One of the best ways to get your customers to send you their money quickly is to make special limited offers to them, either through e-mail or on the websites.

This will motivate them into sending you their money faster. And, it will get some people to send you money, people who would never order otherwise!

People, by nature, are procrastinators. We all like to put things off as long as we can!

This is something that you must overcome in order to get the most sales possible. People are afraid of making the wrong decision, so instead they make no decision.

So, you need to put some pressure on them to get them to send you their order. Giving them a limited time offer will do just that. Your offer doesn’t even have to be real fancy.

It could just be a special low price that is only good for the next 14 days!

Whatever the offer, you should try to have something that forces people to take action and order immediately. Any procrastination can spell lost sales for you, and you do not want that!

Whatever the product you are trying to sell, your goal is to fill a need, or to teach people to do something that they can’t do right now!

This is especially true in the opportunity market! You are trying to show people ways to increase their income, etc.

You can put two words at the beginning of the title to your Internet sales material that can instantly increase your response! “HOW TO....”

These words are powerful. People everywhere want to learn how to.... Your product’s best benefit goes right after these two powerful words!

Here are some examples:

- How To Make Up To $100,000 A Year As A Writer!

- How To Get Rich Quick!

- How To Lose Up To 100 Pounds In The Next 180 Days!

- How To Get On The Internet For The First Time!

- How To Avoid Paying Taxes Now!

- How To Retire Before You Turn 50!

The List Goes On...

These are just a few of the many topics that “how to” reports, books, newsletters, etc., cover!

Whatever your product, you can make a “how to” report out of it! Whatever you are selling, your “how to” should be followed by the biggest benefit your product has to offer!

The “how to” will catch the reader’s eye and draw them to your copy.

The secret that some companies use to make millions of dollars on the Internet is to actually lose money first!

Intelligently losing money can make you a lot of money later! Let me explain...

Almost all of the really successful marketing companies realize that their initial offer aimed at attracting new customers is an investment.

They have figured out what they will spend, on average, per customer they get on the front-end. They understand that enough customers will order on the back-end to make up for what was spent on the front-end to get all those customers.

This is why it is important for you to have a back-end offer you can make to your customers. A lot of times there is not enough profit from just one initial front-end product to get rich! You must always look for back-end related products to sell your customers!

It is a tough thing to do, though. We are so conditioned into thinking that losing money is bad that we try not to lose any money.

That is why you must look at it as investing in a customer that will make you more money in the future than they cost you to get!

Did you know that there are fourteen things you can give people and they can help to make you thousands and thousands of dollars? Here they are:

1. Give Them Better Quality.
2. Give Them A Way To Save Time.
3. Give Them A Way To Save Money.
4. Give Them Convenience.
5. Give Them A Way To Make Money.
6. Give Them State-Of-The-Art Products & Services.
7. Give Them A Way To Make Life Less Difficult.
8. Give Them A Way To Enhance Their Looks (real or perceived).
9. Give Them Items That Have Multiple Uses.
10. Give Them Items That Are Durable And Long- Lasting.
11. Give Them Items That Will Solve A Problem They Have.
12. Give Them Items That Are More Effective.
13. Give Them Items That Make Life More Enjoyable.
14. Give Them Items That Offer Multiple Benefits.

You should find a way that your product can fill as many of these needs as possible. The more needs your product fills, the more likely you are to make a sale! Go back over this list again. Find the things that make your product stand out above the competition. Point these things out to your customers in your Internet marketing copy, and they will want to buy from you!

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services. Why? Because the big companies are in for the long haul.

They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin.

Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can.

Since they don’t have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

Many marketers get tired of their old web promotions.

It doesn’t matter whether they’re making money or not, they still get to the point where they see the old web promotion as tedious.

Many of them will scrap the old web promotions and try to start new ones. What they don’t realize, though, is that scrapping a successful old web promotion is a mistake!

To increase their profits, these marketers should be finding new prospects to sell to. It doesn’t matter how tired you are, if it’s selling, stick with it. Let it continue to work for you. Remember, every time you try something new, you are essentially starting over. If you eliminate the things you used to gain in the first place, you will probably lose customers.

Stick with what works, and keep expanding out with your front-end sales. This is how to instantly increase your profits by up to 900%.

You will continue to expand and grow, and your previous profits can very well pale in comparison to those you gain after expanding your Internet campaign.

You want to separate the people on your customer e-mailing list based on the different types of products they buy, the frequency of their purchase, how recent their last purchase was, and by the amount of money they spent.

