Table Of Contents

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1

Introduction

Home Income Shocker!

How to stay home and
make a fortune.

First off, we’d like to thank you for purchasing this Ebook. Thank you… and congratulations on taking a positive step toward a future of money and satisfaction!

Have you ever dreamed of staying home? Have you ever dreamed of what it would be like to crawl out of bed every morning and walk a few feet to your office where you could have more time with your children, more time with your spouse, more time with your friends?

A life where things aren’t so stressful? Where things are easier, because you could stay home every day while all your friends and family and neighbors have to drive off and go to work?

This is the life that over 30 million people are living right now. These people have discovered hidden secrets that allow them to stay home and take it easy every day - and the money just keeps pouring in!

Yes, my friend, with modern technology such as computer modems, Federal Express, fax machines, and the worldwide Internet, you no longer need to go to work every day. You can join the 30 million people who are now experiencing the freedom and luxury of staying home every day.

It could be just like when you were a kid…remember how great it felt to not have to go to school? When you could play hooky and stay home? Remember that wonderful feeling of just being able to lay around the house while all the other kids

were at school? Think hard…remember back then. Now every day can be just like that!

You could stay home, and your office could be two feet away from your refrigerator. You can watch your favorite TV shows and make money! You can start being happy for a change. It’s all right here in the Home Income Shocker!

It could all be yours thanks to the information we’ve painstakingly researched and compiled in this extraordinary Ebook… so don’t wait any longer! Turn to page 1 and get started down the road to a potential fortune today!

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2

The Key To Being Successful With Editors And Readers Is To Be Totally One-Sided - On THEIR Side!

You have to give the editors what they want: to provide information that their readers will find helpful, interesting, and worth their time. The better you can convince the editors that you can help their readers, the higher the chances you will be able to gain free publicity from that publication.

Your whole press release has to be one sided. When you go out there to a customer and present your product or service to them and try to get the customer to do business with you, you have to be one-sided.

When it comes to editors and prospective customers, you have to be one-sided - THEIR side. You have to tell them all your product or service can do for them. Focus on serving them, not yourself - because the more you’re able to do that, the more potential money there is to make. This is how to give editors what they want and make a small fortune!

'Too many people are thinking of security
instead of opportunity. They are more afraid of life than death.'

James F. Byrnes

'If we let things terrify us, life will not be worth living.'

Marcus Annaeus Seneca

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3

The Internet ... A Niche Marketer’s Dream Come True!

The Internet is a niche marketer’s dream. So what is the best niche for you? The answer: You do what you love. You sell something you love.

Remember, there are millions of people that are just like you. The easiest way to start is, since you know yourself, you can know these millions of other people. You know their language. You know what they’re interested in. You know what their problems are.

If you have the same hobbies or the same interests as these people, then you’ll know how to reach them to sell them the same kinds of things that interest you. That’s the closest, easiest formula for success. Sell something you love.

That is what we did. Our success was built on a niche market. Before we ever got started in this market, we knew who the customers were. We knew who the competitors were. We knew the problems that our customers faced because we had those same problems. We knew, also, the solutions that those customers wanted.

Remember, all of us are in the business of selling solutions. The customers have lots of problems and they are looking for certain things. They’re not buying the products and services to buy the products and services - it’s what those products and services do for them that warrant their purchase. People want solutions.

'You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…. You must do the thing you think you cannot do.'

Eleanor Roosevelt

'Constant exposure to dangers will breed
contempt for then.'

Marcus Annaeus Seneca

We knew the solutions that our market wanted, and we made millions of dollars - and many other people have made millions of dollars.

They’ve done what Russ von Hoelscher has always taught - they’ve turned those niches into riches. They’ve gone for those small markets that big companies couldn’t even begin to think about reaching because there’s not enough profit in these small markets for the big companies.

They’ve turned those small markets into big fortunes. It is the fastest, easiest, and simplest way to make tens of thousands of dollars a month on the Internet.

Don’t be a pioneer. Study the successful businesses that are marketing to these niches. The more of those companies you find, the more you realize there really is a legitimate market there for you.

Sometimes people get the feeling that something totally unique is really going to make them money. The truth is, you want to look for companies that are very successful – companies that are in the same area that you want to be in. You want to get on their customer list. You learn their secrets. You find their strong areas. What are they doing that is good and what are they doing that is bad?

Then you model your company after those companies. Remember, the same marketing systems that are working for other niche marketers will work for you.

'Do the thing you fear, and the death of fear is certain.'

Ralph Waldo Emerson

'You cannot run away from a weakness. You must sometimes fight it out or perish; and if that be so, why not now, and where you stand?'

Robert Louis Stephenson

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4

Don’t Think You Can Write Good Enough? Hire A Ghost Writer!

If you feel you do not write well enough, you may want to hire a “ghost writer.” Ghost writers may be hired for a fee at any stage in the writing process. They advertise their services in literary magazines such as The Writer and in newspapers.

Run a classified ad for a ghost writer, a “WRITER WANTED” advertisement, and chances are you will be flooded with inquiries from interested people. There are many, many people out there that are in love with the fantasy of making money writing - but most of these people don’t realize the work that goes into writing. Find the people who love to write. Find the people who are good at what they do and will put out the effort to do what you need them to do.

Maybe you write well enough already and need an editor to polish your final product. Editors will correct your word usage, sentence structure and punctuation. Submit your work to them in typed form.

Proofread all the material yourself, or hire someone else to do it. A printer will print what you give him/her, so make sure the final copy is error free.

'I wanted to be scared again… I wanted to feel unsure again. That’s the only way I learn, the only way I feel challenged.'

Connie Chung

'Many of our fears are tissuepaperthin, and a single courageous step would carry us clear through them.'

Brendan Francis

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5

Mail-Order Millionaires Are No Smarter Than You!

When you really tap into what the other companies are doing, you’ll find an abundance of ideas. “Borrowing” ideas and implanting them into your own offers and sales messages is what almost every successful direct response marketer does. It has made many companies very successful over the years.
IT’S TRUE! Mail-Order millionaires are no smarter than you! And they’re not doing anything that you can’t do, either. All they are doing is taking ideas that other companies are using to make money and incorporating the ideas into their own advertising copy and offers.

Many times, your best ideas will come from companies that sell products and services that are completely unrelated to your own. If you are only looking in your own market for ideas, you are limiting and possibly hurting yourself.

