There is a simple way that you can find out what a customer costs. From there, you can easily find out how much you bought each customer for. Depending on how much money you made from an ad, you either bought them at a profit or at a loss!

Assume that you place an ad that costs you $500. That ad generates 100 orders! That means you spent $5 for each order you received. That means that you bought each of those 100 customers for $5.00!

You can, through testing, find ways to pay less for each customer. For example, you might test another ad in another place. Let’s say that ad cost you $300. From that ad, you get 100 orders. That means you only spent $3.00 per customer!

Try to find out how much you are spending to get each new customer you bring in. Then begin to test to find ways you can bring in each customer for less than you are right now!

Customers are busy people. Advertising is a very intrusive thing that attempts to poke a hole in a person’s train of thought and persuade them to do something. People have their own routines, their own lives, and their own problems. They don’t care about you.

The only way people care about you is if they believe that you are looking out for their best interests and that you really have something of value to give them.

Return envelopes are a powerful thing because they make it easy for people to send away. Many times people mean to send away for what you have to offer, but their regular life interferes and they don’t do it. Including a return envelope is one tiny thing you can do to instantly stop a lost sale!

Because of this you have to make it as easy as you can for these people to respond. A return envelope is one way to do this. You have to do everything possible to make it as easy for people to order, and a return envelope is a very powerful way of doing this.

This is how to add one small thing to everything you send to your prospects and customers - and make three times more money! That return envelope will make it easier for the prospects to respond.

One problem we’ve noticed most beginning Internet marketers have is that they don’t think small - they think huge, and this is a problem, not only with the people on the Internet, but with people in regular mail order. Now we’re going to help you by telling you how you can make huge piles of cash on the Internet by thinking small.

To really get rich - to really rake in the huge piles of cash - I’ve got to find a product and have a product that every single, breathing human being on this planet wants to buy.

That’s a tough order to fill. If you find that product, then you have to remember that not everybody on this planet has the money to buy it. You’ve got to get it at a reasonable price and then you’ve got to market it to everybody on the planet - and, of course, that costs you money and it’s one of those things that just never seems to work out.

The secret to making money, whether it’s in mail order or on the Internet, is don’t think so large. Don’t think you have to sell a product to every single, breathing human being on the planet. Think small. There are huge profits in small markets.

This is something people will really hang onto because you can actually turn a few niches into amazing Internet riches. You go out there and you market to a very small group of people interested in one particular thing.

Let’s say for example, you market to people who collect things. Maybe they collect salt and pepper shakers or coins or stamps. You can market to people who are pet owners. You can even market to people who own a specific pet. Maybe a cat, maybe a dog, maybe something exotic like lizards, snakes, tarantulas or whatever.

There are people interested in arts and crafts. There are magicians. There are hunters. There are people who like to cook. All of these are niche markets - very small markets. They don’t have millions and millions of people in them. They might have hundreds of thousands and then in some cases maybe lower millions.

Not everybody in the world is interested in cooking, not everybody in the world is interested in magic or collecting salt and pepper shakers or stamps. These are just small markets. What you’ll find when you get into that small market is they’re very hungry markets. They’re very excited about their topic. They’re very excited about whatever they do and whatever they’re interested in, and they buy. They don’t buy once - they buy again and again and again and again.

There are a lot of people getting rich on the Internet, but not by trying to compete with the Internet Wal-Mart or Amazon.com or any of the large multi-million dollar companies on the Internet. Instead, what they’re doing is they’re finding a niche - a very small market - and in many cases, it’s a small market that they themselves have an interest in and they’re just servicing that market and they’re getting rich. Those people in that market are hungry and they don’t have the interest for a short amount of time. They’re hungry over a long period of time and they come back and buy again and again and again.

One of the great things and side benefits of working with a niche market, especially one you have an interest in, is you really build up a relationship with your customers, and that is something powerful that a lot of these larger websites can’t do.

Let’s say for example you have an interest in magic and you set up a magic site. You’re selling some magic videos and maybe some effects as well. Magicians come to your site and they’re going to e-mail you to ask, “What’s interesting? What have people bought? What really works? Have you seen this latest video? What’s it like? Can I get a discount on it?”

You’re going to build up a relationship with people so that you can build up that e-mail list and whenever a new video comes in or a great effect comes in or a good trick that you’ve just seen on T.V. and you’ve got it in stock, you can go back to those customers and say, “I just saw this great video. We’ve got it at special price, how would you like to buy it?”