Then, once you have the list segmented, you can market to those people even more specifically. You can find the groups that are the most profitable, and you can focus more on them. This is the trick to making very profitable back-end e-mail sales! You can focus on the groups that are making you the most money and try to make them more offers.

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services. Why? Because the big companies are in for the long haul.

They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin.

Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can.

Since they don’t have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

You may think that you’re not really that special and unique. You may think that you’re pretty much the same as everyone else in your market. But there are all sorts of things your customers don’t know about processes that are inherent in your type of business, how you got involved in business, certain things you offer your customers in a very unique way.

In preemptive advertising you clearly communicate every single aspect of your business that makes you unique and somehow sets you apart. This helps add a personal touch to your Internet sales copy, and it helps show that you really know what you’re talking about and you know what your prospects want and need.

It’s a way of showing them that you understand their problems and can fix them. Many companies have made millions of dollars using this very same technique. This is why preemptive Internet advertising can make you up to $1,000,000 a year . . . or even more!

The best selling results occur when a marketer knows the product that is being offered. You can make over $1,000 a day with your knowledge! People can sense when you know your product or service well. When they feel that you know what you’re talking about, they are more comfortable with you and will believe that you can help them. They feel that the marketer knows what he or she is talking about, and it helps to tear away the skepticism. This can enable you to make more money.

Some marketers are making over a thousand dollars a day this way, and you have the same potential as they do.

This type of marketer knows how a customer will benefit from the product and writes Internet sales copy based on those experiences and perceptions. Direct involvement is the only way to develop creative, effective, and powerful advantages in a sales proposition, Internet or otherwise.

Your prospects will be confused by not knowing what you really represent. The answer to these four questions can make you millions!

1. Who are you?
2. What are you selling?
3. What makes your offer better than the competition?
4. Why should I buy it from you?

You should always remember that it will take you some serious time and thought to develop your really great U.S.P. At first you are going to have superficial, pat answers to these questions. My husband and I like to equate business and marketing to a game of chess.

In a game of chess you can just start out as a novice, pick up the moves as you keep playing game after game, and, as long as you’re playing with someone who is more skilled than you, you can always get better and better. The key is to practice and continually search for answers. These four questions work the same way. You should not ask yourself these questions once and then forget about them. You should keep asking yourself these things over and over again, always looking for a better answer.

This is how you find your fortune in Internet marketing with these marketing principles. The process of asking yourself deeper and deeper questions as you gain more and more knowledge and experience is how you develop the intimate knowledge you can use to get rich!

Many companies want good mailing and emailing lists. The people who are renting your list want to be able to trust it and know where those names originated from. They want to be confident in their selection of your list. When you work with a good list manager that knows the origins of the names on your list, that’s going to make the others feel good about your company’s list. Soon you and your lists will have a sparkling reputation. And the better your list, the more it’s worth.

Coming up with the best lists you possibly can is how to get something many people want and will pay you HUGE amounts of money for! As a “mailinglist supplier,” you can supply marketers - Internet and otherwise, including your competitors - with the least expensive way of increasing their sales. When you supply them with good names, they make money. Then they help you make money through their continual business with you. It’s a win-win situation. It’s how to make money by helping your competitors make money!

And, always remember, no matter what your business objective is, you should stay positive. Most people use creative positive thinking in a relatively unconscious way. Unfortunately, many people use deep-seated negative concepts about life. They imagine that limitation, difficulties, and problems are their lot in life. In one way or another, that is what they create for themselves. This is how many people ruin things for themselves before they even get started!

Stay positive and focused on the big picture. Stay focused on success and believe that you really can and are able to attain it. This belief is vitally important. This is how your creative imagination can produce whatever you want! When you study the lives of very successful people, you find out that they had a very firm direction set in their mind. They developed a simple plan for getting where they wanted to go. With a positive belief in themselves, they worked towards their goal . . . and eventually attained it! This is how to turn your dreams into cash money!

Instead of looking for all the reasons they couldn’t make it, they looked for all the reasons that they could make it. They pursued these ideas and eventually followed them to their success. This is one secret to using your mental powers to get whatever you want! These people have a very solid, unwavering belief that it could happen, it would happen, and they were willing to do whatever it took to get there. They use all of their powers to move forwards. They refused to quit, they refused to give up no matter how many times they were knocked down. This kind of thinking is how to make your mental powers stronger and instantly make more money!

Many people don’t think of a published article on a website as free advertising, but it can be a fantastic way to get free advertising! At the end of your articles, you throw in a call for action like so: “John Doe is a marketing consultant . . . He has a free report that he has just written titled 25 Ways to Double Your Profits Right Now. You can get this free report by e-mailing . . .”

