moneymaking Book.

This book would be dog-eared, underlined, and highlighted because you’d always go back to it. Whenever you wanted to make any amount of money, you could always pull this one book out of your bookcase to could create the maximum amount of profit that you want in your life.

You want to make sure that you keep this book under lock and key. Why? Because most millionaires keep their copy of this book under lock and key! They may not have the exact same copy of it, but this one may be even more powerful than what they have.

See, most millionaires have not found one book that makes them all their money. Most millionaires have had to read dozens, if not hundreds, of books on philosophy and wealth management and all sorts of other garbage to pull out a little piece here and there to finally build their financial future.

Now we’ve taken all the best secrets, strategies, techniques, and tips and put them into one ultimate money book. Now, inside this book you have the step-by-step system for taking your life to the next level – from going from rags to riches – to finally getting the wealth in your life that you truly deserve.
The strategies are right here in this Ebook, waiting for you to discover them on the following pages. So why wait any longer? Let’s get started NOW!

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2

How Joint Ventures Can Bring You Riches!

Joint ventures can make you rich! Why? Because joint ventures allow you to use the leverage of other companies’ customer bases.

In joint ventures you work with companies that are involved in the same market that you are. But they are not necessarily reaching your exact customers. This gives you a whole new source of customers or potential prospects you could be reaching out to.

A joint venture really is a partnership between your company and their company. You allow them to use your information, and vice versa. Many times you will have a product or service and, through a joint venture with a company that already has an existing customer base, you can sell your product or service to their customers with your partner’s endorsement.

Your partner’s customers don’t know you, but they know and do business with your partner, and the endorsement of your partner can help you gain the trust of your partner’s customers.

Remember, accepting an offer is an act of trust, and your partner’s customers have already shown their trust by continually buying. Therefore, when your partner endorses you and your offer, your partner’s customers are much more trusting of you. This gives you a tremendous amount of potential leverage as far as gaining sales. Joint ventures can make you RICH!

'A single event can awaken within us a stranger totally unknown to us.'

Antoine de Saint

'No one can make you feel inferior without your consent.'

Eleanor Roosevelt

Remember, it does not take a lot of partners to make a lot of money with joint ventures. You can make many profitable deals with just a few partners.

We have had many profitable joint venture relationships - with just a handful of companies, and we always end up making between 40% and 50% more profits during the periods we have joint ventures as opposed to the times we don’t.

Another important thing you should keep in mind is that the cost to go out and try to reach those all-important prospects and customers has been eliminated or greatly lowered because you are using your partner’s customer base. You don’t have to go out and spend a great amount of your money trying to find them - they’re already there!

Joint ventures also work just as well when you can take products or services that your partner creates and sell them to your customers. It does - and it should - work both ways and be a win-win situation for you both. Joint ventures are how to easily make 40% more money every day of your life! Remember, we are always able to pull at least 40% more profits through them - and you have the same potential!

'She lacks confidence, she craves admiration insatiably. She lives on the reflections of herself in the eyes of others. She does not dare to be herself.'

Anais Nin

'To accept ourselves as we are means to value our imperfections as much as our perfections.'

Sandra Bierig

Also, joint ventures are how to make yourself extremely valuable to some people - and then cash in on it! In a joint venture relationship between you and another company, you are sharing the responsibilities inherent in the project. This way, instead of one company having to do all the work, each company only has to do a portion.

This makes it much easier and less time consuming for the companies involved in a joint venture. But, it also makes you extremely valuable to your partners. You are performing specific functions for your partner. You save your partner time and money. Hence, you become very valuable to your partner.

You have done the real work in this scenario. You have found the prospects most likely to accept what you and your partner are offering. This makes you the lynchpin of the joint venture. You are supplying your partner or partners with prospects and customers.

This is a unique scenario because all you’re selling is the names of qualified prospects and customers. Most businesses are also highly involved in marketing, and not many realize that there are great profits to be made simply by finding prospects and customers for other companies to use.

All they have to do is sit back and manufacture the product, but you have to go out and find the customers. But, without the customers, your partner isn’t going to make any money. This is one very unique way you can make big bucks with your customers!

In most cases, your services are a justifiable reason for you to receive more of the profits than your partner. You have a very crucial job, and you can ask more for it! This is how to make yourself extremely valuable to some people - and then cash in on it!

'The worst loneliness is not to be comfortable with yourself.'

Mark Twain

'What a man thinks of himself, that is what determines, or rather indicates, his fate.'

Henry David Thoreau

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3

How To Solve A Common Web Site Problem And Get Paid Whenever A Web Site Owner Builds A New Site!

Right now I am going to cover how to solve a common web site problem and get paid whenever a web site owner builds a new site. You could also get paid again whenever someone enlarges their site, and get paid again when someone moves their site.

One thing is constant, and that’s change. That’s true in the world around us, and it’s no different on the web. We’re always expanding, creating, and adding new ideas, and when we do that without web sites there is an opportunity.

As many web sites as there are out there, it is just a drop in the bucket compared to the potential web sites that are going to be out there. You can turn this into an opportunity!

Soon after they build their web site and get it up and running, people realize they need more than a web site that’s “just there.” They need it to do something. They need their web site to get subscribers for their e-mailing list. They need to add subscribers to their e-zine. They need their site to admit visitors to a private area to view something, or to participate in a group. They need to add a discussion group to their site. They want to count the visitors with a counter, and they want a way that people can refer their site to a friend.

'I care not what others think of what I do, but I care very much about what I think of what I do. That is character!'

Theodore Roosevelt

'I am somebody. I am me. I like being me. And I need nobody to make me somebody.'

Louis L’Amour

Finally, they realize that they need to take orders, and that requires an order taking system or shopping cart. When they are faced with all of this, a beginning web marketer’s first reaction is to panic! They realize they don’t know how to do all of these things, because 1) they either don’t have the knowledge and when they look at the task it is frightening, or, 2) they are really busy setting up their business operation and they don’t have the time.

That presents an opportunity for you! You can become what I call a “CGI installer for hire!”

Most of all these features I’ve mentioned are simplistic little programs called CGI programs or CGI scripts. CGI stands for Common Gateway Interface.

In simple terms, it just means these are small programs which you add to a particular location on the server. They run on the server doing all the things that I just covered. CGI programs do everything from count the visitors to operate shopping carts.