Since you have that relationship with your customers, in many cases you’re going to get a large response from them because you’re going back to a small niche market of people who you have a personal relationship with. That’s something that even the huge companies that hire tens of thousands of people, working on the Internet every single day, dealing with customers every single day, can’t build up - that personal relationship - because they don’t share the same type of interests. They’re trying to be the Wal-Mart of the Internet, and you have a real strength of being that niche on the Internet.

Why focus on a niche? They’re easier to start. Is it easier to sell maybe five products to a niche or try to be an Amazon.com and have to stock thousands and thousands of products? It’s easier to start small. Plus, you can beat the big guy.

A lot of these bigger stores on the Internet cannot service the smaller market because they would have to go out and literally pack up with things that only a very small market would buy and there’s not enough profit there for them to do that. So they can’t service a lot of the small markets. You can go out and very quickly and easily service many small markets if you choose to, and make a killing on that.

The customers are hungry and they come back again and again. Plus you can charge more because if you’re going to a target market where people have that interest, they’re willing to spend more for what you have, especially if it’s something they have a real interest in. So instead of selling ten or twenty dollar products, all of a sudden you’re selling two hundred, three hundred, five hundred, a thousand dollar products and they’re coming back and buying more and more and more.

There’s real money in niches. Don’t think you have to sell to everybody in the world. Focus on that small market. There’s a lot of money out there and there’s going to be a lot of money over time in these small niche markets.

Collect all of the ideas in the marketplace that other companies are using successfully, and use those ideas in your own ad copy.

The big companies monitor the marketplace and learn what others are doing. This is how they get their ideas, and they spend hundreds, thousands, and sometimes even millions of dollars gaining this valuable information.

The more you immerse yourself in the market itself and explore it from all possible angles, the more good ideas you will be able to come up with.

It doesn’t take much money to do this, if any at all. It is work, though. You will have to find the publications that other companies in your market place ads in. You will have to do research. You will have to see which ads run the longest, because those are the ads that were successful. Why else would they have kept running?

Do not be dissuaded by the work this takes, though, for this will show you what works in your market, what is popular in the market currently. You can add these ideas to your swipe file. You can change them to fit your product so they can make money for you.

Next, find someone else who’s in that business. Contact them and ask them if you can interview them about their experience, their advice, how they feel about the business, the pit falls that they’ve had to watch out for, and the opportunities that they see for other people entering that business. Initiate a recorded telephone interview with that person.

For instance, if you decide you want to put together and sell a start up manual on How To Form A Desktop Publishing Business Working From Home (working from home is a good subject), you would find someone local who has a desktop publishing business and approach them, asking them if they would be kind enough to take part in an interview and share some of their success.

You might think right off that people won’t do this. You might thing they won’t want to create more competition, but the truth is generally just the opposite. They’re so flattered that you would ask for their opinion, acknowledge that they do a good job, and that they’re successful, that they’re more than happy to help you.

Now you set up a telephone interview. Telephone interviews are best because they’re less stressful for people, they fit into their schedule very easily, and telephone conversation is much easier for most people then going into a recording session.

You just write up a list of questions that you would like to ask this person, call them up at the appointed time, send them a list of questions in advance so they have no surprises and are very comfortable, chat just a few minutes, and then start your recording.

You could conduct an interview about that business for an hour or less. Now you have the report - you have an audio tape! And If you want to add more value, you can transcribe that audio tape and add it to your package.

Now you get the frosting. Frosting is how you start your own business, how you do the bookkeeping, how you do advertising, how you do marketing, and all of that information is available for free from sources such as the small business administration. You can write for material or you can go to their web site.

Now if you’re a smart cookie, we think you should put a price on that newsletter, even though you are giving it away free. Put a price of $79 or $99 and more, because that really makes people think they’re getting value. Also, put a time limit on it. “For a limited time to build our subscription base, we are offering our $99 XYZ newsletter absolutely free. But you must respond by the 15th of the month.”

People anticipate receiving a newsletter, and one reason that they will keep it is because they don’t have to read it right at the time.

If I come in Monday morning and find about forty pieces of e-mail, which I have, I throw most of them out without hardly looking at them. If I see something is a newsletter, I set it aside. I might not read it till that night or tomorrow, but I’m going to look at it.

We think we should set up a newsletter for almost any marketer. We think that if you’re a marketer, you should set up a newsletter. This is how to e-mail your way to an online fortune.