The free report gives them some good information, and it helps you build your e-mail list. They have already accepted something you had to offer, and you can go back to those people with profitable offers.

Remember, the strength of the website and the trust the readers have in it will help you in getting those readers to take you up on your free offer. All of a sudden you’re elevated in status and become considered an expert. This is how to make your name extremely valuable.

This is how to make yourself an expert and earn thousands of extra dollars every month! People want to work with experts, and if you can go this route and become an expert yourself, you can enjoy more profits. The more attention and respect you get in the market, the more potential money you can make, up to thousands of dollars more than before! It can instantly increase your net worth because of the power and respect you gain!

Always run some type of Internet or website advertising that pulls in new customers and re-sells them. Think of your advertising message as a radar beam that sweeps your market for the target. The target is your best prospects and customers. You can earn steady money all year long by keeping your advertising message out there on the web all the time working for you.

Just develop a simple marketing plan that attracts new customers and re-sells them additional products and services. You can do this by following many of the other secrets in this manual.

Many people don’t think of a published article on a website as free advertising, but it can be a fantastic way to get free advertising! At the end of your articles, you throw in a call for action like so: “John Doe is a marketing consultant . . . He has a free report that he has just written titled 25 Ways to Double Your Profits Right Now. You can get this free report by e-mailing . . .”

The free report gives them some good information, and it helps you build your e-mail list. They have already accepted something you had to offer, and you can go back to those people with profitable offers.

Remember, the strength of the website and the trust the readers have in it will help you in getting those readers to take you up on your free offer. All of a sudden you’re elevated in status and become considered an expert. This is how to make your name extremely valuable.

This is how to make yourself an expert and earn thousands of extra dollars every month! People want to work with experts, and if you can go this route and become an expert yourself, you can enjoy more profits. The more attention and respect you get in the market, the more potential money you can make, up to thousands of dollars more than before! It can instantly increase your net worth because of the power and respect you gain!

Always run some type of Internet or website advertising that pulls in new customers and re-sells them. Think of your advertising message as a radar beam that sweeps your market for the target.

The target is your best prospects and customers. You can earn steady money all year long by keeping your advertising message out there on the web all the time working for you.

Just develop a simple marketing plan that attracts new customers and re-sells them additional products and services. You can do this by following many of the other secrets in this manual.

Any media (almost) is better than none at all. You want to get into the media as much as you possibly can. If you have a product or service that has some controversy surrounding it, great!

Recently a product was released on the market called Sex In a Bottle. It is just some vitamins and minerals that have been shown by some studies to concentrate certain hormones in the body. Just the name, though, is catchy, and the company is out there doing a lot of very aggressive media hype. This company is trying to stir controversy. The company has its team of doctors that claim the product really works in giving people a much better sex life. Then, when they end up on television or on the radio on talk shows, the networks will have their teams of doctors there to dispute what the company’s doctors say.

The debate goes back and forth like a tennis ball . . . and who wins? The company wins by getting a tremendously huge amount of exposure. Also, the product actually reaches into a bit of a taboo grey space. This helps the company get attention from the media. And it almost seems at times that the company really doesn’t have to advertise much, thanks to their controversy.

This is just one example of someone using media to gain free publicity, and they are amassing millions of dollars just by stirring up a little controversy and breaking the norm. If you have something like this, the media might just be waiting for you to release it. The richest and most powerful people in the world know how to use the power of the press for their own gain! And you can do it too on a smaller scale! It’s an example of how to MAKE MILLIONS OF DOLLARS MANIPULATING THE MEDIA! You have to have something dramatic, and not everything works well for free publicity. Certain products can really do well, but some won’t.

An editor’s biggest challenge is to pull out the news releases that offer the most to their readers. It is a good idea to specifically tell them in an e-mailed cover letter why you think the news release about your product or service could work for their website.

If you are aiming for big websites, make sure to write to them specifically. This will help you get into the website because you’ve stated your case, plain and simple, thereby cutting down the amount of time the editor has to spend considering whether or not to make a story out of your press release. This is why an editor’s biggest challenge can be your greatest opportunity to make thousands of easy dollars! Develop the lists of the websites you want to try. Then work out a very simple plan of how to get your message to those websites on a regular basis.

Go on the Internet and check out websites that cater to your market. There are many specialized websites these days that cater to certain markets. After using a search engine, such as Yahoo, Alta Vista, Lycos, etc., you should be able to find some of these sites.