Even though these programs are simple, though, they can be a nightmare to install, because they use terms that most people are not familiar with. It involves config files, setting permissions, and people get really paranoid when they run into all of these terms and situations - particularly new owners!

'Learn what you are and be such.'

Pindar

'The search for a new personality is futile; what is fruitful is the interest the old personality can take in new activities.'

Cesare Pavese

The truth is, these programs are very, very easy to install. You don’t need to know anything about computer programming. You don’t need to know anything, except for how to follow instructions very well, because almost every CGI program that I’ve ever seen comes with a “read me” file that tells you exactly what to do. As soon as you understand the terms and have installed a couple of programs, they are really a piece of cake!

Here’s an opportunity to charge site owners a flat fee to install their scripts for them. I say “a flat fee” because once you’ve installed a few scripts you’ll know exactly how much time it takes. It doesn’t take much time at all! If you say you are going to charge a certain amount an hour, it could frighten an owner, because they look at their site and they don’t understand it. “I’ve spent hours working on this thing and I don’t understand it!” they think. Therefore, they assume it is going to take you hours!

If you are charging an hourly fee, they’re going to freak! The secret is to charge them a flat fee because you know how quickly you can really do it. You can charge them $50, $75, or $100 to install a CGI script (depending on what your time configurations are) and you can do it very simply and very quickly. You’ll know exactly what to do and exactly where to go.

'I’m not OK, you’re not OK—and that’s OK.'

William Sloane Coffin

'Our entire life. . . consists ultimately in accepting ourselves as we are.'

Jean Anouilh

Now the question is, what’s the best way to build this business? The CGI scripts are all over the Internet and they’re free. Therefore, you can go out and find the ten most popular scripts. (They are rated in various places.) Then you get the ten most popular scripts and you load them on your web site. Then you promote your web site as a location to get the scripts. Set it up so they can download the scripts for free.

Remember, you have to let them download the scripts for free, and every place you have a script listed, you should also list your cost for installing the script. This way they can download the script for free, and they know exactly what it is going to cost them for you to do it.

As soon as they look at it and throw their hands up in the air, they can give you a call. You take their credit card and you can sit home literally in your underwear. You can install CGI scripts any time of the day or night, right in the server! All they have to do is give you the information that you require, the password to their server, and so forth. You can go in and install the script very, very easily! And yes, it is easy to do once you are familiar with it.

'A man can stand a lot as long as he can stand himself.'

Axel Munthe

'Do not lose courage in considering your own imperfections.'

Saint Francis de Sales

If you don’t want to do all this work yourself, it would be very easy to find some college students to do it for you. You could even find several college students and let each one of them specialize in one or two of the scripts. Every time you get an order for the scripts, you pick up the phone, call them, and say, “Hey, install this script for me. Here’s the information.” Then you split the money. You could actually do this even if you don’t want to get into the installation of the CGI scripts yourself.

How do you build your business? You’re going to list all the programs that you have and pick them in different categories, such as the popular referral “tell a friend” program, or the “shopping cart” program, right on down the line...calendar, order form, form mail, so some-one can get anything they want right off your site. They can download it and get it installed.

So, how does it keep making profits for you? The longer people have been on the web, the more features they want to add! Also, each time they do, there’s a good chance that you can install another CGI script.

How do you make money when they move? Every web site moves at some point. No webmaster ever seems to be 100% satisfied with their host. They’re always saying things like, “The service wasn’t good when I called. I need more space than they’re giving me. I found it cheaper some place else.”

When they move their site, they’re not just transferring the site. Most times all those CGI scripts have to be reconfigured, because there are different paths to the program, and 90% of installing a CGI script is just telling it where to find information and where to put information. Therefore, when they change servers, that means there is another opportunity for you to work for them again. You continue to promote your business by sending periodic e-mails telling your customers about new CGI scripts that you have on your site, or other things that you can add to their site which will enhance it. That should keep you in more work than you can possibly handle!

'The man with insight enough to admit his limitations comes nearest to perfection.'

Johann von Goethe

'Be thine own palace, or the world’s thy jail.'

John Donne

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4

Nobody Wants Your $100.00 Bills... But You Can Still Get Rich On The Web!

The topic for now is going to be, “Nobody Wants Your $100 Bills, But You Still Can Get Rich On The Web.” This is a hot little item reported by Marquee Target Marketing recently that caught my attention.

In a marketing test, an Internet company ran an ad on their site. They were prepared to give away $2,000 in one hundred dollar bills. Here’s the ad:

“Free $100 Bill - Yes, it is true! We will send you a crisp, new, real $100 bill if you act quickly. All you have to do to receive this $100 bill is to pay $10.95 for overnight delivery. Act now, this offer is legitimate but it is limited!”

Holy cow! Guess what? Nobody took advantage of this offer! Not one single person. They were prepared to give away a couple thousand dollars at $100 a hit, but nobody asked for a free $100 bill.

Now I ask you, would you spend $10.95 for delivery by UPS or FedEx to get $100? Of course you would! I know that I would!

Why didn’t anyone take advantage of this super offer? In a nutshell, nobody believed the ad. Nobody thought that anybody in their right mind would give away hundred dollar bills! This situation comes down to trust and credibility - or the lack of trust and credibility at any rate.

'Sometimes it is more important to discover what one cannot do, than what one can do.'

Lin Yutang

'A great obstacle to happiness is to expect too much happiness.'

Bernard de Fontenelle

That’s the reason most people are not buying from YOU on the Internet, or not buying from YOU often enough, regardless of what you’re selling. You’re not selling hundred dollar bills, but you have merchandise, products, information, and other such items.

To increase your sales you’ve got to build trust and credibility. Regardless of how good your ad or sales material is, folks won’t buy unless they really believe they can trust you. You must bend over backwards to show people you’re worth their confidence and trust.

Here are six ways (there are more, I’m sure) to build the kind of trust that is vital to your success.

1) Identify yourself.

The web can be a very personal or impersonal media. You want to make it personal. Don’t hide behind a company name. If you’re A & B Marketing because your name is Al and your wife is Bonnie, you should display a photo of Al and Bonnie to show that you are real live human beings. That’s who people want to do business with.

'Nobody holds a good opinion of a man who has a low opinion of himself.'

Anthony Trollope

'You grow up the day you have your first real laugh at yourself.'

Ethel Barrymore

2) Make it very, very, very easy to contact you.

List your physical address, your e-mail address, your fax and phone. Let everyone know how easily and quickly they can get in touch with you.

3) Whenever possible, offer free samples.