There is so much information on the Internet ... there are so many authors who are experts in the subject matter that you cover! You could agree to publish their articles in your newsletter, and at the end of the article you will give their address or a little blurb about exactly what they have to sell. It’s a good way to get free content!

Now, here are some rare ideas for getting free web site advertising.

Faxaway.com has something for free. They are actually an Internet faxing company. They use the Internet to send your faxes. We’ve made a lot of money with our fax machine - What a great invention that was!

Well, Faxaway.com have IMPROVED it. There is no per page charge. It doesn’t tie up your phone line. You don’t have a long distance fee. It’s just as easy as sending e-mail, yet it comes out the fax machine at the editor’s desk.

More and more editors are receiving news releases by fax. A lot of people are using faxaway now. The two free things that faxaway offers are:

1. They’ll let you send up to fifteen free faxes just to let you see how easy it is to use. You can pick the top fifteen best that you would think of and give it a try. It’s absolutely free on their web site!

2. They also have plug and play software called Faxomatic which lets you fax from any desktop application on your computer, and you can download it for free. By going to the faxaway.com site, you can get this free Faxomatic that lets you fax from any desktop application for free as a download, and then you can also take advantage of their offer for fifteen free faxes. They broadcast them out over the Internet.

So . . . There are fifteen free news releases sent out on the Internet for free advertising and a free software product to help you do even more of them!

The other idea is something that worked well before the Internet came along. Now, it’s working together with the Internet - in a very unusual way. We feel the potential is just huge. Namely, radio interviews for publicity.

We’ve had friends who’ve sold a lot of books by just appearing and talking on radio talk shows. Basically, you set at home in your bathrobe and slippers and you put your feet up. The radio station calls you at a predetermined time, 9:00 in the morning from WKRP in Cincin-nati, they say, “Hey, we’ve got (Insert YOUR name HERE) and we’d like to talk to them today about whatever it is that you’re selling.”

You talk about it. Now, as they interview you, in the process you try to say “By the way, my toll-free number is,” or “By the way, here’s how you order.” Now, you say “By the way, we have some more information on this on our web site.”

Like Edcals.com, that’s a free white paper, and it makes you go there and read it. You say “By the way our web site is,” or “By the way, we’ll move on to the next subject, but we have a special report on my web site which is www.whatever.” By giving out your web site on these free radio interviews, thousands of people who are listening to the radio can go, as you’re talking with the radio playing in their office or at home, onto the Internet and go to your site. They’re listening to you talk while they surf your Internet site. Amazing! You’ll be saying “Some of your listeners are probably on my site right now. They notice blah blah.” You keep bringing your site up all through the talk.

Now, how does this tie in with the Internet? We have a friend who was interviewed by a radio talk show host in New York. After the interview, he put the interview in audio format on the Internet!

You can go to his site and actually click on his different interviews. He’s interviewed a lot of people. You just click on the person and you hear the whole interview coming out the speakers of your computer.

Then, on the interview you mention your web site, and the person is already on the Internet. They can type that in after they’re done listening and go to your site. Not only are you on the radio, but the interview, if it’s a good one, can live forever on a site.

You can also make an audio tape and throw it in with any package or anything that you sell. It’s a great bonus. Of course, it mentions your site over and over. People that are listening to it can go to your site.

Radio interviews are really actually pretty easy to get. You just send a news release like you would with anything else to radio stations.

If you have a health plan, what you should eat, how you should exercise, gardening, certain times of the year you plant perennials, you plant annuals, whatever it is. There’s so much you can talk about. Some radio stations just want to talk all about farming. Other ones are city issues. There’s car talk. All kinds of things about your cars. Whatever your product is, even if it’s just a business opportunity, there are business interviews. Have some news releases done up. Send them off to radio stations.

You can get the names and addresses from Gebbie. You can also go to the library, look at the Gebbie directory and write down the ones that you want to give a try. It’s free. You can even try fifteen free faxes to some radio stations. Get interviewed. Ask permission and tape it on your end of the phone using the Radio Shack TCR200. It costs $95, I think. Ask for permission to use that tape as a bonus. Load it up on your site or someone else’s site. You can use your radio interview to drive people in different market areas around the country that are listening to go to your web site.

Run your ads in local newspapers. Or you can use Direct mail - or national newspapers such as USA Today.