Most companies look at what the companies making the most money in their market are doing. This is fine, and it can very well be vital to your success. Remember, these are the companies that know your market, and they’re doing something right. Otherwise, they wouldn’t be the success that they are.

'Become so wrapped up in something that you forget to be afraid.'

Lady Bird Johnson

'When thinking won’t cure fear, action will.'

W. Clement Stone

Still, the best breakthroughs come from taking ideas unrelated to your own market that other companies are using and then making it work for you. This really separates you from most, if not all, of the other companies in your market, because they tend to follow what the other companies in the market are doing.

Historically in all different markets, there are “Me Too!” companies. They are exactly what the name implies. There’s nothing unique about them. There’s nothing separating them from most of the other businesses catering to their market.

Therefore, most companies have no unique strategies or positioning. There is nothing that will compel a prospect towards one of these businesses, because they are all the same.

Only when a company is truly different and stands out from the crowd will that company be able to gain the attention and interest of the serious prospects, who have seen it all. They are bored with the monotony of the other companies, and they’re looking for something different.

Breakthroughs are out there, and they are taking on the form of what other companies are doing. But those companies are not necessarily the companies serving your market. Look at the ideas being used by companies that are totally unrelated to your market. Find ideas and offers that are great, and ask yourself, “How can I incorporate this idea into my own offers and advertisements?”

This is why you will never run out of ideas that can make you thousands of dollars! You are not limited in where your ideas can come from. All it takes is some thought to turn a seemingly non-related offer into a possible winner for you!

'Half our fears are baseless, the other half discreditable.'

Christian Bovee

'There if often less danger in the things we fear than in the things we desire.'

John Churton Collins

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6

How Big Of A Mark-Up Should You Put On Your Book?

Large publishers set the retail price five times the cost. As a beginner, you may sacrifice the larger profit per book to sell a higher volume. Do not cut yourself too low, because you need money to sell your books. Without advertising or promotion, your books will sit in your garage or basement doing you no good at all.

Retail price: $5.95
Printing and advertising: $1.20
Your profit: $4.75
Less wholesale cost, 1-24 books (40%): $3.57
Your profit: $2.37
Less wholesale cost, 25-100 books (50%): $2.97
Your profit: $1.77
Less wholesale cost, 100-250 books (60%): $2.38
Your profit: $1.18

These prices and profits are examples only. If you set the price too low, you cannot give offer discounts to your wholesale buyers who will buy in quantity. But you want to move this book, so do not overprice your product!

You can test any price by contacting potential dealers in advance to determine if there is an interest in your topic at that cost. You also may run a test ad in an appropriate magazine to see if any orders are generated. If you receive orders but your product isn’t ready to send, you must, under the law, advise the customer there will be a delay and he/she may cancel now, or wait for a later shipping date.

‘Right action is the key to good living.'

Twelve Steps and Twelve Traditions

‘The door of opportunity wont’ open unless you do some pushing.'

Anon.

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7

The Ultimate Lazy Way To Get Rich Selling Internet Advertising - Even If You DON’T HAVE A WEBSITE!

We’re going to reveal the ultimate lazy way to get rich selling Internet advertising, even if you don’t have a web site. That might sound crazy, but it can be done.

But before we tell you the secret, we want to tell you a little bit about the money being spent right now on Internet advertising.

'Perhaps the most important thing we can undertake toward the reduction of fear is to make it easier for people to accept themselves; to like themselves.'

Bonaro Overstreet

'Great works are performed not by strength, but by perseverance.'

Samuel Johnson

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8

Ten Questions That Will Help You Get The Most Response From Your Mailing List!

If you want to make sure you get the best mailing list possible to get maximum results, you must be ready to ask some important questions. Here are the ten questions that will illustrate ten things you need to make a small fortune with mailing lists. These ten questions are:

1) Who owns the list? Is it a reputable broker, etc...

2) How many names will you receive for the money you spent?

3) How old is the list? When were orders last received from the names on the list? When was the last time the list was cleaned up?

4) Have marketers with offers similar to yours rented the list? Did they rent it more than once?

5) What percentage of the list is men? Women? Is the list broken down into age groups?

'A cheerful frame of mind, reinforced by relaxation, which in itself banishes fatigue, is the medicine that puts all ghosts of fear on the run.'

George Matthew Adams

'Any device whatever by which one frees himself from fear is a natural good.'

Epicurus

6) What source was used to compile the list? Classified ads, display ads, direct-mail, TV, radio?

7) Was the list made up from inquiries and buyers, or was it compiled?

8) What specific products and services were purchased by the buyers on the list?

9) What was the buyers’ average purchase amount?

10) How did the buyers pay for their purchases? Cash, Credit Cards, C.O.D., Check, etc.?

Ask these ten questions to your list broker and they should be able to answer them. In short, you must know as much as possible about the list in order to make sure that you get the best results possible! So, make sure you ask these questions before you pay any list broker for their names. If they can’t answer any one of these questions for you, you might think twice about doing business with them!

'Our nature consists in motion; complete rest is death.'

George Matthew Adams

'The prayer of the chicken hawk does not get him the chicken.'

Swahili proverb

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9

The Secret Of How To Sell Thousands Of Books!

Developing and marketing your own informational products is the millionaire’s strategy you can use to sell thousands of books. It’s also how to cut the middlemen out and make huge profits in publishing!

The secret to selling thousands of books is you. You can make fantastic profits and receive the exciting prestige because you are the one who can write, publish, and sell it.

There is nothing that we know of that offers the same kind of high mark-up value that books and informational products offer. Because of this high mark-up, the profit margins that you generate can be incredibly high.

The reason for this difference between production cost and asking price is especially emphasized with the most specialized markets. The more your product is created for a specific market the more value it has. If you have some-thing that targets a very specific group of people, you are able to generate high mark-ups.

Many times you can take the books that you have already produced and change the format to make them home study courses, or a series of reports. After you have changed your format, you can again make great profits because you have made your target audience more specialized.

You can cut out the middle person and have control over your own destiny. By cutting out that middleman and publishing it yourself you can create great profits. Sure, you must commit your time, energy, and money. But after that, you get it all!

Selling books by mail can be extremely profitable as a second income, or as your primary occupation. It is a business with so many advantages that it can answer your own desires and needs without investing a great deal of money, or requiring elaborate offices.

'If you’re never scared or embarrassed or hurt, it means you never take any chances.'