This is easy to do if you’re selling information products. You let people see a couple of the reports you have, or maybe let them download a chapter from a book you have. If you’re selling regular products this technique is a little bit more difficult to use. Then you have to use a different approach.

For example, if you’re selling watches that you import from Hong Kong or Taiwan you can’t give away samples. Still, you can have a thorough description of the product on your site, plus one or more sharp, clear photos of the product. These things are very important when selling merchandise!

4) Provide feedback.

You want the testimonials of other people who are satisfied with the business they’ve done with you. Great testimonials from happy customers build confidence and trust.

5) Offer a powerful money-back guarantee.

Leave no question or doubt in the potential buyer’s mind - no five or ten day nonsense! Your guarantee should be at least 30 days and it should be absolute. It should be completely risk-free to the buyer. This builds great confidence.

There are several other ways you can build confidence in your prospects, but these are the most important ones that successful marketers are currently using.

'The deepest principle in human nature is the craving to be appreciated.'

William James

'If you make friends with yourself you will
never be alone.'

Maxwell Maltz

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5

15 Ways To Get Rich With E-Mail!

Now, I’m going to talk about 15 ways to get rich with e-mail.

I was going over some of the direct mail articles and books that I have written and I realized (surprise, surprise) that most of the same advice I was giving people on writing powerful sales letters applied to e-mail. There are a few nuances that are different but, basically, they are the same. So here we go in rapid fire! Fifteen ways to get rich with e-mail!

Number 1 - Before you even start, you have to know as much as possible about the people that you are going to e-mail. That’s the same as it is with direct mail. You’ve got to know about their desires, and their hopes, and their fears, and their passions, and make sure that you’re targeting your e-mail to the right people.

Number 2 - We want to start our e-mail with a strong, bold statement. This can be news if our product or service is news. We can possibly use the how, what, who, and why - the classic newspaper approach. We can tell a story with A strong narrative. We can ask a provocative question.

'Unless I accept my faults, I will most certainly doubt my virtues.'

Hugh Prather

'Too many people overvalue what they are not and undervalue what they are.'

Malcolm Forbes

Number 3 - We have to stress benefits. Benefits, benefits, benefits. I always say that and it is true. It is “What’s in it for you?” not “What’s in it for me?”

Number 4 - Let’s keep the copy tight. I am all in favor of long direct mail letters, such as eight pages, twelve pages, sixteen pages and more. After getting pounds and pounds of e-mail almost every day I have changed my mind when it comes to e-mail.

We have to make our letters a little shorter, but to the point and full of benefits. I don’t want to get a 20 page rambling e-mail from someone. I would rather get four pages, or two pages.

If we’re going to send just two pages, we ought to write four pages and then we ought to cut it down so that we can use it in that way. Make four pages into two so it really gets our points across.

Number 5 - Let’s talk about a super benefit right up front, and what the reader will get if he finishes reading this e-mail.

Number 6 - Let’s keep it personal, just like in direct mail. We may be e-mailing to 50,000 people or more, but we want every person who receives it to think it is personal e-mail.

'Things don’t turn up in this world until somebody turns them up.'

James A Garfield

'The one important thing I have learned over the years is the difference between taking one’s work seriously and taking one’s self seriously. The first is imperative and the second is disastrous.'

Margaret Fontey

Number 7 - Let’s keep our sentences and paragraphs short and easy to read.

Number 8 - Let’s not forget that if we send some graphics with our e-mail that the words we send are the most important thing.

Number 9 - Let’s offer some freebies, some free reports or something that doesn’t cost anything. Offer these especially if we’re trying to make a sale or using the freebie to get someone else’s e-mail address.

Number 10 - If we’re going after a sale, we can use both a freebie and a discount. This is double dynamite. You’re selling something for $195.00 and you’re going to give them $50.00 off if they act in the next five days, plus we have three super bonuses we’ll give them, too. That can work wonders.

Number 11 - Let’s tell the people exactly what actions we want them to take. We have to lead our people to take the action we want.

Number 12 - It is a good idea to use testimonials. People are always interested in what other people say. I think Amazon.com is doing such a great job with this when they are selling books and CD’s. They have all this input from people who have bought from them that says, “This book is great and here’s why it is great.” Or, “This CD is great and here’s why it is great.”

'Think wrongly, if you please, but in all cases think for yourself.'

Doris Lessing

'The brave man carves out his fortune, and every man is the sum of his own works.'

Miguel de Cervantes

Number 13 - Let’s summarize our offer even if we only write two, three, or four pages. Let’s use that last paragraph or two to summarize exactly what we’re giving them.

Number 14 - In direct mail a P.S. is a must and I think it is important in e-mail, too. People will read our postscripts, so let’s add that to every e-mail that we send.

Number 15 - Let’s eliminate the risk by offering a strong guarantee and a free trial period. It works well in mail order, and it also works on the web. People want to know that they will get something from you, if they buy it, with the right to return it. In fact, I just recently heard on the news that some people were having problems with some web company on getting their returns back. That’s a big mistake! You want to make it so easy for people to buy, but you also want to have a great guarantee that lets people return if they’re not happy with what they get.

So if you practice these fifteen steps to creating e-mail riches, I think you are going to make a lot of money!

'The trouble about man is twofold. He cannot learn truths which are too complicated; he forgets truths which are too simple.'

Dame Rebecca West

'Everything should be made as simple as possible, but not simpler.'

Albert Einstein

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6

Operate Your New Mail-Order Business Part Time — This Way You’ll Have Something To Fall Back On Until You Hit The Big Time!

When we first got into the mail-order business we started with one $300 ad. At the time we had a little carpet-cleaning business. Until the mail-order profits really started coming in, we were working both of the businesses at the same time.

We started out with our mail-order business part-time, but the profits grew and grew to the point where we retired from the carpet-cleaning business altogether and made our mail-order business our full-time occupation.

This is, in fact, a very smart way to start a mail-order business. It is not wise to take big risks like quitting your job and throwing your life savings away on an early promotion. If you do it part-time, though, you can have money to fall back on until you find that promotion that really works for you. This is the SMART WAY to make money starting with zero!

‘If we live, we live; if we die, we die; if we suffer, we suffer; if we are terrified, we are terrified. There is no problem about it.'

Alan Watts

‘What you do not want done to yourself, do not do to others.'

Confucius

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7

How To Deliver E-Books Free Of Charge!