Then look through them. Look through as many back editions as you can. Start tracking and researching who was and is making the most money and who is not. Then, study the ad links or ad banners that were making the most money.

Which sounds more costly, going out and testing everything on your own, or going out, looking at some back editions of a website (many have archives with news articles from the past) looking through the ads to find ads that ran repeatedly, and learning what works that way? Yes, the second option is definitely the cheaper one. It’s how the trials and errors of others can help you get RICH!

One important thing you should know and use to your advantage is how other people are using FREE publicity on the Internet to make millions. You can do it too!

There are many insider “tricks” and “secrets” people in the business know that others don’t know. Free advertising and publicity is one of those things. We want you to be very well aware every time you look at a market-specific news and information website. A piece written about a particular product, service, or company was most likely a news release. The editor was informed that it would be very beneficial to his or her readership.

Know how it’s done, because you can do it too!

When you write your copy for websites, list all the benefits your product or service offers. Then, build on your greatest benefit by introducing all the other benefits around it.

This is how to structure your Internet ads so they make the MOST IMPACT, and produce the MOST SALES!

This principle also applies to small Internet classified ads. Stress your biggest user benefit. Your list of specific benefits that your product or service offers should be as many as a hundred! See if you can come up with a hundred different specific benefits!

Many ideas won’t be used. Many may be related. Maybe you can only come up with eighty. But, you would have never discovered those eighty benefits if you had not tried to find them.

If you set out to find ten specific benefits, you’re going to stop once you find ten. You should set out to find a hundred, though, because, when you find them all, you’ll have more than you need.

Remember, the whole key to selling something is showing the customer or prospect what’s in it for them.

Explore your product’s benefits. Come up with as many benefits as you can. Then, when it comes time to advertise on the Internet, you’ll be speaking the market’s language.

What’s in it for them?

Ambition is half of what it takes to make it in Internet marketing. Knowledge is the other half. If you are already ambitious, you already have half of what it takes to be successful in Internet marketing.

The ambition has to be there, though. Nobody just goes out, gets rich, and stays rich totally by accident. If someone does go out and instantly make money, then they usually end up losing it as fast as they make it.

The people who get rich do so for a reason. They start out with ambition, believing that it’s possible. They start out with a fire inside of them. Since you have this manual in your hands, you have answered for your ambition. If you didn’t have ambition, why would you be holding and reading this manual now? You already have half of what it takes to make your fortune!

Now take your ambition and add it to the other half of the equation - knowledge - and get out there and work at making your fortune!

The knowledge isn’t as hard to gain as you think, either. simply pattern your future after the internet millionaires that are already out there! Simply find the people who are making millions of dollars, study their Internet ads, study their promotions, and use the information you learn to better your own ad copy. Pattern your own future after the people who are already making millions!

Get on their e-mailing lists. Become a customer. Get the e-mails that the company sends out. Eventually you get a real handle on what that company is doing. You can’t always tell what a company is doing right by studying the front-end ads they run. You have to get in deep with them. Backend sales keep a company growing and making more and more money. How are their back-end ads working? How do they keep people coming back to buy more?

You should model your own business after these companies because the things they are doing to make millions can make millions for you too. Ideas are interchangeable in business; it’s just a matter of being creative enough to find a way to use them.

You can pack your sales message in as small a space as possible because the less space you use, the less it will cost you.

This brings up a paradox because on one hand you need the ad to be as long as it takes to get the sale, but on the other hand you don’t want the ad to be too long or the price can become unwieldily.

Where does the line draw from too much to not enough? You have to ask yourself this question continuously when your are writing your ad copy.

It is a good idea to have your ads critiqued by other people who are not involved in your ad writing and know what they’re talking about. They can look things over and give you fresh perspectives that will help you develop a better ad.

Many times ad copy writers try to defend what they’ve done. But when they let another person read it, they have a different perspective on the ad and can help to show where the ad can be cut while keeping the sales message to its peak efficiency.

This editing by outsiders allows you to keep the most effective parts of your sales message while discarding the extra or “fluff.” You can get people to buy from you VERY QUICKLY by using a small Internet ad!

The potential to make $20,000 a year or a lot more, depending on the size of your market is an opportunity that is waiting for all of us in Internet marketing to take advantage of.

The secret to doing this is in brainstorming. Sit down and think through all of the advantages and benefits of your product or service. Then, once you have your best ideas, find the best ways to present them. It has to be a simple, compelling idea that your prospects can instantly grasp. This is how a little brainstorming can make you $20,000 a week or more!