Julia Sorel

'Fear drives youand makes you better.'

Donna E. Shalala

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10

How To Maximize The Profit Potential Of All Your Direct Mail Pieces!

The trick to making millions in direct mail is to send your sales material to those prospects that have shown interest in the same type of products or services that you are selling. You have to offer your products to the people who already have a past history of buying those kinds of products.

These are the people you know are interested. These are the people who have accepted offers like yours in the past. They have shown trust in either your company or other similar companies. Therefore, these are the best prospects to send your sales material to.

By sending your sales material to these prospects and customers, you are maximizing your chances to make sales. This raises your profit potentially to a very high degree. If the list you use has enough prospects that fit this description, you can potentially make millions!

'I don’t like a man to be too efficient. He’s likely to be not human enough.'

Felix Frankfurter

'Friendships aren’t perfect, and yet they are very precious. For me, not expecting perfection all in one place was a great release.'

Letty Cottin Pogrebin

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11

The Little-Known Secret You Can Use To Instantly Get Tens Of Thousands Of Dollars In Free Internet Advertising!

In many cases, with the Internet, people think that to get free advertising it takes all these very complicated ideas technology. In fact, it can be a very easy way to get free advertising. In fact, some of the best, most effective ways to get free advertising are some of the simplest ways!

Go to any of the major search engines - Lycos, Alta Vista, Yahoo, etc. - and simply do a search for free advertising. You can go to these search engines, do a search for free advertising, and actually find in some cases thousands or tens of thousands of web sites that offer some sort of free advertising - a free classified ad, a free link, or something like that.

The challenge is finding the sites with enough traffic to justify the time and effort of getting the free advertising. You’re going to go to some of these sites and you’re going to see on their little hit counter that over the last couple years, maybe only a few people have been to that site. If no one sees an ad, than it won’t get people to buy - therefore, you have to be selective as to which of these sites you place your classified ad with.

'Perfection does not exist. To understand this is the triumph of human intelligence; to expect to possess it is the most dangerous kind of madness.'

Alfred de Muset

'The essence of man is imperfection.'

Norman Cousins

Try to find sites with some sort of a hit counter or some sort of a mention of how many people visit that site. This allows you to see how much traffic the site has had, and, in some cases by clicking on the counter it will give you a total readout of the site’s traffic statistics, sometimes even down to how many hits the site had per day. This way, you will be able to choose a site that has heavy traffic. This is a little-known secret you can use to instantly get yourself tens of thousands of dollars in free advertising!

In any other form of media, if an ad reaches many people, it can cost thousands, or even tens of thousands of dollars to run that ad. But, through finding free classified ad sites on the Internet and checking the traffic figures, you could find a site that thousands, or even millions of people visit in a day to look at ads . . . and get the kind of exposure that would cost thousands upon thousands of dollars in any other form of media!

There are a lot of sites out there, so you need to be choosy. If you come up with a thousand sites, you really aren’t going to have time to put your ad on all of them. If you could find one hundred sites that get a million hits a week, those are the sites you want your free classified ad on. Some of the larger web sites on the Internet do offer free classified ads or free listings to people who visit their site on a regular basis. It can be a very simple task to go to a search engine, find the sites, and advertise on those sites.

'There is a time to take counsel of your fears, and there is a time to never listen to any fear.'

General George S. Patton

'There are always two voices sounding in our ears—the voice of fear and the voice of confidence. One is the clamor of the senses, the other is the whispering of the higher self.'

Charles B. Newcomb

Another thing we strongly suggest you do is find sites that offer free classifieds which categorize their ads. You might think that this is just common sense, but there are web sites that group all of their free classified ads in just one huge group and don’t categorize them by subject matter or topic at all. The result: people have to search through thousands and thousands of ads to find anything.

Most people don’t want to do that. If they are interested in something specific, they want to search through categories, whether it’s sporting goods products, games, or arts and crafts products. They want categorized listings. When you’re looking for these free classified ad sites and you find some, try to make sure that you are placing your ad on the very high traffic sites, and categorized sites, so people can see it easily.

It’s so easy and fast to get around on the Internet that people aren’t going to search and search and search through thousands and thousands of listings to find your particular ad. They want to be able to find it simply by going to a category, looking at some interesting headlines, clicking on it, and finding your ad. Then maybe the ad could either link them to your e-mail where they can get more information or link them directly to your web site.

'The immature mind hops from one thing to another, the mature mind seeks to follow through.'

Harry A. Overstreet

'When walking, walk. When eating, eat.'

Zen Maxim

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12

Make Sure Your Ad Won’t Offend The Sensibilities Of Your Prospects —Make It As Believable As Possible!

Believability is the key to your advertisements. You want to get people to believe you.

People don’t believe and don’t trust advertisements. They think ad writers are liars. They expect ad writers to say good things about their companies and their offers. They expect bragging. They expect that ad writers are trying to mislead them.

You have to show them they can trust you. You have to show them they can believe you. If the prospect reading your ad doesn’t believe it and has no trust in you, you’ve lost money.

There are two things you can add to your ads that will make it hard for people NOT to buy from you. They are:

1. Write copy that gives your prospects specifics that are believable.

Don’t round off numbers. Don’t cut corners. Don’t be afraid to be specific and scientific. This helps gain the trust of the prospects. It shows you’re informed. It shows that you know what you’re talking about. It is a DEFINITE. It seems much more like a fact.

'Leaders are visionaries with a poorly developed sense of fear and no concept of
the odds against them. They make the impossible happen.'

Dr. Robert Jarvik

'Keep your fears to yourself, but share your courage with others.'

Robert Louis Stevenson

2. Write copy that gives your prospects specifics relating to something they want.

Show them the benefits of your product or service very specifically and directly as mentioned above, and tie it in with them. Put them in the picture. Do your best to get them involved in the ad. They will understand the specific figures, facts, and statements you use if they are qualified prospects. And it will help them imagine themselves enjoying the benefits of your offer.

Anybody can hype anything, and many times advertisers do hype. The reader is expecting you to hype in your ad copy. But when your reader comes across specific information that backs up your claims, you are able to capture much more of their attention and interest. You start becoming much more believable.

By using specific information in your advertising, you can make all of your ads SUPER BELIEVABLE by doing one simple and easy thing.

'Never despair, but if you do, work on in despair.'