What you’re going to do is put the ad banner in an e-book. You take the e-book, and you create the e-book with these banner ads. Every banner ad you sell you can scatter throughout the e-book. And, guess what? Now you can deliver the e-book free of charge.

You sell ten ads at $50 each, and you’ve just picked up $500 for publishing an e-book. You give it away and literally guarantee 10,000 people are going to get it, because you give it away, and you encourage other people to give it away to their friends and relatives, and keep spreading it.

It is just incredible because it works so well. The e-books can encourage other people to send the e-book to other people, and it just spreads from there so that you get thousands and thousands of people all distributing your e-book for you - and getting the advertising distributed that you have been paid to receive. They think they’re all getting an excellent, free value, as well. It works out for everyone.

'Love, and do what you like.'

Saint Augustine

'Fear less, hope more; eat less, chew more; whine less, breathe more; talk less,
say more; love more, and all good things will be yours.'

Swedish proverb

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8

A NEW WAY TO GET RICH WITH E-MAIL! How To Do A Simple - But Powerful - Thing To Every E-Mail Message You Send Out – To Give It Tremendous Profit Power!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the e-mail anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s something you are sending out anyway!

'I searched through rebellion, drugs, diet, mysticism, religion, intellectualism and much more, only to find that truth is basically simple and feels good, clear and right.'

Chick Corea

'He that is overcautious will accomplish little.'

J.C.F. von Schiller

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9

How To Make Money With NO PRODUCT!

The beauty of selling advertising is there is no product. There are really no customers. You just have a few sponsors you deal with. You don’t have shipping and receiving, merchant accounts, packaging, UPS, returns, and all of the tasks you do when you sell a product.

We sell products, so it’s not the end of the world to have to do all of that. We do it here, and it’s part of business. But the dream of every marketer is to have some simple product - something that makes money without all of that baggage.

That’s how these advertisements are. You are basically selling electrons. It’s amazing!

You can do this! You don’t have to have a joke-of-the-day, but some of the other entertainment and fun services and markets that we have noticed are 1) horoscopes. I know people that check their horoscope every single day. It is like the joke-of-the-day where you reach them 365 times a year. That’s a lot of impressions - and you can sell advertising.

There is software that you can get for free or almost free that will put the horoscopes on your site. A lot of people are adding this to their site. They don’t necessarily have an astrology site, but they just put the horoscope on there as part of the site. One site that does this, for example, is a match site where you match up with people. It is not an adult thing in any way. It is very wholesome. They have a horoscope on there that says, “Check your love compatibility horoscope.”

'Many things are lost for want of asking.'

English proverb

'Losers have tons of variety. Champions take pride in just learning to hit the same
old boring winners.'

Vic Braden

There is a bit of a slant. It doesn’t talk about how today is your day to get a raise, or make more money, or anything like that. It’s a romantic horoscope, and they put that on their site just so people will come back. And it works great!

Speaking of matchmaking. There are two web sites, match.com and matchmaker.com, that both sold recently. One sold for $70,000,000.00 ... and it was selling a matchmaking service! I believe it was $39.95, and they were signing up 10,000 customers a week. So this sale was to buy this up and running business with the cash flow. But it is entertainment and fun. Nothing serious about it. No product delivered. All electrons.

A friend of ours has a website where he reviews wines. He’s finally loading the photos in there. He has the Sony Mavica camera, which he bought it at Office Depot. He snaps a picture, he pulls out a disk, he loads it into his computer, and BOOM the photo of the bottle of wine is on his site. Then he writes a short blurb.

The wines are written about in many magazines and newsletters. One man has a newsletter about wine. It is $40.00 a year, and he has thirty thousand subscribers and makes over a million dollars a year just writing about how tasty these wines are! And, all the wineries send him the wines for free.

Our friend’s site will be like that but it won’t be in print. It will be free, but he’ll sell advertising. Same idea.

'The idea is to get the pencil moving quickly.'

Bernard Malamud

'It is the essence of genius to make use of the simplest ideas.'

Charles Peguy

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10

Repeat Business Can Make You Rich! Find Out Exactly How You Can Get It!

Repeat business is the key to profits. If you have many customers that are happy with you and keep doing business with you, you have the key right in your hand.

When you have customers that continually buy from you, you have gained yourself a profit base that you build on with your offers that attract new customers. This way your repeat business or “back-end” sales is your foundation - your control amount - and you keep adding to it with your offers designed to gain new prospects.

If done correctly, your back-end profits will grow and grow. You’ll keep adding more customers you gain repeat sales from, and you keep making more and more money.

How do you gain repeat customers? Remember, you want to offer them products and services that have great benefits. Then you can build a relationship with those customers. They’re more willing to come to you because they have bought your items before and they know they’re great.

In the end, keeping your customers happy is how to keep the most customers buying from you continually.

'Genius is the ability to reduce the complicated to the simple.'

C.W. Ceram

If you can’t write your idea on the back of my calling card, you don’t have a clear idea.'

David Belasco

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11

An Incredible Opportunity!

Let’s give you a quick example of how this benefits the person who is an affiliate in one of these two tier programs. Let’s say, for example, that there’s an informational product selling for $100. Let’s say in the standard affiliate program that you get signed up with, whenever you send someone to that site through your link you get $50 of that sale. You keep half.

Let’s say you make one sale a day. You get one person a day going to that site and purchasing it every single month. So you’re making $50, half of the $100 retail amount, every single day for thirty days. With that one affiliate program you would be making about $1500 a month. Not too bad!

Now let’s look at what can happen with the two tier program. Let’s say in the same example you have a $100 retail product - $50 for every sale that you make - but let’s say that when you sign up affiliates and they make sales, they keep $50 but you get $20 from every sale that they make.

Now remember, they’re not actually making sales and you’re not actually making sales. The affiliate web sites are making the sales, but the sales are coming through links on their sites. Now let’s say that you have just fifty people that have signed up as affiliates under you, and each one of those people make an average of about a sale a day.

'The greatest truths are the simplest, and so are the greatest men.'

Julius Charles Hare

'The ability to concentrate and to use time well is everything.'

Lee Iacocca

Let’s just do this on a monthly basis. Fifty affiliates who are making one sale a day, and you’re getting $20 per sale - it adds up very quickly. In fact, that adds up in one month’s time to $30,000. With the power of the two tier program, you go from $1500 to a potential $30,000 and that’s with just fifty affiliates that have signed up under you, making one sale a day of a product.

