

 |
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| Table
Of Contents |
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Introduction..........................................................................................................................................1
How
To Turn Any Sales Letter Into A Power-Packed Sales
Letter.......................................................2
How
To Use The Power Of Fear To Get People To Buy Your Products
And Services From Your Website! The More They’re Afraid, The
More They’ll
Buy!...................................................................3
How
To Earn Steady Money All Year
Long...........................................................................................4
How
Contests Can Help You Build A Strong Mailing
List......................................................................5
Build
Your Website Empire - And Control All The Cash That Comes To
You With This Simple
Method!................................................................................................................................................6
How
To INSTANTLY Send Your Best Prospects Offers That You Know
They’ll Want To Spend Their Money
On!............................................................................................................................................7
How
To Instantly And Easily Find People Who Are Desperate To Let
You Help Them Sell Their Expensive Items. When These
High-Dollar Items Sell - You Can Get Rich Off The Huge
Commission!.........................................................................................................................................8
How
NAFTA Can Help You Make Thousands of
Dollars!.......................................................................9
ALWAYS
Carry A Note Pad With You — Because You Never Know When A
Million-Dollar Idea Will Hit
You!........................................................................................................................................10
Supporters
And Would-Be Attendants Get To Bid In The Comfort Of Their Own
Home!.....................11
How
To Use Opt-In Mailing Lists To Bring Even More People To Your
Website!.................................12
One
Great Sales Message Can Add Up To Thousands - Or Even MILLIONS
- Of Sales!......................13
How
You Could Make Up To A Million Dollars With Joint Ventures And
Affiliate Programs!..............14
If
You Have These Four Elements, It Could Be Simply A Matter Of
Time Before You Find The Success You Wish
For!.......................................................................................................................15
Turning
Worth Into Wealth On The
Web!...........................................................................................16
Just
Sit Back And Let The Report Do All The
Work!...........................................................................17
How
To Figure The Exact Worth Of Any
Business!.............................................................................18
One
Thing You Can Do To Your Website To Make Your Customers Feel
Like You Know Them Personally. This Can Really Multiply Your
Sales And
Profits!.............................................................19
Proven
Method Gets People To Pay You Tons Of Money To Advertise Your
Own Website!...............20
NEVER
WRITE A SINGLE WORD! How To Legally “Steal” Other People’s
Words - Even Entire Sentences And Paragraphs - And Use Them To
Make All The Money You
Want!...............................21
How
To Get Up To ONE MILLION PEOPLE On The Internet To Send You A
Dollar Each!....................22
If
They’ll Buy From Your Competitor, Chances Are They’ll Buy From
YOU!........................................23
The
Magic Of Making Huge Amounts Of Money Is
Simple!.................................................................24
Your
Key TO Success With Direct Mail Is -Your Mailing
List...............................................................25
The
Internet…A Niche Marketer's Dream Come
True!........................................................................26 |
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1 Introduction Money
Miracles! |
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We sincerely thank you for purchasing Money Miracles!
Within this revolutionary eBook you’ll discover the most
profitable secrets of millionaires… secrets you could use to
make a fortune!
Are you aware that some people make money so
quickly that it can only be described as a
miracle?
I’m not talking about people that go to Vegas and win
millions of dollars at the casinos. I’m not talking about the
people that win the big millions from sweepstakes. I’m talking
about ordinary men and women who have discovered a few basic
secrets that have transformed their lives in almost no time
flat!
It’s true! These are secrets that can only be
described as Money Miracles!
The Bible is filled with stories of miracles where God came
from heaven and touched people’s lives and people were
instantly changed. Well, my friend, there are miracles
nowadays too – financial miracles -- people who are able to
transform their lives from poverty to riches. It can only be
described as miraculous!
We have investigated and researched these people. We’ve
gone around the globe, and we’ve discovered some amazing
common denominators that these people have that other people
don’t have. You will be shocked when you find
out!
These are secret strategies you can use to instantly take
you from where you are now to where you want to go, and where
you truly deserve to go. Put these money miracles in this
powerful electronic book in your life now and start getting
everything that you truly want and deserve, starting now!
Read through the eBook carefully. Take notes. Highlight.