Edmund Burke

'Laziness is a secret ingredient that goes into failure. But it’s only kept a secret from the person who fails.'

Robert Half

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13

How A Good Website Table Of Contents Will Keep Even Prospects With The Shortest Attention Spans Interested In What You Have To Say!

Website copy can suffer from some of the same maladies as conventional printed copy.

For example, with conventional sales copy, it’s important to break it up with subheads and headings to keep the copy spaced well, and make it look like much less work to read. Remember, the more work a prospect believes he or she is going to have to put into reading your sales copy, the less chance there is that they’re really going to read it all, let along buy what you have to offer.

So what do we do with that copy? We insert headings, bullets, subheads, headlines . . . we bold some copy, all-caps some copy, Italicize some more copy, underline still more copy, and sometimes maybe use all of these things at once.

By breaking up that copy with the headings and such, we’re making it look like it’s less work to read, while the bolding and italicizing and etc. simply serve to give the copy visual appeal. The copy no longer looks like a block of black ink - now it would have some variance in it.

'Who is more foolish, the child afraid of the dark, or the man afraid of the light?'

Maurice Freehill

'If you are doing your best, you will not have time to worry about failure.'

Robert Hillyer

Website copy gives you a little more leeway as far as long copy goes - people surf the net because they want more information, so typically more prospects will tolerate something that appears to be a little harder to read. But that appearance of taking a lot of effort to read will still give you problems when it comes to keeping prospects reading.

If they come to your website and they see this webpage that seems to go on and on downward forever, nothing but a block of copy with a neat background, neat background or not, they’re going to perceive reading the site as a lot of work.

So, what can you do about this? It’s simple!

Break your copy up into a variety of webpages. Each page can deal with a different aspect of your offer, such as the benefits, ordering instructions, etc. Then on your homepage or mainpage, you list links that lead to each of these sites!

Essentially, you’re creating a virtual table of contents for your website . . . and by clicking the title of what they want to go to next, prospects are instantly able to get the information they’re wanting! This is how a good website table of contents will keep even prospects with the shortest attention spans interested in what you have to say!

For those readers who want to read the copy from beginning to end, they have that option . . . but the reader who wants to know the basic points of the offer - and know them quickly without wading through a lot of copy - there’s an answer too! All they have to do is click on links to go exactly where they want to find what they’re looking for!

Therefore, even the person with the shortest attention span will find a reason to stay just long enough to figure out what you’ve got to offer - and that could be a sale that would have formerly been impossible!

'Rule No. 1 is, don’t sweat the small stuff. Rule No. 2 is, it’s all small stuff.'

Robert Eliot

'When you first learn to love hell, you will be in heaven.'

Thaddeus Golas

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14

How To Make Your Ads Pull Up To 50 TIMES MORE RESPONSE!

Testing and finding out which headlines work the best is how to make your ads pull up to 50 times more response!

The headline is the road sign that draws the reader into your ad, like a road sign will draw people into a little restaurant or gift shop along the interstate.

By focusing on the headlines that work the best and expanding them out to more people, you increase your money-making potential.

Some companies have even ended up with 50 times or more response simply by expanding out. The same could happen for you, too!

By testing to find the right headline, you can easily reach the people who really want your product or service!

Once you have the headline that pulls the most response, you know that it will, most likely, attract the people you want as customers.

'What torments of grief you endured, from evils that never arrived.'

Ralph Waldo Emerson

'If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.'

Calvin Collidge

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15

Become An Internet Auction Broker For Your Town Or Your Club - It Could Lead To A Club Of Your Own!

There are clubs that hold auctions among their own membership. They might do charity auctions, or they might do other things for fund-raising to help build the club’s treasury. In most clubs we’ve seen almost nobody pays up their dues, or the dues are never as high as they should be. So, they always have other little fund-raising events.

So . . . why not set up an Internet auction as a fund-raising event for a club?

You could also offer to watch the Internet auctions for specific “want lists” that the club’s membership is looking for. You could help bring those items to their attention, and help them bid on them. By doing this, you’re actually providing that club with a buying service, helping these other people find items on the Internet auctions. Who knows, it could even lead as far as the beginnings of an auction club!

You open yourself up as, literally, an auction broker for your town. People bring you items to put on Internet auctions. You start a club of people that use these auctions, even if you’re not doing it yourself. This is going to get you in touch with other people that know tricks, what items are hot, and what items are not.

You could really study the different auctions. You could find yourself really benefiting that way as you expand yourself outward and offer auction services to other people as a founding member of an auction club. It could even be an insignia or something you put by your name. “I’m a member of. . .”; “The Topeka Chapter of. . .”; “The On-Line Auctioneer’s Club of America.”

'Anxiety is the great modern plague. But faith can cure it.'

Smiley Blanton, M.D.

It is the little things that fret and worry us; you can dodge an elephant, but not a fly.'

Josh Billings

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16

People’s Wants — Needs — And Desires Can Be Transformed Into Many Millions Of Dollars — IF — You Know How To Do It!

Here are 19 things that can make it possible to NEVER WORRY ABOUT MONEY FOR THE REST OF YOUR LIFE! If you are in tune with what people really desire . . . what they really want and need, then you will never have to worry about making money. Just stay focused on giving people what they really want.

Every good salesperson thinks continuously about how to give people more of what they want. It’s a game that you can play for the rest of your life, always trying to figure out how to give more people what they really want in the form of a product which you sell them.

People’s desires can be transformed into huge amounts of money if you can tune in to what they need, and want, and then find ways to give it to them. It’s a simple formula: you give people what they need in the form of a product, you make enough profit per sale, you operate your business so as not to waste any money, reinvest your profits into your business, and hopefully expand and bring in more customers and more money!

'What worries you, masters you.'

Haddon W. Robinson

'The longing for certainty. . . is in every human mind. But certainty is generally illusion.'