That’s the power of the two tier program, and it’s why a lot of affiliate programs are getting into it. If you do have an affiliate program, this is something you might want to look into. It’s as easy as creating an affiliate program. You have just created a system where you are now letting people - paying people - to sign up other affiliates.

One of the problems some of these affiliate programs had was when they would send people to that affiliate site was that they would become very angry because it was easy for people that they sent there to also become affiliates. Now, all of a sudden, they’ve got all this competition and they’re not profiting from any of that competition. Well, now they are!

By paying these people to sign up as many affiliates as possible, you are now forcing them to create an army of people for your affiliate program. It is a great way to pay the people who are helping you and to really create an army without doing any marketing yourself!

'Wasted time means wasted lives.'

R. Shannon

'It is nonsense to say there is not enough time to be fully informed. . .Time given to thought is the greatest timesaver of all.'

Norman Cousins

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12

How To Get Rich With Tiny Little Internet Niche Markets!

Many beginning direct marketers believe that the road to riches is through selling to as many people as they possibly can. They want to sell their product to millions and millions of people, because they see it as the only way it’s possible to get rich.

They’re WRONG.

In fact, marketing to very small niche markets can be a much easier path to making a fortune!

There are a lot of very small niche markets out there in the world - and they have very specific interests. Unfortunately for them, their interests are so specialized and their hobbies so particular in focus that it can be very difficult for them to find products they desire. Sometimes products for their market are very rare. Sometimes they don’t even exist!

This is where you come in. If you can develop products for that market, and gain that market’s trust, you really can get rich!

First of all, these people will become loyal to companies that do serve their market. If no one is selling to them, you’ll be one of the only outlets for what they want, and they will WANT you to succeed and stay in business so that you can keep bringing them products! It’s a win-win situation for both of you!

'Time is a fixed income and, as with any income, the real problem facing most of us is how to live successfully within our daily allotment.'

Margaret B. Johnstone

'Make the most of today. Translate your good intentions into actual deeds.'

Grenville Kleiser

Second of all, they will be willing to pay substantial prices for your products. Supply and demand rule the marketplace as always. If you develop a product that your market is just ecstatically wanting, and no one else is offering it to them, you could mark it up for quite a profit margin!

And it’ll be something very special to those customers . . . so they’ll be happy to pay for it!

In the end, this all comes down to one major marketing plan. You get involved in a small, niche market that is not being served adequately. You create products that the market desires, and cater to their wants and needs. They buy your products, and they become loyal customers because you offer them things no one else does. And they continue to buy from you as happy customers well into the future! This is how you could get rich with tiny little Internet niche markets!

'Do what you can, with what you have, where you are.'

Theodore Roosevelt

'What you are afraid to do is a clear indicator of the next thing you need to do.'

Anon.

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13

Ask Yourself These Seven Questions BEFORE You Write Your Ad Or Sales Letter — And You Could Increase Your Income By Up To 1500% Or More!

These questions outline what you should do before you write your ad. The truth is, you have to be as prepared as possible, and the only way that’s possible is if you know these seven things. The seven questions are:

1. Am I writing to a typical prospect in my ad?
2. Does this person operate a business or belong to a profession?
3. Is the prospect a homemaker or a retired person?
4. What are the social, financial, and vocational circumstances of my targeted audience?
5. How will my prospects respond to my product?
6. What are the factors that will influence their buying decisions?
7. How is each different type of prospect going to respond to my ad?

Do not underestimate the incredible power that these seven questions can put into your hands. We have asked ourselves these same questions in order to make sure our ads fit our necessary criteria — and through doing so, WE have been able to increase OUR income by 1500% and, yes, sometimes even MORE! And it could very well happen for YOU, too!

'Add each day something to fortify you against poverty and death.'

Marcus Annaeus Seneca

'It isn’t hard to be good from time to time in sports. What’s tough is being good every day.'

Willie Mays

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14

Incredibly Simple ... But Incredibly Powerful!

This is an extremely simple idea, but explosively powerful! Here’s why. First, we’re basing this whole program on billion dollar direct response marketing principles. In direct response, your mailing list is gold. Actually, your mailing list is worth its weight in diamonds, even!

Just because the people who are interested and are placing respectable bids for your products didn’t buy the first time, or they didn’t win that bid, doesn’t mean that they won’t buy. You already know that these are people that are very interested in the type of products that you are selling.

By staying in touch with people, you’re doing something that no one else is doing. Very few people, even people that are making tremendous amounts of money with Internet auctions, are staying in touch with the mailing lists of all of the people who have bid on their products.

And, very few of these people that are on the Internet auctions realize the tremendous value of that mailing list.

Because you do, you can build a tremendous income. You just send them an e-mail message, letting them know about all of your other products, or specifically about a product. Find specific products, and send them an e-mail message to let them know about those products. Or, send them a postcard. Don’t discount traditional mail order methods here. Send them a simple postcard with a picture of the product - or you don’t even have to have a picture. But you have to think like a marketer.

'A homer a day will boost my pay.'

Josh Gibson

'Take the time to come home to yourself everyday.'

Robin Casarjean

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15

Here’s One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again!

Getting the product out to that customer immediately is how to make sure your customers will order from you again and again. It’s easier than you think!

By sending that product out as soon as you can, the customer who ordered the product will get it, hopefully very soon, and there won’t be much of a wait for its arrival. This makes people feel good about your company.

After all, you sent it to them promptly and they didn’t have to wait very long. Making people feel good about you and your business is the first step to getting people to do more business with you!

To many people this might seem like common sense, but there are many mail-order firms out there that don’t ship as fast as they could or should. Right from the onset when you run your lead generation ads you’re trying to attract people that have never done business with you before.

It’s very important that right from the beginning when they first respond to that lead generation ad that you ship the product to them immediately so you can make a good impression upon that customer.

Remember what they say: “Nothing lasts longer than a first impression.” People tend to judge by the first impression, so you should make that first impression of your company as good as you possibly can. Then you stand a much better chance of getting to make a second, third, etc. impression.

If the first impression they have of your company is bad, how do you build on that? What kind of foundation is that for you? Build a strong impression. Get those orders shipped out immediately!

'Know what you want to do, hold the thought firmly, and do every day what should be done, and every sunset will see you that much nearer the goal.'

Elbert Hubbard

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16

How You Can Convince Almost Everyone Who Reads Your Ad To Send You Their Money!