Within lie the keys to a fortune – and they’re right here
waiting for you to discover them! |
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2 How To Turn Any Sales Letter Into
A Power-Packed Sales Letter |
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One of the most common tactics marketers use to build
powerful sales copy - sales letters in particular - is to
actually write the letter and edit it down. This is how to
turn any sales letter into a power-packed sales letter!
Typically, the marketer will sit down knowing how long he
wants the sales letter to be - but he or she will write
everything they can come up with in a sales letter form.
They’ll go through all the benefits they can come up with,
describe every aspect of the offer, discuss bonuses,
guarantees, everything - and all at length and very
detailed.
Then they’ll go back through the sales letter and edit it.
This way, they’re able to recognize the things that are most
powerful in the sales letter, and they’re able to capitalize
on them, while getting rid of dull or unexciting aspects of
the sales letter.
For an eight page sales letter, you might write twelve
pages, then cut out four pages, for example. The sales letter
copy will be nice, neat, and the ideas will all be at their
most effective. We do this, and we strongly recommend you do
it, too! |
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'Success is counted sweetest by
those who never succeed.' |
| -Johann L. von Mosheim |
'My
crown is called content; a crown it is
that seldom kings enjoy.' |
| -William
Shakespeare | | | | |
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3 How To Use The Power Of Fear
To Get People To Buy Your Products And Services From
Your Website! The More They’re Afraid, The More They’ll
Buy! |
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One of the most powerful emotions you can instill in
prospects who read your copy is FEAR!
Now when we talk about fear, we’re not talking about things
like threatening safety or anything like that. Instead, the
fear marketing inspires is used to threaten to take away
something the prospect may want, or be very open to
accepting.
Some good examples of fear tactics used in marketing
are:
1. “We have to shorten our mailing list! If you don’t
order, we may have to drop you from the list!” This is used
to instill fear that they’re going to lose their connection
with getting products they want if they don’t order something
from the current offer. |
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'Anyone
who limits her vision to memories of
yesterday is already dead.' |
| -Lily Langtry |
'I
like the dreams for the future better
than the history of the past.' |
| -Thomas
Jefferson | | | | |
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2. “Only a limited number of these will be produced. Order
now to ensure that you get one of your own!” This conveys
the idea that there is a limited number of product, and if the
potential customer doesn’t order immediately, they might miss
out on getting one of their own.
These are a couple of good examples of fear tactics used in
ad copy, no matter what medium. By using these sorts of
messages in your copy is how to use the power of fear to get
people to buy your products and services from your
website!
The more you’re able to create a sense of fear in that
prospect - a feeling of dread, that if they don’t do exactly
what you say they’re not going to get that great product - The
more urgent it will be to that prospect to buy what you have
to offer.
So, when it comes to creating the sales copy for your
website, consider using “fear copy” very seriously. The more
they’re afraid, the more they’ll buy! |
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'Instead of comparing our lot with
that of those who are more fortunate than we
are, we should compare it with the lot of
the great majority of our fellow men. It
then appears that we are among the
privileged.' |
| -Helen Keller |
'Every
horse thinks his own pack
heaviest.' |
| -Thomas
Fuller | | | | |
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4 How To Earn Steady Money All
Year Long |
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Always run some type of advertising that pulls in new
customers and re-sells them. Think of your advertising message
as a radar beam that sweeps your market for the target. The
target is your best prospects and customers. You can earn
steady money all year long by keeping your advertising message
out there all the time working for you. Just develop a simple
marketing plan that attracts new customers and re-sells them
additional products and services. You can do this by following
many of the other secrets in this manual. |
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'Jealousy, that dragon which slays
lover under the pretense of keeping it
alive.' |
| -Havelock Ellis |
'Envy
and fear are the only passions to which
no pleasure is attached.' |
| -John Churton
Collins | | | | |
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5 How Contests Can Help You
Build A Strong Mailing List |
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Other than the money, the other way you’ll benefit from
this is with your mailing list.
People who sign up for this contest are giving you all the
information you want. It’s going to be very smart for you to
not only just collect the e-mail, but to collect their names
and their addresses, maybe ask them if they like to receive
other information on the types of products and services that
you offer.
You could even have a quick questionnaire about different
products where they can check the boxes for the type of
products they like to receive information on.
Now you’ve got an extremely valuable mailing list that you
can either rent or actually charge other people to advertise
to. There are many things you can do with an e-mail list. You
can mail a “... thanks for entering our contest, we will have
the winner announced on our web site soon. Please check back.