Oliver Wendell Holmes

People Desire to:

1. Be successful and financially independent
2. Be sociable and hospitable
3. Express their personalities in a positive manner
4. Satisfy their curiosities
5. Emulate admirable traits
6. Take pride in their possessions
7. Acquire or collect things
8. Be admired and win affection from others
9. Mentally improve themselves
10. Be influential over others
11. Belong
12. Be first
13. Be current and up-to-date
14. Be creative
15. Resist domination by others
16. Be good parents
17. Be efficient
18. Be recognized as an authority
19. Appreciate beauty

People Want To:

1. Appreciate Beauty
2. Express their Personalities
3. Resist Domination by Others
4. Acquire or Collect Things
5. Satisfy their Curiosity
6. Be Recognized as an Authority
7. Win Affection from Others
8. Emulate the Admirable
9. Have Money-Making Opportunities
10. Have a Business of Their Own
11. Save Money
12. Save Time
13. Take No Risks
14. Have No Doubts
15. Avoid Discomfort
16. Work Less
17. Eliminate Worry
18. Avoid Personal Embarrassment

'The man who insists upon seeing with perfect clearness before he decides, never decides.'

Henri Frederic Amiel

'We can be absolutely certain only about things we do not understand.'

Eric Hoffer

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17

How To Find A Sponsor

Now, finding a sponsor ...

Another thing to do is find a single sponsor for a book. This can be a related book - say you do an e-book on maintaining your garden and doing landscaping professionally, tips and tricks that you can’t beat. Now you’ve got an entire world of companies that are related to this topic.

Scotts Turf Builder, the people that make Toro mowers, and it may not be anybody that big. Maybe it’s going to be an online company that sells catalogs that has an online catalog of garden seeds and a gardening informational book or material that you need. Again, these are great possible sponsors for a book like this.

In this case, you just determine how much you want to make from the book and they put up the money that you are paid, and you distribute the book free again. Actually offer it to them free, particularly if they’re an online business. Give away the book and always include an ad for your web site where you have other informational products that are available free of charge, and where you tell people the details on how they can also sign up to distribute the book free.

'To be what we are, and to become what we are capable of becoming, is the only end of life.'

Baruch Spinoza

'Any coward can fight a battle where he’s sure of winning.'

George Eliot

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18

How To Multiply The Selling Power Of Your Sales Letter!

The easiest way to multiply the selling power of your sales letter is by printing more copies! This may sound elementary, but many people don’t do it! They hit a hot promotion, and then they stop it. They don’t realize that all they have to do is print and mail more copies of their successful sales letter!

If you have a sales letter that really pulls in orders, all you need to do is print more of the sales letters and mail them out. Here are some pointers:

• “Dance with the one who brung you”

What this means is that if you have a successful promotion, don’t switch to another promotion until the first successful one becomes unsuccessful! If you know that “X” mailing list was successful with your sales letter, then you had better make more copies of your sales letter and mail it to more names on that list!

• Only test new headlines!

The mail order business is a lot about testing! You must continuously test to find out what might work even better! If your sales letter is already pulling in orders, nothing needs to be changed. Your offer and price must be okay or people wouldn’t be ordering! So, you can change the wording of the headline to find out if more people will buy! The heading is what pulls people to the sales letter. If they don’t read it, they won’t buy it! So, if you can get more people to read your sales letter by changing the headline, the end result will be more sales!

In summary, make sure that you allow your successful sales letters to work for you! Don’t drop a good promotion until it doesn’t make you money!

'A man will fight harder for his interests than for his rights.'

Napoleon Bonaparte

'There are only two stimulants to one’s best efforts: the fear of punishment, and
the hope of reward.'

John M. Wilson

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19

How Auto-Responders Can Make You Money Instantly And Automatically 24 Hours A Day - Even While You’re Watching TV Or Sound Asleep!

We want to talk about how auto-responders can make you money instantly and automatically 24 hours a day - even while you’re watching TV or sound asleep. And we know it can be done because we’re having it done right now even though I can’t even spell auto-responder. We have someone helping us do it.

So, what kind of things can auto-responders do? We have a friend who is offering a free sample of a $195 per year newsletter. It’s not too hard to give that away, and we think that’s the key.

If you tell people, “Hurry, go on the Internet, go on my web site, and hit that auto-responder so you can read my advertisement,” they’re going to say well, okay, I’ll drop everything. The baby’s crying, the dog’s barking, there’s somebody at the door, and the phone is ringing but your advertisement is going to take precedent over my whole life. I’m going to rush on there and sit in front of the screen, and read, read, read.” This just doesn’t happen.

'Discontent is the first step in the progress of a man or a nation.'

Oscar Wilde

'If each of us were to confess his most secret desire, the one that inspires all his plans, all his actions, he would say: “I want to be praised.”'

E.M. Cioran

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20

NEVER WRITE A SINGLE WORD! How To Legally “Steal” Other People’s Words - Even Entire Sentences And Paragraphs - And Use Them To Make All The Money You Want!

Guess what! The neat thing about a press release is it’s for release. It’s for you to use word for word, if you want to. This is the one way that you can literally pick out whole chunks or entire documents and reuse them at will. They’ll pat you on the back for doing so.

'Acting was a way out at first. A way out of not knowing what to do, a way of focusing ambitions. And the ambition wasn’t for fame. The ambition was to do an interesting job.'

Harrison Ford

'To have a grievance is to have a purpose in life.'

Eric Hoffer

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21

What’s A Two Tier Affiliate Program?

The way most of these programs work is that when they started out, you signed up as an affiliate and when you got people to go to that site you got a commission check. Simple as that.

Well, with these two tier programs not only are you getting paid for the people that you send to a particular site, but whenever some of those people that go that site also sign up as affiliates with that program, you get paid on any sales they make as well.

These two tier programs have jumped up incredibly, because now people are getting more money for people that sign up under them in these affiliate programs. Affiliate programs love it because they are now able to create incredible armies of affiliates who are selling products with very little work because now, since there is actually some benefit to the existing affiliates to sign up other affiliates. It has become very powerful, and these things have now grown incredibly.

These aren’t like most other marketing programs where it goes down 273 levels and you get a penny on each level. This is just a two tier program where there are two levels. It is very fair, and the profits can be enormous.

'I long to accomplish a great and noble task, but it is my chief duty to accomplish
small tasks as if they were great and noble.'

Helen Keller

'A man who is afraid will do anything.'

Jawaharlal Nehru

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22

NEW INTERNET OLDMINE! How To Get Rich From SENIOR CITIZENS On The Internet! Why The Senior Citizens Are Connecting On The Internet - And How You Can Get Rich By Marketing To Them!

One of the most exciting aspects of the explosion of the Internet is the fact that people from all walks of life are getting connected and seeing what’s out there. And one of the largest groups connecting to the Internet is Senior Citizens.