When you write an ad, a higher degree of believability can be achieved by stating specific facts.

By saying you are “offering a discounted price,” you are making a generalization. But, if you say you are “offering a discount of 30 percent off the original price,” you are making a specific fact and benefit to the reader. In that way, a prospect perceives the “full value” of your offer.

Also, by being specific you will show that you really know what your product can do. This builds trust in the prospect because you really know what you are talking about, and they will be much more open to buying what you have.

Specifics make your words more believable. And the more specific you can be, the better.

Once you get a reader’s attention, it is time to list the advantages, values, benefits, and positive arguments. This is how to sell to the skeptics!

'In times like these, it helps to recall that
there have always been times like these.'

Paul Harvey

'Trouble and perplexity drive me to prayer and prayer drives away perplexity and trouble.'

Philipp Melanchthon

Some advertisers feel a need to be brief in presenting their claims, assuming that people will be bored with a complete explanation.

Nothing could be further from the truth. People want to know the facts, all the facts! One fact may appeal to some, while a different fact appeals to another. By leaving out one fact, you will lose those who otherwise might have been convinced.

People will generally not read an advertisement twice, for the same reason you would not read an editorial twice. People will make a buying decision based on the first reading.

Therefore, you must tell your full story and present all your facts within that first reading. There is no second chance to convince a reader.

'Many people pray as if God were a big aspirin pill; they come only when they hurt.'

B. Graham Dienert

'The demand is for certainty is a sign of weakness.'

Mark Rutherford

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17

No Inventory! No Overhead! How To Make Unlimited Internet Auction Cash From This One Private Source - The Cash Flows In EVERY SINGLE DAY!

Now we’re going to show you How to make unlimited Internet auction cash from this one private source - and the cash flows in every single day. No Inventory! No Overhead!

What we are talking about here is something that you can do without having to actually go out and buy products that you own and stock in your garage or wherever. You don’t have to have an office. You don’t have to have overhead ...

... And you can make cash every single day!

'He who forecasts all perils will never sail the sea.'

Anon.

'One doesn’t discover new lands without consenting to lose sight of shore for a very long time.'

Andre’ Gide

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18

How To Cash-In On A Simple Mistake That Many Auctions Make!

One of the most common mistakes people make when it comes to putting their items up for bid on Internet auction sites - especially large ones like eBay - is that they end up putting what they want to sell in the wrong category.

This is a very common occurrence on sites like eBay. How does this happen? Most people who put things up to be sold have one thought - it has to sell. They don’t spend any time trying to figure out what the best place to put the item up for bid is.

The category you place your product in is ESSENTIAL to your success. If you place your product in a category that is not correct or specific enough you will not make the most money that you can with your auction!

Why? Because, if you put it in the wrong category, the people who will be looking at it will not be the people most interested in buying it. They’ll be wanting the things that BELONG in that category . . . and you’re auction bidding will end up ending at a price much lower than you could have potentially gotten had you placed it in the right category!

'To teach how to live with uncertainty, yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy can do.'

Bertrand Russell

'Faith. . . acts promptly and boldly on the occasion, on slender evidence.'

John Henry Cardinal Newman

Study the auction sites you plan to use. Check out the categories. See how specific you can get . . . and make sure to get your product in the right category when you get ready for auction!

Since there are so many people who’ve gotten their products in the wrong categories, there’s actually a way you can use it to your advantage . . .

Want a great way to find cheap product to sell over the Internet auctions? Here’s something you could try. Search through the categories on the auction site. Find products that are obviously in the wrong category. When their auction time comes around, bid on them!

As we stated earlier, since that product is presented in the wrong category, it won’t bring in nearly what it would have if it had been in the right category. But what if you were to win the auction, turn around, and offer it in the category that it really should be in?

That’s right . . . you could potentially make a huge profit! This is how to cash-in on a simple mistake that many auctions make!

Remember, people who are interested in something stand a higher chance of buying it that people who aren’t interested. And the more interested they are, the more they’re willing to pay for it! Use this to your advantage - both ways!

'Maturity of mind is the capacity to endure uncertainty.'

John H. Finley

'Nobody can really guarantee the future. The best we can do is size up the chances, calculate the risks involved, estimate our ability to deal with them and make our plans with confidence.'

Henry Ford II

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19

The Secret Authors And Publishers Have Been Using For YEARS To Bring In Even More Money – Without Having To Write ONE SINGLE NEW WORD!

The most successful authors and publishers continually bring out reissues of older volumes or combine the best together. Look at the “best of” albums that are released by every major recording artist. They put out five albums and then they release a “best of” album. These “best of” collections are simply songs pulled off previous releases to create a new product.

The best example I can think of comes from years ago - about 27 years ago, in fact. A friend of ours was involved in a limited edition chat book series featuring famous science fiction authors. He was doing an original story for each little chat book. He didn’t have much money, but he did have a lot of determination at that age.

Our friend actually wrote to Isaac Asimov, the famous science fiction author, and offered him $200 if he’d write an original story for him and agree to sign 500 of these little hardbound books. He amazed our friend by agreeing. This was one of the biggest names in science fiction! Asimov said, “Hey, you just caught me off guard, I really like the idea, I’ll write the story.” Our friend apologized later when he sent Asimov the $200. He said, “I know it’s not a lot of money.”

'Action will remove the doubts that theory
cannot solve.'

Tehyi Hsieh

'A man’s doubts and fears are his worst enemies.'

William Wrigley, Jr.

Asimov said, “I’m not worried about that. First thing I’m going to do is resell it to Isaac Asimov science fiction magazine and I’m going to use it in at least four other books.”

Asimov had his marketing all figured out for that story long down the road. He just thought that our friend’s idea was a neat way to launch it.

I know that when I created my first product someone asked me, “Will each chapter stand alone as a separate product?” I said, “What? I never even considered that fact.” They said, “Yeah, look at it this way. Write your book but make sure you get at least eight or nine separate products out of that, even just printed products.”

Can you take chapters out of that publication, retitle them, and allow them to stand alone? If you can’t then go back and look at what you plan to do, because you should get another six or eight products out of that. That was my first exposure to this idea. It’s like it never even crossed my mind that it would have multiple uses.

It’s a tremendous concept - if you do ten chapters and they stand alone in addition to getting ten products you can also take those ten chapters and turn them into ten articles in magazines. Just tell the magazine publishers either on-line or off, that at the end of the article you want a resource box that tells people this is a chapter from your book, and that it’s just a small percentage of the book.
If they send $29.95, you’ll send them the complete book.