Also visit our main web site for more money making
information, or more information on this topic, or that topic
...” or whatever your web site is about.
There are many things you can do with a mailing list. It is
one of the most valuable assets you can have. |
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| 'Envy
is a kind of praise.' |
| -John Gray |
'The
entire population of the universe, with
one trifling exception, is composed of
others.' |
| -John Andrew
Holmes | | | | |
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6 Build Your Website Empire - And
Control All The Cash That Comes To You With This
Simple Method! |
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We believe that the best content for you to have is
something that you have written yourself, something you’ve
created. That’s how you build your website empire - and
control all the cash that comes to you . . . all through this
simple method!
You become an expert when you self-publish. We publish our
own materials and we develop and build relationships with our
customers because they perceive us differently. Instead of you
having to go out and try to get people to do business with
you, people actually read your materials and then, if you do
your job right, they come to you instead.
You’re bringing people to you - your informational products
give you what we call “positioning power.” You become the
expert. You make people want to come to your website. They
want to see what new material you have to offer. They read one
of your manuals, newsletters, reports, guides, or whatever
product that you develop and it’s a way of qualifying people.
The people who read that then are qualified - and they want
more. You’ve established yourself as an expert for
them. |
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'A man
wrapped up in himself makes a very small
bundle.' |
| -Benjamin Franklin |
'It’s
not that “today is the first day of the rest
of my life,” but that now is all there is
of my life.' |
| -Hugh
Prather | | | | |
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There are many different informational products that you
can develop, and the profits can be huge because the perceived
value is so incredibly high. We remember the case of Joe
Carbo, a man who wrote The Lazy Man’s Way To Riches. He sold
10 million dollars worth of books at $10.00 apiece. Right in
his ad, he said in the opening two or three paragraphs, “Hey,
this book only cost me fifty cents, but you’re going to pay
$10.00 for it. Here’s why . . .” The rest of his ad proceeded
to show that the book (yes it may have only cost him fifty
cents to print it) was well, worth the ten dollar asking
price.
It’s the same way with all information, and informational
products. The price that you pay to publish or print that
book, or manual, or report, or whatever is nothing compared to
what it can ultimately do for your buyer. You’re really
helping people by giving them value. You can do all kinds of
things to give people what they really want and value the
most. Plus, you can help yourself! If you’re selling the kind
of products that you have an interest in - if you’re
publishing material that’s based on things that interest you,
things that you love doing - then it can really be a great
lifestyle.
If you publish materials on things that you want to know
more about, you can actually write while you’re researching.
While you are doing your research on subjects that you want to
know more about, you can actually write and sell that
material. So, you are earning while you are
learning! |
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'When a
person is down in the world, an ounce of
helpis better than a pound of
preaching.' |
| -Edward Bulwer |
'An
unshared life is not living. He who
shares does not lessen, but greatens, his
life.' |
| -Stephen S.
Wise | | | | |
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The secret to publishing or producing your own
self-published materials is just to do a little bit every
single day. One of the successful authors that we know, Dan
Kennedy, publishes many products every year. People are always
coming up to him and saying “Hey, Dan, what’s the secret of
your success?” He’s been doing it for enough years now where
he’s pretty good at it, but the truth is he forces himself to
sit down and create material every day for at least 45 minutes
to as much as 90 minutes a day. First thing in the morning, no
matter where he is, seven days a week, whether he’s home or on
vacation - He forces himself to do it. That’s what you have to
do! If you just do a little bit, in a short period of time, it
can really add up. Just a page a day, that’s 365 pages a
year.
You can also re-circulate and reuse all of your material
repeatedly. That’s right - you can recycle your informational
products! This is a dirty little secret that all
self-publishers know. We all find ways to use little bits and
pieces of stuff we wrote five or ten years ago and putting it
into materials that we’re developing today. Instead of
writing, you’re simply rewriting -You’re stealing a paragraph
here and a paragraph there, a page here and a page there. You
are reworking all this material so you’re selling the same old
stuff, but it’s reworked in new ways.