Right now our company is working on one marketing plan. Our personal goal for this marketing plan is to bring in $1,000,000 a month. Currently we are making our goal come true because we are going through the brainstorming necessary to come up with the best ideas. We are looking at all of the various elements of our product, and we’re putting a marketing plan together that incorporates many unique and simple functions to the benefit of our market.

Brainstorm things out. Through this you can come up with many advantages and benefits, you can find something that can work for you, and you can crack open the safe that produces your success!

Everyone is interested in making more money, because people want to be financially independent.

No-one wants to worry about where their next dollar is coming from, or if they can afford to pay the rent. Even a continuing succession of bills is part of life. People do not want to be burdened by worrying if they will be able to pay their bills.

Many people feel that, in spite of the fact they work hard, they seem to be getting nowhere. They may even feel they are not appreciated or given credit for their efforts and abilities.

Many people dream about going into business for themselves and quitting a job that seems to be going nowhere.

Then, they could buy the clothes they always wanted, save money, get their dream house, maybe get a luxury car, and help their children go to college. Many people get tired of taking orders all the time. They feel that if they had some power they would do things differently. Although they are fed up with the same old grind and feel there must be an easy short cut that will allow them to get ahead faster, they do not know how.

(But, your offer could show them!).

The trick to making thousands a day with your own online catalog is to remember that the market comes first. Many online catalogs run small space ads looking for certain kinds of people, or they rent e-mail lists of people who have shown a pattern of buying the same types of merchandise that they want to sell.

The point is, you have to send links to your catalog to the people who are the most likely to be your best customers. In some cases they will have had to “raise their hand” to some kind of lead generating offer. In other cases, you can get them from e-mailing lists.

The secret of success, though, doesn’t change. You have to send your offers to people who have shown interest before. The more “qualified” prospects and customers you attract to your catalog, then potentially the more money you can make, maybe even up to thousands of dollars a day!

Remember, don’t let yourself fall into the trap of trying to be everything for everybody. Those people who try to get into Internet business by trying to please everyone without specialized products go broke . . . fast!

Quit trying to come up with all of your own ideas. That’s like trying to re-invent the wheel. Why bother doing this?

Instead, collect dozens of different ads and sales letters. Flip through them. Write down the best headlines, subheads and copy ideas.

Collect dozens the best of these ideas and use them in all of your ads and sales promotions. All of these ideas can become a powerful part of your knowledge and experience. A combination of these ideas can help you become more creative and make more money.

If you want people to buy your product, then you must offer something they want and need. That’s the one thing you MUST do to get people to buy from you. That is the key. Offer them something they want and need that no one else is offering them.

Know your market. Know what their priorities are. Know what kind of products they spend the most money on. Find out why, and get creative. For example, people want:

Things that offer multiple benefits. People want a product to do as much as it possibly can. They want more for their money. Think of a kid in a store trying to pick between two toy cars. One of the toy cars, a model of a Gremlin, only rolls back and forth. That’s it. The other car is a scale model of a Viper. That car can steer, the lights light up, the horn can beep, the voice of the driver can be heard. The kid will buy this car and put the other car back on the shelf. Other products are like that. The more they can do, the more popular they will be.

Better quality.

People want a product to last and last. They do not want it breaking or falling apart while they are using it. Better quality is also a key to keep people coming back to buy from you again. If the products you sell them are cheap, they won’t want to buy from you because they know the products will fall apart. If you offer them the highest quality you can give them, though, they will be impressed with what you sent them and will be much more open to buying from you in the future.

Things that will save them money.

People want to have more money to do with as they please. They don’t want to pay out as much. Therefore, if you have an offer that will either save them money or show them how they can spend less money, you have a good product.

Something that will save them time.

People want more time to do the things they enjoy. They want difficult projects to be done faster, simpler, and better.

Things that are durable and long lasting. People want products that will stand up to the test of time. They don’t want cheap junk that will fall apart. They don’t want time-sensitive information that will go out of date. They want something that will last them a long time.

Things that make their lives more enjoyable. People want to enjoy what they do. They want more leisure time. They want to be able to spend time with their families. They want their life to be fun, not a drag.

State-of-the-art items. “Latest technology!” “New!” “Latest edition!” People want the newest, most recent up-to-date things they can get.

Convenience.

They want everything to be less work, quicker to do, and with high gains.

Things that will make them more money. People want more money. They want to be able to buy the things they want. They are, for the majority, greedy. Greed can be a powerful lever for you to use in your ads.

Things that are more effective.

People want to do things better, quicker, and with more impact.

Things that offer solutions.

People have problems. They want to find a way out of those problems, and your product or service could be the answer that will eliminate those problems.