'Self distrust is the cause of most of our failures. In the assurance of strength, there is strength, and they are the weakest, however strong, who have no faith in themselves or their own powers.'

Christian Bovee

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20

A New Way To Get Truck-Loads Of Cash With Simple Little Banner Ads!

Now we’re going to cover something that started out small and became very big - Link Exchange.

The company was started by a couple of guys calling themselves linkexchange.com. Link Exchange’s purpose is to help you advertise your site for free, and they put your link in a rotating exchange and in exchange you would put a link exchange banner on your site. Then, every time somebody visits your site, the link exchange banner would pop up, and it would be a random link which would be rotated to a different link per visit.

People who went to your site would see someone else’s advertising for free. Then, when someone visited these other sites participating in Link Exchange, they would see your ad on all sorts of different sites for free.

Back when Link Exchange was started, those two guys had a very small product and a very small idea. What they ended up with was huge - over a million small businesses and website owners had signed up for Link Exchange!

Microsoft ended up buying Link Exchange, and paid its two founders $250 million for it. Now it’s the Microsoft Network Link Exchange. You can find it at www.linkexchange.com.

'When nothing is sure, everything is possible.'

Margaret Drabble

'Uncertainty and mystery are energies of life. Don’t let them scare you unduly, for they keep boredom at bay and spark creativity.'

R.I. Fitzhenry

On MSN Link Exchange’s site, you’ll find tons of information of free publicity, including free advertising for your website and how to submit your site to 400 different search engines. There’s a spot that covers positioning your site and how to earn cash by linking to other merchants.

Last we knew, you could get the ad link to your site rotating on 450,000 sites and in 32 different languages round the world. You actually reach over half (65%) of all the visitors on the web. It’s been estimated that there are 40 million viewers that will see your banner. Some people have said that their service really doubled, as far as sales are concerned, in one month.

Using MSN Link Exchange is a new way to get truckloads of cash with simple little banner ads - and the cost is absolutely free!! You can also choose who will see your banner and what banners appear on your site. You can say refuse for you banner to be placed on any site for whatever reason, be it content, be it the operator, or whatever. You have complete control. It maximizes your efforts and it drives traffic to your site.

We realize that some of you may be worried that, by having links to other websites on your own page, people might be directed away from your website. That’s simply part of the price of having such widespread connections. Keep in mind, though, that the incredible increase in traffic alone will probably more than compensate for any difficulties you might have with web surfers slipping through the cracks.

'A person who doubts himself is like a man who would enlist in the ranks of his enemies and bear arms against himself.'

Alexandre Dumas

'Nothing is interesting if you’re not interested.'

Helen MacInness

One thing you could do if you are really worried about this is put a big reminder at the top of your web page for your browsers to bookmark your page. That way it’ll catch them before they hit that link, and they’ll be able to come back later should they want to.

The cost is nothing . . . it’s absolutely FREE advertising. Millions and millions of dollars worth actually, because if you were to pay to put your link or banner on 450,000 sites in 32 languages, reach 65% of all web visitors at one time, over 40 million viewers, that would cost you millions of dollars! Because of this ingenious idea of link exchange, you can actually do all that for absolutely no cost. You are working together in a cooperation and you’re just exchanging a link with other website owners!

'Boredom is a sickness of the soul.'

Anon.

'Security is mostly superstition. It does not
exist in nature. . . Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.'

Helen Keller

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21

Put This On Your Website To Instantly Make Your Website Stand Out Among The Rest!

One of the most powerful ways marketers prove that the claims in their copy are possible is through using photographs! Put them on your website to instantly make your website stand out among the rest!
You can have the best copy in the world, but it’s still distant - it’s coming from an unknown person from an unknown place who wants to sell you something. Faced with this, even an attractive offer can be turned down without much effort.

That’s what makes photos so important! Photos can be a vital link between the claims you make and real life!

Ad copy is a lot of highly convincing claims even at its best. But throw in a photo of someone who used one of your moneymaking programs enjoying a ride in their new Lamborghini Diablo . . . or standing at the doorstep of their three-story mansion . . . or swimming in their Olympic-size pool . . . and you’ve got actual physical evidence that will act as a bridge between the claims of the copy and reality!

Photos can justify the purchase of your product. They can be the final clinching proof that gets your prospect filling out a check to Express Mail to your office tomorrow.

No matter how powerful the promotional material, well-thought-out photos can always add a lot more power to the sales message!

'If you want total security, go to prison. There you’re fed, clothed, given medical care and so on. The only thing lacking. . . is freedom.'

Dwight D. Eisenhower

'There is no security on this earth. Only opportunity.'

General Douglas MacArthur

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22

The One Local Store That has Hundreds Of Items You Could Easily Sell For Quick Cash At The Internet Auctions! These Specialty Stores Are Almost In EVERY CITY!

In virtually every city across the United States, you will find pawn shops and pawn brokers. These specialty stores are almost in EVERY CITY!

Look in your phone book . . . odds are, you’ll find tons of pawn brokers. Pawn shops are the one type of local stores that have hundreds of items you could easily sell for quick cash at Internet auctions!

Think about it - their shop is full of jewelry, rings, musical instruments, gold and silver coins, fancy watches - all sorts of things . . . and the only way they move that inventory is to sell it to those who enter their store.

So, why not go into a local pawn shop and tell the owner, “Hey, I’d like to specialize in selling a particular type of item over the Internet - want to make a deal?”

Pawn shops are full of great things that can pull great prices . . . Guitars and expensive instruments people tried out for about a week then quit playing, jewelry with loads of gold, silver, and diamonds . . . and that’s just a start. These things could pull tremendous profits over Internet auctions!

'I’m in love with the potential of miracles. For me, the safest place is out on a limb.'

Shirley MacLaine

'Man’s security comes from within himself.'

Manly Hall

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23

How To Use The Power Of Fear To Get People To Buy Your Products and Services From Your Website! The More They’re Afraid, The More They’ll Buy!

One of the most powerful emotions you can instill in prospects who read your copy is FEAR!

Now when we talk about fear, we’re not talking about things like threatening safety or anything like that. Instead, the fear marketing inspires is used to threaten to take away something the prospect may want, or be very open to accepting.

Some good examples of fear tactics used in marketing are:

1. “We have to shorten our mailing list! If you don’t order, we may have to drop you from the list!”