As long as the material is good material your customers get
a tremendous value. Then, on every other page, you’re
advertising your website. It’s a great way to get free
advertising! You’re selling your informational products and
then the people are automatically driven to your website
because they like what you’ve done. |
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'You
cannot always have happiness, but you
can always give happiness.' |
| -Anon. |
| 'We
cannot hold a torch to light another’s path
without brightening our own.' |
| -Ben
Sweetland | | | | |
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7 How To INSTANTLY Send Your Best
Prospects Offers That You Know They’ll Want To Spend
Their Money On! |
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Another strong idea you can use to help build your business
is creating e-mailing lists.
Every time you conduct an auction on an Internet auction
site, you can call up a list of all the people who bid
throughout the auction. It will typically have the person’s
e-mail address and name. THIS IS VERY VALUABLE
INFORMATION!
Why? If you’re doing like we’ve said, and offering products
that are strongly related to one another, you have just found
a group of very, very good prospects to make offers to in the
future!
These people found the product you put up for auction
enticing enough to bid on. They just didn’t win for whatever
reason, be it money or whatever. By getting their e-mail
addresses, you’re able to e-mail them a message station “Sorry
you didn’t win the auction, but thanks for taking part,” and
then you could either give them an offer for a related product
or service, or perhaps a link to a website you have where you
sell related products and services!
These people have already shown their interest in the types
of products you offer - they are the people most likely to
become your customers - by following up with such an e-mail
after one of your auctions, you will be able to INSTANTLY send
your best prospects offers that you know they’ll want to spend
their money on! |
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'There
is no exercise better for the heart than
reaching down and lifting people
up.' |
| -John Andrew Holmes |
'Happiness. . .consist in giving,
and in serving others.' |
| -Henry
Drummond | | | | |
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8 How To Instantly And Easily Find
People Who Are Desperate To Let You Help Them Sell
Their Expensive Items. When These High-Dollar Items
Sell - You Can Get Rich Off The Huge Commission! |
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Collectively across the country, there are hundreds of
other people out there that are faced with the same situation.
They try to sell something that is very expensive - it might
be a house, real estate, a nice automobile, or a boat.
Let’s say they’re running ads in different publications
like the Rob Report - that’s a good example, although there
are plenty of other magazines and newspapers out there that
sell expensive things too.
You go back through the old issues and you contact these
people. You just ask them, “Have you sold your merchandise?”
Many times, you’re going to find that the answer is no. They
didn’t sell it, because those magazine ads are so expensive.
If they would have had thousands and thousands of dollars to
invest in those magazine ads, they would have sold it. Now
they’re ready to sell it for an even lower price.
Now you can get in there and earn tremendous profits by
selling those items! This is a way for you to find those items
and get them with no out of pocket cash - now you’re just
brokering.
You’ll earn a nice commission by selling them on the
Internet Auctions and even developing a web site with a whole
bunch of these different expensive products. This is how to
instantly and easily find people who are desperate to let you
help them sell their expensive items. And when these
high-dollar items sell - you could get rich off the huge
commission! |
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'Goodwill to others. . .helps build
you up. It is good for your body. It makes your
blood purer, your muscles stronger, and your
whole form more symmetrical in shape. It is
the real elixir of life.' |
| -Prentice
Mulford | | | | |
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9 How NAFTA Can Help You Make
Thousands of Dollars! |
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Southern California is close to Mexico, as are people who
live in New Mexico, and Arizona, and Texas. There are so many
great products there that people in these regions can now,
thanks to the North American Free Trade Agreement (NAFTA), go
into Mexico and bring out these great products.
You can set up a great web site that will make you all
kinds of money from this type of Mexican art and handcrafts.
This is definitely something to consider.
Also, Native American artifacts and crafts are so big now.
So if you live in the Southwest, New Mexico, Arizona, North,
or South Dakota, or anywhere there are Native Americans, you
can go and start making deals with some of the craftspeople.
You could set up a dynamite web site to sell these types of
regional items that are in demand across the whole
country!
Now we live in the middle of nowhere - Kansas, and rural
Kansas at that. But when people think of Kansas, many think of
the Wizard of Oz. Someone could set up a great site with
Wizard of Oz memorabilia.
There are also many Mennonites and Amish people in Kansas.