Anything that will make life less difficult.

People are lazy. They want everything to be as easy as possible. They don’t like to work; they’d rather play.

Things that have multiple uses.

People like products they can use for a number of different jobs.

Items that will enhance their looks, real or perceived.

People want to look better. It improves their self-esteem and helps them gain higher places in society.

The Internet business requires three elements to be successful. You can make a lot of money by simply having three things:

1.A new or unique product that is in demand by consumers and not available on a large scale in retail outlets.

Why would a prospect buy something from you if they can just go to a store and get it? To many people, it is more of a hassle to go through websitesr rather than buy it in a store. At the least, ordering online requires typing in a credit card number and filling in a variety of blanks with information. In a store, though, they can simply drive there, find it, buy it, and it’s theirs. This is why it is important to always try to come up with something that isn’t available in stores but could still be very valuable to the market you are serving.

2.A basic understanding of how Internet marketing works.

Nothing can replace a basic understanding of how the system works. Also, you must realize that Internet marketing is a life-long study to find the products and services that sell to the market the best. To get started, start testing and start learning. Then keep testing and learning as you go.

3.Powerful advertisement for your product that people will read and respond to.

You have to get the attention of the prospects your product or service is designed for. You have to get them involved. You have to get them excited. You have to show them that there’s no risk to them. You have to show them how great a deal they’re getting. You have to make them special offers, free bonuses, guarantees, and proof that what you have really does what you say it does.

All of this should be incorporated in your Internet advertising, because if you have it, it will be easier for the reader to justify buying what you offer. If the reader can justify buying what you offer and they have the money to do so, you have just made yourself a sale!

How can you know if your ad is good or bad? The answer is: test it! That’s the only way to see whether or not your Internet ad is doing what you want it to. You can cover every phase of ad writing, use every inch of space to save money, use every ounce of creative energy to focus on mailing a profit, and still not be “proven” good.

An ad (large or small) is good only after it has demonstrated that it can produce a profit. In essence, to run an untested ad is to gamble with your business. Testing allows you to know how well the ad will work for you. After your test you can make the ad better. Then, once you’ve come to the point where the ad is a real winner, you should unleash it full scale.

In fact, testing is the scientific approach to making HUGE amounts of money! As all inventors and scientists know well, it is the process of elimination that ultimately leads to a successful conclusion.

It is not only important to know the right way, but also the wrong way. You must have access to both past successes and failures. You must be aware of the roadblocks, detours, and toll-ways, to make a timely and profitable journey to success.

It all boils down to testing new elements against other elements, such as one price against another, one offer against another, these free bonuses against those free bonuses. It’s all scientific. You just tally up the results, find out what worked, and keep it. Every Internet proposition has basic differences, and no-one knows if the information he/she has to work with will result in a successful conclusion in all circumstances. But, the positive aspect is that they will discover what does not work. This also has value, because in learning what to avoid, a marketer is drawn toward what does work.

The easiest way to find out what strategies will make you the most money is to test many different things that you think stand the biggest chance of making the most money. Also, look for things that are working for other businesses, and then weave them into your own offers and advertising.

they read your Internet ad. Your ability to answer these questions will determine how high your response will be. It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them.

You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer.

Get creative. And remember, your prospects want to know only what’s in it for them. Here are the seven questions your ad must answer:

1. What is the product?
2. How much does it cost?
3. Is there a bonus if they buy?
4. Is there a refund guarantee?
5. Are there payment options?
6. Is there a special incentive?
7. Are there any restrictions, such as a limited-time offer?

The purpose of any headline is to attract people who will be interested in your offer.

In advertising, you must get the attention of those people most likely to be interested in your offer and what you have to say. Your headline must shout out information that will attract those prospects. Make your ad “shout!”

Internet marketing is just a form of selling. It’s a form of salesmanship in type.

In sales, one of the first thing that you learn is that timid salespeople raise skinny kids. You have to be bold and not worry about offending people. You’re in the business to make as much money as you can and bring in as much success as you can.

You have to be willing to “stick your neck out” via your advertising. You want to develop an ad that really stands out and shouts to the best prospects out there, “Here I am! Look what I have to offer you! Isn’t it GREAT?”

One of the best things you can do towards achieving this goal is to single out the best small ads that you see on websites that scream out their benefit.

Then, when you find these great ads, give a lot of thought as to why that ad stands out the way it does, and then utilize that method in your own advertising.

No expert will help you if he/she thinks you are the competition. That is the way it is in any business. If you need help, do not expect the competition to help you, unless there is an incentive.