Newspapers and Direct Mail let you get your advertising message out there fast. It’s actually possible to generate huge profits very quickly - assuming you have the right offer. It has to be something very exciting, and you must target your marketing. Assuming you can get these two things - you could make huge money fast, in as little as 5 to 7 days!

Now I want to talk about how to make $25.00 with the snap of a finger, and do that 100, 500, or even 1,000 times a month. This is big, folks!

This is content that the web is hungry and starving for ... and it is very easy to create. I know you can sell this because people are doing it ... they are just not doing it enough! We’ve had a few rare individuals contact us offering this service, but they aren’t any good and I know you are! You are better than they are!

It is digital photography! Or any photography, actually - you can do this with a regular camera and any scanner connected to a computer. These days, if you’ve already got a computer, scanners typically cost in the area of $90.00. You can use your regular camera and take pictures as always.

Digital cameras have come down in price, and now you can get a really high quality digital camera for a couple hundred dollars. Then you can literally set yourself up into a business capable of creating thousands of dollars a month.

All you’ve got to do is browse the web and focus on web sites that interest you and have subject matter that require photos. Study the site. Look where photos are required. Look for places where a photo would make the site sizzle. Then take the picture and e-mail a copy of the picture. You could also send some of your samples to the site and offer them reprint rights to use your photos.

Let them know that you’ll have others available. You can literally sell these photos.

This is the beauty about digital photography: there is no print paper. There is no mailing. There is no darkroom work. You can do it all on your computer and spice it up, make it bright, and make sure the size of the photo is right. You can also include the ability for web sites to request specific photos from you whenever they need them in the future.

You can set up a subscription based fee system whereby you’ll offer your prospects and customers five photos a week for a month at a set price.

There are any number of ways that you can tailor your own photo service for web sites. The trick is to create a few good samples, attach them like file attachments to a message, and send them out to various web sites that need photos.

Believe me, they need them! Photos are great copy. They dazzle a site! They make it look great! They use them for backgrounds. They use them as little highlights along text. They use them with their logos. They use them all over the place. They just don’t use them nearly enough so I know they need more.

Size is important. The real key here is to make your photos (when you’ve created a digital image) down to 72 dpi. (72-74 is really good) Most people work around 72 dpi. The idea is to keep it so that it loads fast but still looks good. That’s one of those...72 dpi is a magic number that seems to still look great on the web, but it keeps the file size down so it transfers quickly. Then keep it relatively small - a modest size. You can always blow it up or provide a larger or small one if they need it.

You attach these samples to an e-mail offer and just send it out to web site owners. Or, you could actually set up your own web site if you have that capability, and we can always help you there. (Somebody will be glad to help you with that.)

Set up a web site with five or ten rotating samples of your work that are available free to anyone who visits the site, but also include your sales pitch on this service that you’ll provide them with customized photos to order and a rotating number of additional photos that they can get free of charge.

This is a great way to spice up a web site - to offer content to web sites that they’re dying to get - and it is a relatively easy way to create content that people need. If you’ve got a good camera and a decent eye, it is really easy to create 100 photos - or even 1,000 photos - a month once you get going.

You can always get the help of other budding young photographers or amateur photographers in your area, and offer even more photos ...dozens of them! It could even expand into artists offering artwork and designing capabilities.

The idea is to not limit yourself to just the photos you can take. Don’t even take any if you don’t want to. You could just be a broker. This is one of the areas that I know the web is dying for, and I know they’re more than willing to pay for. It is a great business! You can start part-time, full-time, or whatever!

We know you’ve probably heard of the term “guilt by association.” Well, there is an opposite situation - and it can be very useful in marketing copy!

Positive association is when a person is seen in a good light based on the company around them. This is something you can use in your sales copy to make it more believable, and to make yourself seem more trustworthy to prospects!

The technique is normally used by finding people in your market who are very successful - celebrities in the market, so to speak. Then, you run a picture of them or

Classified ads can make you a F-O-R-T-U-N-E! If your ad runs in 100 different publications and you make ten dollars from each ad a month, that’s $1,000 a month!

And it can potentially grow even bigger . . . How much would you make if you ran your ad in 500 publications? A thousand publications? 1,000 publications times $10 per ad equals $10,000! Potentially, classified ads present you with a huge opportunity to make big money.

The secret is, you have to be able to locate the good publications that will continue to pull a nice net profit for you. Then test new publications all the time.

Remember, just because you have a publication already that’s been making money for you doesn’t mean it will keep doing so indefinitely. Always test new ads, always test new publications, and always keep running and re-running your ads in the publications that have shown the initial profits.