They have all kinds of crafts, and quilts, and other
interesting things. You could probably strike a deal with
these types of people. Also in Pennsylvania and some of the
New England states, there are also Amish people. In
Pennsylvania and some of the New England states. |
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'The
entire sum of existence is the magic of being
needed by just one person.' |
| -Vi Putnam |
'I
demolish my bridges behind me. . . then there
is no choice but forward.' |
| -Firdtjof
Nansen | | | | |
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Let’s look at another example. Minnesota is big into winter
sports including hunting, fishing, and ice fishing. We’ve done
that a couple of times. It’s not that fun because you are
sitting out there, below zero, in a little hut the size of an
outhouse dropping your line down into the ice that you dug
three or four feet deep. But there are people interested in
that type of activity.
Minnesota is also noted for its wild honey and wild rice,
much of it cultivated, again, by the Native Americans. That
could be a great regional item.
The South is rich in so many things. There’s the heritage
of our southern states, including of course the very popular
memorabilia and collectible items from the Civil War. That’s
another thought.
If you’re in New England of course, there is so much rich
tradition with the founding of America, the Colonies, and all
sorts of interesting things from maple syrup from Vermont to
all sorts of unique products. |
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'Laugh,
and the world laughs with you; weep and
you weep alone.' |
| -Ella Wheeler Wilcox |
'Believe, when you are most
unhappy, that there is something for you to
do in the world. So long as you can
sweeten another’s pain, life is not in
vain.' |
| -Helen
Keller | | | | |
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10 ALWAYS Carry A Note Pad With
You — Because You Never Know When A Million-Dollar Idea
Will Hit You! |
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Ideas will hit you at times that seem very odd, and they
usually hit when you’re involved in something totally
unrelated in the business.
Sometimes it happens while people work on a hobby.
Sometimes it happens to people when they’re working at their
full time jobs. Sometimes it happens to people in the
shower.
Some of our own best ideas come to us when we’re working on
a totally different project. Sometimes we get our best ideas
when we’re faced with deadlines.
Ideas will come to you any time, and not always at the
times you expect them to. It’s always a good idea to carry
around a legal pad with you, because you really never know
when ideas are going to strike.
Get excited about ideas! Learn every great fortune begins
with ideas! |
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'Success produces success, just as
money produces money.' |
| -Nicolas de Chamfort |
'Once
you begin to believe there is help “out
there,” you will know it to be
true.' |
| -Saint
Bartholomew | | | | |
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11 Supporters And Would-Be
Attendants Get To Bid In The Comfort Of Their Own
Home! |
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Next you tell the local supporters of your local charity
how to bid on-line. You show them how to get on eBay, for
example, if that’s the auction you’ve chosen to post this
charity auction on. You tell them to search for the key word,
which of course, would be the name of the charity. Now they’ll
bring up a list of all the items that are in that charity
auction.
This makes it convenient for local supporters because they
can sit at home in the evening and bid. They don’t have to
give up a night to go to the charity auction and actually be
there to place bids. And, it attracts national bidders because
they see that it’s a charity and there’s no reserve.
People that are looking for antique baby carriages, to keep
with that same example, could be looking through the auction
site for them and up a message or page that says “Charity
Auction” - and there’s no reserve. In their minds, this plants
the idea they’re going to get it pretty cheap. They can
probably bid less than they normally would, but it still would
bid that item up higher than it might in a local auction.
This is your selling point to the local charity - “I’m
going to get you a lot more bidders. I’m going to have the
items bid up a lot higher and get you some more money for your
charity auction, for less trouble. You don’t even have to take
an evening away to come in and host this whole thing, and
actually raise more money for the charity.” And all you want
is a small percentage. |
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| 'Exuberance is beauty.' |
| -William Blake |
'A man
can be short and dumpy and getting
bald but if he has fire, women will like
him.' |
| -Mae
West | | | | |
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12 How To Use Opt-In Mailing Lists
To Bring Even More People To Your Website! |
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One other way to promote a website would be to buy opt-in
mailing lists. These are becoming more and more available.
They’re made up of people who have said that they don’t mind
receiving commercial e-mail.
Send e-mails to these people telling them they’re
pre-approved to get membership into your website. Here’s what
you do . . .
You can actually have a website set up so that it requires
a name, ID, and a password. Set up your site so that the
information you’ve got asks for an ID and a password. Then,
send to these opt-in e-mail lists saying they’ve been
pre-approved. You need this password.