You might be able to get some help, however, if you know how to go about it. Firms will help you if they feel there is something in it for them. So, you have to convince them that you will help them if they are willing to help you.

If you call some of the bigger names in the mailing-list business, tell them that you are interested in having your list of names managed by them. Tell them your list contains many buyers of Internet products. They will be more than happy to answer your questions, if they are interested in managing your list. You might say that this method is unethical. But if it is the only way to get knowledge of the mailing-list business, either you use it or get out of the business.

When it comes to experts, remember that a good list broker is an expert on the lists he or she offers. They will tell you everything you want to know, because as long as that list makes money for you it is making money for them. Also, list owners will tell you about their lists.

After all, it is free publicity. They want you to know they have something to offer you.

This is how to get the insiders in the business to tell you everything you want to know! Occasionally, you might even find someone who will be willing to give you some free advice just because he/she knows you are sincere and need it. It never hurts to try.

A well-thought-out advantage is different depending on the market you are catering to, but it is always something no one else is offering.

Hopefully, it is exciting to the prospects who see your sales messages.

If you were to ask most businesspeople, "What are you giving your customers that no other company in your market is giving to them?" they will say something along the lines of, "We give them the best prices and the best service."

This is not distinct or specific enough to call a unique selling proposition.

Almost every business out there thinks or says exactly the same thing. How can it be unique if all of these other businesses make the same claims? When you are getting your offers out to your prospects, be it through direct mail or Internet promotions, always remember to give them a distinct advantage.

Using a distinct advantage is how to do one simple thing that will make all your Internet advertising super powerful! It will set you apart from all of the other companies in your market. It will stand out, and it will garner you more attention . . . and, potentially, more sales!

A professional reporter has the power of the written word. This is combined with the power of the perception the readers have that the website is giving them this story on their own accord because it’s something the readers might find helpful or be interested in. This is a powerful thing. Therefore, when the readers read the write-up the website gave you, it carries a lot of weight in giving you credibility. This is why a professional reporter can make you HUGE amounts of money over and over again!

Remember, people don’t know you, your company, or your products, but they do know and trust in most cases the website that prints the story written from your press release.

A reporter can give you a great story with their writing ability. And the more they believe in what you have, the better they will write the story. You have to speak their language and show them what you can do for them and their readers.

Have a book you’re trying to sell? Determine which targeted group would most likely be interested in your book, and target websites that also appeal to that select group. This is how a book reviewer can make you thousands of dollars! Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make . . . up to thousands of dollars or more!

Websites like to write about books because the people who read their work tend to be people who buy and read other products, too. Some sites have a book reviewer, and some sites’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market.

They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication.

Therefore, it is essential that you match that product up to the best possible website beforehand. Cover all of the bases that you can.

Our mailing list strategy was the #1 method we used to get rich. This strategy helped us turn a $300 one-time investment into over 21-million dollars in sales in just eight years. The steps we used to do this are very simple. You can use them, too, for today’s fastest means of communication . . . e-mail! Here they are in their correct order:

1. Build your e-mailing list with some type of front-end offer.
2. Segment your list by creating an immediate back-end offer to your new customers. And, separate the names of the customers who bought this offer from those who didn’t.
3. Develop special offers for the smaller group of your best customers. Then “roll-out” the winning promotions to the other less responsive segments of your customer list.
4. Take the most profitable promotions and use them as “front-end offers” that attract new customers who have never done business with you.
5. Let a list manager rent your general customer list to other companies in your market. This manager does all the work while you sit back and collect the monthly checks.

Repeat this process. This constant repetition can bring you steady profits for years.

These same six steps helped us become instant millionaires in a few years. Who knows, you may be able to use them and earn even more than we’ve made.

You can use testimonials to make your customers trust you more! Testimonials are a great way to get people to trust you because they can actually find out what other people think about your product or service.

People expect you to say your product is good and that they should hand over their wallets. After all, you are trying to sell them something. But, a customer on the other hand, has no vested interest in your company.

They won’t just say something in order to help you make money. So, the customer tends to believe the words of another customer who already purchased the product or service.

So, next time you write a sales piece or any ad, try to incorporate some testimonials into the ad! You will find out soon how it can help increase your response.

Your testimonials don’t have to be fancy. In fact, one suggestion is to make a divider on the side of your sales webpage and put the testimonials there.