This is used to instill fear that they’re going to lose their connection with getting products they want if they don’t order something from the current offer.

'To be on the alert is to live; to be lulled into security is to die.'

Oscar Wilde

'Whatever course you have chosen for yourself, it will not be a chore but an adventure if you bring to is a sense of the glory of striving. . . if your sights are set far above the merely secure and mediocre.'

David Sarnoff

2. “Only a limited number of these will be produced. Order now to ensure that you get one of your own!”

This conveys the idea that there is a limited number of product, and if the potential customer doesn’t order immediately, they might miss out on getting one of their own.

These are a couple of good examples of fear tactics used in ad copy, no matter what medium. By using these sorts of messages in your copy is how to use the power of fear to get people to buy your products and services from your website!

The more you’re able to create a sense of fear in that prospect - a feeling of dread, that if they don’t do exactly what you say they’re not going to get that great product - The more urgent it will be to that prospect to buy what you have to offer.

So, when it comes to creating the sales copy for your website, consider using “fear copy” very seriously. The more they’re afraid, the more they’ll buy!

'Security is a kind of death.'

Tennessee Williams

'Without danger we cannot get beyond danger. . . Each one of us requires the spur of insecurity to force us to do our best.'

Dr. Harold W. Dodds

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24

Use This Simple Trick To Immediately Find Other People Who Will Let You Help Them Sell Their Products On Internet Auctions!

We can boil this down to two words - Collector Clubs.

If you take any item that people collect and value and they are buying, trading, and swapping, there are clubs in just about any size of community that support those collectors.

We have a friend who used to work in a pipe shop. He had, and still has, a very nice collection of smoking pipes, an he still occasionally enjoys them to this day. He was involved in several pipe clubs. They would buy, sell, swap, and trade pipes.

There’s a seemingly infinite number of collector clubs out there, all with some different product to serve as their obsession. Stamp collecting clubs, Beanie Baby clubs, action figure clubs, comic book clubs, Barbie doll clubs, book clubs . . . the list could be a large work itself, and would probably span a number of thousand page volumes.

'Too many people are thinking of security
instead of opportunity; they seem more afraid of life than of death.'

James F. Byrnes

'We spend our time searching for security and hate it when we get it.'

John Steinbeck

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25

How Joint Ventures Can Make You RICH!

Joint ventures are a simple marketing concept: You make special deals with people or companies using their assets. These assets include:

(1) Their money.
(2) Their time.
(3) Their customer base.
(4) Their skills and abilities.
(5) Or other resources they possess.

The best joint venture partnerships are win/win in nature. This means that both parties come together to do business in such a way where both get something positive from the relationship (profits!)

Here’s an example of a joint venture that could make you huge amounts of money: Say you have a product that you want to sell. You simply go to one of your competitors and give them a chance to sell it to their customers. They will take your product and all the advertising copy that you have developed for this product or service, and they will use it to sell to their customers.

Joint ventures are a win/win situation for you and the other party: They will win because this will be money they wouldn’t have earned otherwise... You put all the copy together, supplied them with the product, and did everything for them. And, you will win because you will be reaching their customers with no up-front marketing/advertising costs. This can give you an instant boost of sales and profits - without having any marketing costs up front.

'Life is not complex. We are complex. Life is simple, and the simple thing is the right thing.'

Oscar Wilde

'The wisdom of life consists in the elimination of nonessentials.'

Lin Yutang

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26

Always Remember - The More Professional Your News Release Appears, The Higher The Odds The Editor Will Accept It!

Making your news release look appealing and professional is how to make sure your press release makes the most money.

Remember, the better your press release looks, the more this says of you and your company. It says you care. It says you are hard-working. It shows that you believe that what you have is truly important to you, and you have much confidence in what you have to tell that editor.

This will help you get into that magazine and will help gain you a favorable write-up. And the more favorable that write-up is for you, the more the readers are influenced to believe in what the magazine says about you. Consequently, you have increased your profit potential!

With press releases, professionalism is of the utmost importance. It is the key to success. The more professional your press release is, the more the editors and the readers will consider it a valid opportunity. The more professional it is, the more it will be seen as a truly worthy opportunity, not just a veiled attempt to garner free advertising.

Professionalism is the ultimate deciding factor as to whether or not your press release will ever find its way to print. Use it to your advantage!

'We hear of a silent generation, more concerned with security than integrity, with conforming than performing, with imitating than creating.'

Thomas J. Watson

'Life is a risk.'

Diane Von Furstenberg

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27

How Huge, Million-Dollar Companies Can Help You Build Your Fortune!

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services.

Why? Because the big companies are in for the long haul. They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin. Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can. Since they don’t have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

'The good old days were never that good, believe me. The good new days are today, and better days are coming tomorrow. Our greatest songs are still unsung.'

Hubert H. Humphrey

'There are two days about which nobody should ever worry, and these are yesterday and tomorrow.'

Fulton Oursler

You want action from your publicity, you want to “stir up the soup” and get things hot and moving. If your No. 1 priority is to be famous, plaster your name on billboards. If you want to be rich - then there is one thing that you must do - and keep on doing...you have to make a strong case for your product or service.

You have to think of it almost as if it wasn’t necessarily a product or service. Look at it as if you are a trial lawyer trying to convince a jury and a judge to believe you. You need more than enough evidence of why your product or service is good.

We feel that this is one of the best things we can teach people. One of the smartest marketing people in the world taught it to us, and now we are trying to teach it to you. Everybody’s out there making a case for their products and services right now.

The world is full of companies that are trying to prove how great they are. The world is full of companies trying to show how great the benefits of doing business with them are. You have to do more than the other people that are out there if you want to get rich. You have to go to great lengths.
This is, in fact, a lot easier than some people allow themselves to believe. We commonly tell people that when they are thinking up ways to write their ads, they should try to come up with at least one hundred specific benefits that their product or service can potentially give the customers.

Somewhere in that list there will be some great benefits, and some of the benefits in that list won’t be very good. But they have a list of one hundred benefits, and that is more than enough benefits to build a good ad around.

You have to make a strong case for your product or service because no one is going to buy it if there aren’t strong compelling reasons to buy it. And to increase your chances of having the strongest case possible, you have to have as many great things to tell them about the product as you can.

'It is only when I dally with that I am about, look back and aside instead of keeping my eyes straight forward, that I feel these cold sinkings of the heart. But the first broadside puts all to rights.'

Sir Walter Scott

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