A while back, we came across an article in the newspaper. Sun City, a builder of large retirement resorts, is now including computers and Internet connections in all of their housing. The seniors can get on the computer, log on, and surf the Internet all day long! This is why the senior citizens are connecting the Internet - and how you can get rich by marketing to them!

Why do they end up sitting and surfing the Internet so much? Because they’re retired, they’ve got a lot more time at their disposal now. And they can look up almost any topic they’re interested in on the Internet using search engines - name a topic, any topic, chances are, there are hundreds, if not thousands of web pages that discuss it!

'Sow an act, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.'

G.D. Boardman

'It is a rough road that leads to the heights of greatness.'

Lucius Annaeus Seneca

This makes them a perfect market to sell products and services to over the Internet! Senior Citizens are the largest growing group in America. Not only are they the fastest growing segment of our population, they’re also one of the wealthiest. Since there are so many of them, they control a lot of the wealth in this country.

This is where you, as an Internet marketer, come in! With such a large, wealthy, potential customer base out there, you could very well get rich simply marketing to them! It’s how to get rich from senior citizens on the Internet! Every day they’re getting on the Internet, spending time . . . and spending money. If you can come up with a way for them to spend that money on your products, you could get rich!

'Marriage is not just spiritual communion and passionate embraces; marriage is also three meals a day, sharing the workload and remembering to carry out the trash.'

Dr. Joyce Brothers

'The mass of men lead lives of quiet desperation.'

Henry David Thoreau

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23

Here’s One Type Of Advertising That Will Always Lose You Money!

Many marketers try to create “cutesy” type institutional ads that tell readers how great and wonderful they are, but do nothing to sell products.

If you want people to know your name, maybe that is the way to go. But, if you want to sell products via the mail, then institutional advertising is a total waste of time and money.

Remember, people do not care about how great, wonderful, or successful you are personally. What they do care about is what unique benefit, advantage, service, or personal enhancement you can offer to their self-interest that the “other guy” does not. They want to know how you are going to improve their life.

'All good is gained by those whose thought and life are kept pointed close to one main thing, not scattered abroad upon a thousand.'

Stephen McKenna

'Growth begins when we start to accept our own weakness.'

Jean Vanier

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24

A Fast And Easy Way To Get Your Web Site Customers To Buy More!

Now, we’re going to cover a fast and easy way to get your web site customers to buy more. That’s the goal of any site owner and like most good ideas it is actually very simple.

People visit a site, but what are the chances of them buying? Most don’t buy on the first visit to any site. There is research that says it takes anywhere from three to seven visits before people actually make a purchase.

So, if most people only go to a site one time and yet they only buy on the third to seventh visit, how are you going to make any money?

You are going to make money by encouraging them and giving them a reason to visit your site more than once - And you can do that with a simple e-mail campaign.

Now, we know that doesn’t sound very revolutionary, but most sites never get around to instigating a real formal effective e-mail campaign. You need to give people a reminder to come back to your site and you need to give them a reason to come back to your site. E-mail is the perfect way to do that!

'To dream of the person you would like to be is to waste the person you are.'

Anon.

'At thirty a man should know himself like the palm of his hand, know the exact number of his defects and qualities and, above all, accept these things.'

Albert Camus

In your e-mail, tell them that there is something new on your site. Tell them there is something free there. You tell them you have a new special offer. You have a piece of news. An answer to a survey. All of these are very good ways to build traffic.

You can send out e-mail and ask your customers a question that they would all be interested in the answer to and you can later send them an e-mail that says “Hey, the results of this survey are posted on my site. Stop by.” Don’t give the answer in the e-mail. Give them a reason to have to come back to your site.

Make them a special offer. It doesn’t have to be a discount. Somehow on the Internet people have always gotten the idea that you have to reduce the price in order to build traffic or to get people’s interest. People go where they feel welcome, where they are comfortable, and most of all whether it’s convenient to buy.

So for the foreseeable future e-mail is probably the greatest marketing tool out there. And, for this reason, it has the ability to transport your buyer to the point of sale.

Now think about that - that’s what makes it different from all the other media. You can place an ad on television or in the newspaper and you see that ad and you’re interested. So what do you have to do? You have to get in the car, you have to drive to a store, you have to find a place to park, you have to go in, you have to find the clerk and then you have to ask for the item. And chances are the clerk can’t find it, doesn’t know anything about it, and if they do they don’t have it in the size or color that you need.

'Every man is the architect of his own fortune.'

Sallust

'Too many people are thinking of security instead of opportunity; they seem more afraid of life than of death.'

James F. Byrnes

Compare that to a purchase on the Internet in your e-mail reminder. You send them an e-mail. The e-mail tells them about your special offer that interests them. All they have to do is click on the link that you put on the e-mail to go right into your store on your site.

All the information is in front of them so they can make an informed decision. When they decide this is what they want, this is the product they need, fill out the order form and if your product is music, digital, if it’s printed material that they can download, software, they have the product instantly, right there, right then.

At worst, they are going to get it in two days through the mail. So what have you done? You have eliminated the delay between the saying “I want it” and “I’ve got it”. And we know that the longer that delay, the more likely is the customer will get sidetracked and not place that order.

Essentially e-mails bring your prospects to your store instantly, and it’s free. That’s right, it doesn’t cost you a cent! So build repeat traffic and more sales with your e-mails.

'Small opportunities are often the beginning of great enterprises.'

Demosthenes

'It is less important to redistribute wealth than it is to redistribute opportunity.'

Arthur Vandenberg

You should E-mail your customers often. How often? As often as you can give them a good reason to visit! As often as you can give them a good reason to return! Don’t just write your customers or send them an e-mail when you have something to sell, you can send them a piece of information that they find useful to help build that relationship.

We think e-mailing twice a month is a really good idea. Some people mail more frequently than that, and if you have something worthwhile, that’s okay. But the result is if you send too often, people can get tired of seeing your mail, they become accustomed to seeing it, and it is not as likely to get opened and to have action taken.

Here is an e-mail tip that we’ve found really makes a difference in your e-mail. Make your e-mail more personal.

Most people send an e-mail and they try to do a sales letter, like a regular mailing. We don’t think that’s the best idea in e-mail. Give them part of the story in your message and then refer them with a link back to your site for the rest of the information.