Better yet, we normally charge people $50 for this
information, but I’m giving you the password free because
you’ve been pre-approved. This is how you could use opt-in
mailing lists to bring even more people to your
website! |
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'All we
need to make us really happy is something to
be enthusiastic about.' |
| -Charles Kingsley |
'Only
passions, great passions, can elevate
the soul to great things.' |
| -Denis
Diderot | | | | |
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13 One Great Sales
Message Can Add Up To Thousands — Or Even MILLIONS — Of
Sales! |
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Good mail-order advertising copy can make you RICH! Why?
Because mail-order advertising copy is nothing more than a
successful sales ad that is multiplied by the printing press
to bring in more money from more prospects! If you are
running an ad in a magazine that’s going out to a million
people, and you have honed and perfected that sales message,
then that one sales message is appearing before a million
people.
Through the multiplication process you’re able to get your
message out to many more people, which helps to give you more
leverage. You’re still able to reach them one-on-one, though,
because the copy should be written one-to-one.
Our company has mailed several million pieces in a year.
That means that several million people received sales messages
from us. You can do this too! |
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'Flaming enthusiasm, backed up by
horse sense and persistence, is
the quality that most frequently makes for
success.' |
| -Dale Carnegie |
'We
can accomplish almost anything within our
ability if we but think that we
can!' |
| -George Matthew
Adams | | | | |
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14 How You Could Make
Up To A Million Dollars With Joint Ventures And Affiliate
Programs! |
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The way we look at affiliate programs is very positive, and
we’re sure they are great if you get hundreds and thousands of
different sites to promote what you have, but we’re going to
take a little bit different path here. We’re going to talk
about using a little time and effort to get the very best web
sites to sell your products and services. That means you have
to spend some time finding out where the action is.
There are so many web sites today... We’re not even
interested in joint marketing with a web site that gets two
visits every week. Or five a month. We’re dealing with about
fifty different individuals who are selling our products on
the Internet, and on their web sites. But we have noticed in
the past few months that only three of them are really sending
any orders.
It’s the 80/20 rule. The 80/20 rules says you get 80% of
your business from 20% of your customers.
Well, we’ve found the 80/20 rule really is a 5/95 rule and
that is - 5% of your customers yield about 95% of your
business in repeat orders and constant business. So what we
think you should do is isolate a few dozen super web sites who
sell items that are similar, but not identical, of course, to
what you have.
Really go after these people. You want them to recommend
your product, and you’ll pay them a nice commission of forty,
or fifty, or even sixty percent. Go after some of the heavy
hitters.
You need to give them a very, very good commission because,
if they like your product, they will promote it. You want them
to be well compensated. If you are selling information like so
many of us are, you’ve got big enough mark ups to give the
fifty and sixty percent. |
| |
'Grant
that we may not so much seek to be
understood as to understand.' |
| -Saint Francis of
Assisi |
'Pray
not for lighter burdens, but for stronger
backs.' |
| -Theodore
Roosevelt | | | | |
 |
 |
| |
15 If You Have These Four Elements,
It Could Be Simply A Matter Of Time Before You Find
The Success You Wish For! |
| |
|
You need these 3 elements:
- Forward motion
- A defined goal
- The right application
Now add a fourth element, persistence, and you’ve got a
winning combination that can make you millions and millions of
dollars! If you will just do these things you can raise
yourself up from a failure to a huge success! Persistence
is the embodiment of desire, self-reliance, organized
planning, courage, will power, cooperation, dedication, and
habit. You can teach yourself to be persistent.
Maybe you have been a quitter in the past. You may have
left a trail of half-finished projects behind you. Do not
worry about it now. Many of us have been “in the same boat.”
Remember, it is what you do about it now that counts. So, what
are YOU going to do?
If you refuse to be beat and continue to keep moving
forward in the right direction with the right application,
nothing is going to beat you. You will be successful. This is
how to attract good luck to you like steel is attracted to a
magnet!
Luck is when opportunity meets preparation. You prepare
yourself by doing the three things mentioned above. Refuse to
quit! Keep going! |
| |
'Energy
and persistence conquer all
things.' |
| -Benjamin Franklin |
'The
only thing that keeps a man going is energy.
And what is energy but liking
life?' |
| -Louis
Auchincloss | | | | |
 |
 |
| |
16 Turning Worth Into Wealth On
The Web! |
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|
I’ve titled this article “Turning Worth Into Wealth On The
Web.” If you have a web site - and you surely should - there
are two methods you should use to drive people to your
site.