Now we’re going to cover a major buying trend that is making millions of dollars for many individuals and companies - and it can make you rich, too!

What is it? It’s the home shopping revolution.

For over a hundred years people have been buying things by mail. But in the past ten years, there has been an explosion in home shopping. More and more catalogs, thousands of them by mail. The QVC, the Home Shopping Network, and Value Vision, the home shopping networks have emerged.

And now, in recent years, the Internet is the best place for home shopping. You want to take advantage of this, and the way you do that is to design your web site so it’s so easy to shop. You don’t want any problems. You want it all set up in such a way that a person can shop till they drop, and do it so simply.

If you have multiple items on your site, you want to get one of these software programs that are called “Shopping Cart” programs. With them, people can come to your site, pick up different items, throw them in the virtual shopping cart just like if they were at Target, or K Mart, or Walmart, and then when they are finished shopping, check out and pay for it simply.

This means you have to take credit cards. Don’t kid yourself. If you are just trying to make people send you checks or money orders, you are making a big mistake. You have to take credit cards to really be doing business on the Internet today. This is the way to get things really rolling.

Here’s another secret that we just learned in Investor’s Business Daily (I.B.D.). We just read about it last week. They’ve talked to thousands of people concerning what they liked about on-line shopping. People said, “Oh, I love to shop at home. I love the ease of it. I love how much fun it is to surf the Internet,” and many other things they said very positively.

Then they asked, “What don’t you like about on-line shopping?” And many things were mentioned like we just covered. It is difficult to buy, and so on, and so forth. But the number one reason people did not like to shop on-line was high shipping and handling costs.

They said, “Hey, we can buy furniture, we can buy books, we can buy music, but often the shipping and handling costs make it more expensive than if we bought it at the local shopping mall.”

In fact, they mentioned one company, E-Toys, that sold a children’s book for $4.95 but then had a $4.00 shipping charge. In other words, the shipping and handling charge was almost as much as this darn little book.

A lot of sharp retailers, and on-line e-commerce sellers, are doing this - they are packaging the product and the shipping cost into one price. Let’s say you are selling an item for $25.00 plus $5.00 shipping and handling. It is much smarter to say the cost of this item is $29.95 and no extra for shipping and handling. That seems to really turn people on when they don’t have to pay shipping and handling.

A Friend and business associate of ours has developed a Website System. Basically, it’s a package where the customer pays one time and gets a website that follows the traditional mail order methods that have proven successful for more than a century. The website works on the web to market products, information, and services.

When he last talked to us before this writing, he had literally attracted more than 5,000 customers into signing up for his Website System services! This is ANOTHER AMAZING INTERNET SUCCESS STORY!

And, as if that’s not exciting enough to think about . . . the total number of websites he’s currently hosting is more than 8,000 - he’s attracted all of them in just a little over a year’s time!

Our friend charges his clients $995 apiece to create a web package for them. Sounds like a lot, doesn’t it? Yet, over 5,000 people have already signed up for his services. Why?

You can’t just have a website and wait for success to come your way. It doesn’t work that way! There are specific details that have to be watched and outlined in the development of a commercial website if it’s to stand the greatest chance of success it possibly can.

For an amateur to try to pull this off on their first try is nearly impossible. But, our friend covers these bases for his customers. Since he’s been in the business for so long, he knows what will work and what won’t.

He puts his knowledge to work for his clients, and because his knowledge could bring them many thousands of dollars, they’re willing to pay quite a bit for it . . . $995 to be exact! This is how one man got over 5,000 customers to pay him a huge $995 each for this special service! And you could do it, too!

Those companies have to work with those big markets - but you can actually make a fortune by focusing on the tiny little markets that these huge corporations can’t touch. It’s how to make huge profits and huge amounts of cash with tiny little markets and gain a HUGE advantage over Fortune 500 companies!

So, you wonder, how do you decide what small niche market you are going to go into? Our suggestion is to work with someone with a subject or a hobby that you are already interested in.

There’s a quote that says something to the effect of “Do what you love and the money will follow.” That’s very true. If you find something you love, you can make money at it and have lots of fun, and it just comes automatically because you’re excited about it - after all, it is something you are interested in.

We’ve said it time and time again - Internet auctions are one of the greatest ways to get rich. We firmly believe that, and we are going to tie that concept in with this subject matter and show you how you can make it work.