If they’re not willing to click, they’re not going to buy. So you may as well tease them, give them a benefit, make them an offer, and make that e-mail really personal. We use really short messages with a subject heading that is a little different. Like one of our messages says “You may think I’m crazy, Bill, but ...” We’re using their name, and the but, and crazy, and then they open it and it says, “... because I keep writing you. And the reason that I am writing you again is because you were interested and I’ve got this special offer and it expires Wednesday and I know it was something you were interested in and I’ve now even sweetened the deal. I’ve added a bonus that I think you are really going to want. Click here for complete details. Thanks.”

That is all our message says, but we get really good response to that. If they are not willing to click, they are not ready to be a buyer. It’s an easy, fast and simple way to build sales.

'If a man hasn’t discovered something that he will die for, he isn’t fit to live.'

Martin Luther King, Jr.

'Winners are men who have dedicated their whole lives to winning.'

Woody Hayes

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25

How To Find Dirt-Cheap Items In Your Area That People From Other Parts Of The Country Will Pay Much For! This Is Buy-Low/Sell-High At It’s Finest - And It Can Make You RICH!

One of a kind items tend to really bring you the most money. Or, should we say, not necessarily one of a kind . . . just the one that people seek. Art, original creations, crafts. The more unique the better, of course.

Antiques, collectibles, etc. - there are places you can find these things in your geographic area, people who have them or make them - and they’re less expensive where you live than in any other part of the world. This is how to find dirt-cheap items in your area that people from other parts of the country will pay much for! This is buy-low/Sell-high at its finest - and it can make you RICH!

There are people the world over that love such things - they don’t have them where they live, and so they’re very valuable and collectable. They’re unique, they’re mysterious - and they attract those people’s money!

Everybody’s got some kind of a regional slant or availability in their area that other people are just dying to get a hold of and they love to travel to that area. They will pay more for the item than you could ever expect to get in that region.

'If you aren’t going all the way, why go at all?'

Joe Namath

'Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success.'

Swami Sivananda

To best accomplish this, the other real trick of the trade that you need to really concentrate on is studying the auction sites. Particularly, focus on the categories, the ones that have the most action. See what items that are similar to what you can find are going for. Learn which categories to park those items in that will get you the most money, because that’s the key to making the most money!

You could actually mine an auction site, like eBay, by finding items that are in one category and priced wrong and go cheap. You could actually buy them, move them to the right category, and make a profit!
So, know the best and hottest categories - know the auction site. Learn to know who’s bidding the most on what items. It is a community, and you can get to know these people by focusing on those specific categories and specializing in certain items. Jeff?

'The dedicated life is the life worth living.'

Annie Dillard

'Inspiration does not come like a blot, nor is it kinetic energy striving, but it comes to us slowly and quietly all the time.'

Brenda Euland

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26

Buy Low - Sell High! How To Instantly Know Whether A Product Will Sell For More Than You’re Paying At Auction!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you’re paying at auction! People put good products up for sale on these sites, and you can pick up some items dirt cheap on these less popular auction sites!

Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way! Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt cheap on another auction site for a lot more money! Buy Low - Sell High!

'I am seeking, I am striving, I am in it with all my heart.'

Vincent van Gogh

'A belief which does not spring from a conviction in the emotions is no belief at all.''

Evelyn Scott

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27

Current Fads Can Make You Rich! Here’s An Example!

Here’s an example of how you can make a fad really pay off for you. T.J. and I brought in 2.5 million dollars in sales in about six months time all because we found a current fad and used it to our advantage. It was when the information superhighway was just beginning. It was brand new, everyone was talking about it, it was on the news . . . but very few people knew very much about it.

We saw this trend, and we decided to try to capitalize on it. We developed informational products that were based on making money through the information superhighway. Then, about six months after we made these informational products available for purchase, we had brought in 2.5 million dollars in sales!

Look for what’s out there that’s really hot, what’s really current, and what people are really crazy about. We did, and it paid off for us by giving us sales in the millions of dollars. And the same could potentially happen for you!

'To do two things at once is to do neither.'

Publilius Syrus

'Each man is capable of doing one thing well. If he attempts several, he will fail to achieve distinction in any.'

Plato

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28

The Secret To Making Up To$500,000 A Year With Newspapers

Very few Direct-Response Marketing professionals run ads in local newspapers. But you can. Below are the steps you can take to make huge amounts of money by advertising in newspapers. We’ll also give you a quick mathematical example to show you how simple it could be to bring in $500,000 a year in sales by advertising in newspapers:

1) Use our answering machine methods.

Run small classified ads in newspapers with endings that say something like: “Amazing Recorded Message Reveals Details”, or “Call Our 24-Hour Recorded Hotline”. The purpose of the small ad is to simply get people to call in and listen to your recording. The recording sells them further by giving them all the benefits of whatever you’re selling and tells them how they can get it.

2) Sell informational products.

Informational products can be anything from cassette and video tapes, to guides and manuals, to reports or home study courses. You should develop informational products for the newspapers you want to sell them to. The next step will show you how to do this.

'If you knew how cowardly your enemy is, you would slap him. Bravery is knowledge of the cowardice in the enemy.'

Edgar Watson Howe

'Fear is faithlessness.'

George MacDonald

3) Target your information with the category headings in the newspaper.

Think of the classified ad section of a newspaper like a marketer... The people who are reading the different categories of this newspaper are doing so for a specific reason. They are interested in finding a job, or going to a garage sale, or buying a car. Now all you have to do is develop a product that shows them how you can help them get what they want. Run an ad that promises them the biggest benefit, and let them dial your number and listen to your recorded message.

4) Test like crazy. Figure out a way to advertise profitably in 500 newspapers.

You may have to test 5,000 newspapers to find the 500 that make profits for you consistently. You’ll make money in some newspapers and lose money in others. The secret is to test your ads in as many newspapers as you can to find out which newspapers consistently make you money.

5) Find 500 newspapers that earn continuous profits and make a net profit of $1,000 per newspaper.

A net profit of $1,000 a year in 500 newspapers is $500,000 a year. In the next step we’ll break this down even further and show you how many sales you would have to have to bring in this huge amount of money.

'Happy the man who has broken the chains which hurt the mind, and has given up worrying, once and for all.'

Ovid

Worry is interest paid on trouble before it comes due.'

William Ralph Inge

6) $1,000 net profit per paper is equal to less than $20.00 per paper every week.

Are you staring to get excited? Good! This is just an example based on mathematical projections, but it’s important to break down all of your ideas into this type of formula. Now let’s break it down even further.