1. You should be promoting your product or service
offline. You could do it in print, or maybe even on radio
and TV (which are getting cheaper) to drive people directly to
your site
2. You should be promoting your product or service
online. This can be done many different ways - free
publicity (perhaps an e-zine), advertising - basically doing
everything you can (including using search engines) to get
people to visit your site.
The key to achieving success is to use key words in your
ads, links, and search engine submission. There are so many
choices on the web today and so much noise out there that you
haven’t got a chance unless you can stand out from the crowd.
Your ads, free publicity, and essentially everything you run
has to have a USP - A Unique Selling Position to get attention
for you! |
| |
'The
will to conquer is the first condition of
victory.' |
| -Marshal Ferdinand
Foch |
'Enthusiasm can only be aroused
by two things; first, an ideal which
takes the imagination by storm, and
second, a definite, intelligible plan for
carrying that ideal into practice.' |
| -Arnold
Toynbee | | | | |
| |
|
In direct response marketing we say that we have to stop a
reader in his or her tracks and make them look at our ad or
message. This is also absolutely true on the Internet! You’ve
got to grab those eyeballs and stop them from clicking
through!
You do this by offering a big, big benefit. You might use a
gimmick headline as long as it can tie into what you’re
selling. You could ask a provocative question. Just be careful
with any gimmick words and phrases - sometimes they can
backfire on you.
We knew a man involved in regular mail order many years ago
that was putting the word “sex” in large type in his ad. That
didn’t work very well though, because he followed that by
saying, “Now that I’ve got your attention, I wan to sell you
gold and silver.” People resented it!
On the other hand, we knew another fellow who was
publishing a gold and silver newsletter and was thinking about
using “sex” in the headline. We told him, “That won’t work!”
Still, he went out, got a photographer and a pretty model in a
bathing suit, and had her surrounded by gold bullion and
silver coins... and that did work! This points out that
sometimes there are different ways to go.
The best way to go, though, is to use some key words that
really grab attention. If you have a home business offer, you
could possibly say, “Here’s how to make $370.00 a day at
home!” If you were selling male potency pills, such as the new
herbal pills, you might want to say, “Works better than
Viagra... and it’s safe!” |
| |
'No one
knows what he can to do until he
tries.' |
| -Publilius Syrus |
'After
a battle is over people talk a lot about
how decisions were methodically reached,
but actually there’s always a hell of a
lot of groping around.' |
| -Admiral Frank Jack
Fletcher | | | | |
| |
|
On our Internet Auction course we worked on a while ago, a
great stopper would be “Make up to $600,000 a year, at home,
with Internet auctions.” We do know of a couple in a small
town in Wyoming that really is making $600,000 a year in
Internet auctions.
I could go on and on, but I hope you get the idea. You must
rise above the highs. You must get above the noise to grab
attention!
Now I want to share a few things that are very interesting
and very, very powerful. These are things I just learned about
in the past week or so. Let’s talk about search engines.
With millions of web sites out there, and tens of thousands
more coming online every single day, it is becoming more and
more difficult to get in front of the pack... or even to be in
the top 50 searches under any category. Some time ago I
opened an Internet search engine and typed in the words
“making money at home”... and there were over 3,000
hits! |
| |
'Do not
wait for ideal circumstances, nor the best
opportunities; they will never
come.' |
| -Brendan Francis |
'If
you wait for inspiration you’ll be standing on
the corner after the parade is a mile down
the street.' |
| -Ben
Nicholas | | | | |
| |
|
If you submitted something on home business, within a week
or so you might be number 1,012 - and that’s not good! Yes,
you can submit to the leading search engines, but don’t rely
too heavily on this.
Here is an interesting new twist that you may be able to
use to really get rich on the web. There are several leading
site search engines that are accepting key words and key
phrases on a “pay per hit” basis, the biggest of which is
goto.com. This is one of the six most powerful search engines
on the Internet. There are several others.
The key here is to give them a word or a phrase that you
would like to be put under a specific category, and to tell
them exactly what you’ll pay per hit. In other words, for
everyone they send to you (which they keep track of, by the
way,) how much will you pay?
You can bid as low as one cent, or you can bid $1.00, or
even up to $5.00. There are some people paying $5.00 for
specific phrases to be on this site. Now, I realize you
probably can’t afford to pay that much, but you could pay a
penny, a dime, or maybe a quarter.