In these boxed out intervals, it could say "Here’s what other people are saying about our product:"

Every ad, whether it is an Internet ad, sales letter, a circular, a postcard, or a space ad in a magazine, must have these four things in order to make the most money! These four things are:

1. Attention-Grabbing Headlines. Your ad must have a headline that forces the reader to take notice and read your ad.
2. Information That Is Of Interest To The Reader. You must arouse the reader’s interest by giving them information they want to read about.
3. Benefits. You must convince the reader that they will benefit by ordering your product.
4. Action Words. You must get the reader to act by either ordering the information or requesting further information. They must be able to get the information they want right now, or they may lose interest!

When you are creating your sales piece, make sure you include each one of these four things! They will help to give you the best response possible. Also, when you are writing, always use the word “you” instead of “me.” Always put the customer in the story. Make it personal, and you will increase your sales!

A very excellent tactic is for you to learn how to “spy” on your competition. You can get very valuable information this way! This is not illegal, and it isn’t unethical.

In fact, the world’s best marketers are always spying on the competition. This is how they learn ways to improve their own products to make them better than the competition.

The late Sam Walton, founder of the nationwide mega-successful Wal-Mart stores, used to say that he had been to more K-Mart stores than any other man alive! You can bet he wasn’t spending any money, though!

Mr. Walton would spy on his biggest competitor by constantly visiting their stores. He would check out the prices. He would check out the customer service, how they were selling their product. He would do just about anything that would give him more information about his competitor. In fact, he was escorted out of many K-Marts, but he did get valuable information.

He found ways to improve his stores based on the problems he found at his competitors’ stores. He found all kinds of things that could make his store better than the competition!

Spying is a very powerful source of ideas. It can show you what is working for your competition. It can show you your competitor’s weaknesses that you can turn into your own strengths!

This can be very powerful for you and your business. It can be a powerful way to build the leverage you need to present a better product to the public.

It isn’t difficult to learn to investigate all of your competition. Here are just a few of the ways you can investigate your competition!

- Buy their product.

Order their catalog.
- Get on their mailing list.
- Visit their stores or websites.

Find out all about their operation. Find out how quickly they fill orders. Find out how they handle a complaint.

This doesn’t take very much money, and it could help you make a lot more than you make now! Do all you can to get a niche in your market that can help you make the most money possible.

Psychology tells us that one of the strongest human incentives is curiosity. Advertisers employ it whenever they can.

Psychology tells us that if you make a person curious enough about a product, you can secretly influence them to buy from you! You can use their curiosity to get their attention with your webpage’s headline.

Then, you can build desire with your site’s ad copy. Finally, you end up with a call to action. Tell your prospect how to contact you immediately.

There are three factors that influence prospects to accept your offers:

1. Knowing the people that you want to sell to,

2. Knowing why they buy the kinds of products and services that you offer,

3. And Knowing the kind of presentations that work the best.

This takes a little time to learn, and each market is different. The key is mastery. Master this, as well as anything else in life, takes time, commitment, work, energy, and focus. Once you master these, though, you have the secret to selling your products to as many people as you want.

Brainstorm all the ideas you want included in the book. Brainstorming is the easy way to start writing your book — EVEN IF YOU CAN’T SPELL! Simply jot down in any order everything you can think of about your subject. Write as quickly as you can, in phrases or topics or even one-word lists everything that pops into your head.

Do not worry about spelling or repeat ideas at this point. Just search your mind for anything that occurs about your topic.

Initially, when you are first excited about a project, you should use your enthusiasm to help you with that project. This is how to get more ideas than you can possibly use!

Your enthusiasm becomes that catalyst of your creative efforts. When you are excited about something — something that’s brand new — you have a strength, a power that you can tap into.

A good analogy to compare this idea to is falling in love. When a person first falls in love, they don’t see any faults in their love at all. Their love is perfect in their eyes.

The same is true with the enthusiasm that comes with a new project. When you look at a new project, you will be excited, elated, and enthusiastic. You won’t notice any of the faults inherent in it.

These are the times when you should really work on your ideas. When you’re infatuated like this, you will get the ideas that you won’t be able to reach after a while, when you’ll run dry.

Enjoy the rush of ideas while it’s there, and take advantage of it.

Write down all of your ideas, find out which ones work the best, and use them! This is how brainstorming can make you fat wads of cash! By using the best of your ideas, you maximize your product’s profit potential and give yourself the chance to make the most money.

What happens when you run out of moneymaking ideas? When you run out of ideas, sit back and logically think of the steps of the method you are going to write about. Write down these ideas that come to mind as well.

Remember, you are the expert, and you already know what it takes to get your book done.

2. Organize these brainstorming ideas. Group the topics, phrases, or words you have written into lists. You