7) $20.00 per paper means selling 4 $25-books - and keeping a profit of 25%.

This is the total amount of sales you would need per newspaper to reach your goal. Think about the simplicity of this formula. You start small.... testing slowly.... with a goal of just selling four of your $25 books, manuals, or other informational products and keeping 25%. You keep testing all kinds of different ads, sales messages, scripts, etc. until you can do this. THE DAY YOU CAN EARN THIS PROFIT IN 10 NEWSPAPERS IS THE DAY YOU REJOICE! Why? Because if you can earn this profit in 10 newspapers, the chances are good that you can do it in 100... then 200... then 500. And if that happened, you’d be on your way to earning $500,000 a year.

8) The secret is to begin at the end.

You know the “numbers” it will take to earn this amount. You know you need to sell four of your $25 products at a 25% profit margin per newspaper every week. That’s the beginning. Then you simply figure out how to do it by testing slowly.

Our $500,000 a year in sales is a mathematical example only that is based on certain number of sales in a certain number of newspapers. It is not a guarantee that you can do this. Your own efforts will vary from different promotions and different ads. However, this example does teach you something very powerful: it takes the mystery out of making money. See step eight. You simply figure out how much money you would like to make each year and then figure out how many different products or services you will have to make to do it. Then you figure out the strategy to doing it. This is powerful.

'There is no genius in life like the genius of energy and activity.'

Donald G. Mitchell

'An ounce of action is worth a ton of theory.'

Friedrich Engels

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29

The Hardest Part is Getting Started - So Get Started Already!

The first thing you need to do is get on-line. If you’re not on-line, if you don’t have a computer, there’s no excuse. You can still go to your public library and log on the Internet. College kids that volunteer there will show you how to do it, and get you on-line.

Next thing you know, you type in eBay.com, and you’re visiting an auction site. Visit somebody’s auction site! Go to winebid.com and look at the wines, or go to eBay. There are so many categories there. Hit some of these sites and just browse. Look around.

After you do that, I suggest you buy something, because once you go through the whole motion as a consumer, as a customer of one of these sites, you get a very, very good feeling for how the whole process works. You will also, know what your customer is going through when you start selling. So, buy something. You don’t have to spend a lot of money, but buy something.

Okay, now it’s time to sell something . . . so what do you sell?

A lot of people say, “Oh, well, I don’t know what to sell.” Have a garage sale on the Internet. Everybody’s got stuff in their house that they no longer need. Then, if we’re having fun, the way to get more products is to go to garage sales. If you know the price, if you’re a guy that could win the Price is Right on TV in a certain category, just go around and look for stuff at garage sales. You don’t need to buy a lot of it, but if you see a deal, something that’s just an incredible bargain like that Mark Twain book, of course you snap that up.

'Peace of mind is that mental condition in which you have accepted the worst.'

Lin Yutang

'You’ll break the worry habit the day you decide you can meet and master the worse that can happen to you.'

Arnold Glasow

Internet. Everybody’s got stuff in their house that they no longer need. Then, if we’re having fun, the way to get more products is to go to garage sales. If you know the price, if you’re a guy that could win the Price is Right on TV in a certain category, just go around and look for stuff at garage sales. You don’t need to buy a lot of it, but if you see a deal, something that’s just an incredible bargain like that Mark Twain book, of course you snap that up.

Everybody buys these treadmills and exercise machines, and then they never use them. So, they hang their clothes on them for a few months, and then their spouse says get that thing out of here. So, they sell it, and they might have paid $300, $400, or $500, and they’ll end up selling it for $75. You could get it and sell it for half price on the Internet. People would say, “Wow, I saw that on TV, saw it on the infomercial, but it cost too much.” So, they’re almost sold. Then, they see it on Ebay for half price. Suddenly, they buy it.

Go into thrift shops. Look for old trains, jewelry, or whatever it is you’re interested in. Flea markets are great places to find bargains. Then, just read the classified ads. You can pick up all these goodies, and this gets your feet wet. Get on-line, you go, you buy something, then you sell something that you’ve got in your attic or in your house, your garage. Just to see how it works. Then, start expanding! The hardest part is getting started.

'You are all you will ever have for certain.'

June Havoc

The moment somebody says to me, “This is very risky,” is the moment it becomes attractive to me.'

Kate Capshaw

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30

Where Will Your Biggest P-R-O-F-I-T-S Come From?

The answer is - through the selling of related products and services! Repeat sales from your established customers will always make you the most in profits.

Remember, if you start a promotion aimed to bring in new customers without focusing on selling to the old customers you are starting over from the beginning again. But, if you keep money coming in from those old customers, you keep a profit foundation coming in.

Look at it this way - your back-end sales are the foundation of your building, and your front-end sales are the extensions, the growth, and the expansion of this building. With back-end and repeat sales, you can keep your profits growing and growing!

'There’s only one good reason to be a writer—we can’t help it! We’d all like to be successful, rich and famous, but if those are our goals, we’re off on the wrong foot. . . I just wanted to earn enough money so I could work at home on my writing.'

Phyllis Whitney

'Urgent necessity prompts many to do things.'

Miguel de Cervantes

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31

How Direct-Response Takes The Gamble Out Of Business!

In most of the restaurants that are very successful, the person who puts it together has to spend hundreds of thousands of dollars before they ever take in a dime - before they know whether or not that restaurant will make money.

Most other businesses have to do that, too. They have to put up a large amount of money to put their business together, and they don’t even know if it will make any money!

Direct response marketing is not like this, though. This is how being in business does not have to be a gamble at all! In direct response marketing, you only have to spend small quantities of money on small amounts of advertising to test and find out what will make you the most money. In essence, this is how to completely minimize any loss that you make have!

Let’s say you test ten ideas. Eight bomb. But the other two are winners. You can more than make up for the losses you suffered from the other eight ideas by expanding those winners in the marketplace.

Also, if you have an established customer base, you can use it as part of your testing ground because they trust you more and you have a relationship with them. They will buy from you more than any other group will. First, you go to your best customers who have the highest chance of buying what you have to offer.

Then you go to your general customer base. If they buy what you have to offer, then you’re ready to start testing outside of your customer base to new prospects who have never done business with your company before.

'If you don’t stand for something, you’ll fall for anything.'

Michael Evans

'If you deny yourself commitment, what can you do with your life?'

Harvey Fierstein

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