You could pick something other than “home business” -
“kitchen table business” for example. Or you might use
“kitchen table money maker.” No one else is using that, and
even though it’s not the first word they’ll see under “home
business,” or “making money at home,” maybe you’ll be in the
top 50! |
| |
'Imagination has always had powers
of resurrection that no science can
match.' |
| -Ingrid Bengis |
'Leaders are visionaries with a
poorly developed sense of fear and no concept of
the odds against them. They make the
impossible happen.' |
| -Dr. Robert
Jarvik | | | | |
| |
|
I’m just using these as examples. You might submit a bid
stating that you’ll pay fifteen cents for every one they send
you. If you have that, and you’ve gotten them to agree, it
would probably be a good deal if you were selling a course for
$100.00 or more. Even if you only sold one out of every
hundred people that came through (and that’s what you might
sell...one out of a hundred, only), you could pay fifteen
cents to get a hundred dollars or $99.50!
Now, I am going to give you a list of these search engines
that will let you pay them per click through - or in other
words, to send people to your site. Goto.com is the biggest so
far. Now, here are some of the others:
www.goto.com www.rocketlinks.com www.kanoodle.com www.findwhat.com www.simplesearch.com www.onesearch.com.
You can submit one or more key words to them ...you can
send a dozen if you want, and you could say, “I will pay five
cents for every one you send to me that clicks on this word.”
Or ten cents, or fifteen cents, or twenty cents, or whatever
you want! I think it is a very interesting proposition. It
will not work for everyone, but for some people it might be a
real big winner! |
| |
'Imitation is a necessity of human
nature.' |
| -Oliver Wendell Holmes,
Jr. |
'People never improve unless
they look to some standard or example
higher and better than themselves.' |
| -Tyron
Edwards | | | | |
| |
|
Personally, I like the idea. I like the idea of paying for
other prospects, because if I figure all the time and energy I
spend on working up search engine information and fiddling
with that, then leaving it up to a great deal of chance, I’d
like to pay for position because you know exactly what
position you’re going to get and what a lead is going to cost
you.
We were evaluating a product recently, and we looked at
goto.com and saw what we would have to pay. In that category
the top lead price being paid for the number one position was
twenty-five cents. All I had to do was sit down and figure out
if I could afford a twenty-five cent lead cost. Or could I
perhaps have been able to afford a twenty-six cent lead
cost?
Yes, it would make really good sense to pay twenty-six
cents for a lead! I knew then that if I decided on that
product for twenty-six cents a lead I could be in the number
one position on that search engine. That makes it possible for
me to evaluate a situation and proceed if it makes dollar and
cent sense for me... so I like it! |
| |
'When
you cannot make up your mind between two
evenly balanced courses of action, choose the
bolder.' |
| -W.J. Slim |
| 'Of
two evils, choose the less.' |
| -Anon. | | | | |
| |
|
I would recommend you really watch your budget, because
some people have more money to spend than others. The beauty
of this system is the fact that you’re not going to pay
anything if it doesn’t work, and the tract leads to you, which
is always a good situation. You’re not paying unless there is
a result!
The only down-side is the fact that you have to make sure
when you get leads you are converting the right percentage of
them to sales.
Of course, the bottom line comes down to the fact that
without leads you make no sales, so you have to weigh that
out. Just remember that you are exposing yourself to potential
expense to be in that top listing.
If you’ve got the money this is a great idea. If you don’t
have a lot of money to risk, you want to very closely watch
the reporting on how large a bill you are racking up and what
result it is getting you. But it is worth testing!
I think it may be important for you not to pursue the most
hits, because if you’re paying a quarter and you get a
thousand hits, you’ll owe them $250.00. You have to put the
money up with a credit card, such as $100.00 in advance, or
put your card number up where they can start banging away at
it. |
| |
'Without heroes, we are all plain
people, and don’t know how far we can
go.' |
| -Bernard Malamud |
'We
are made kind by being kind.' |
| -Eric
Hoffer | | | | |
| |
|
The key here is if you use this interesting and potentially
profitable system, you want to have less hits - but you want
them to be very specific. Words like “home business” are not
necessarily even good, because they’re too broad. “Selling
information at home” would be more specific and give you a
chance, to get less hits than “home business,” but then you
pay less for the hits and perh | | |